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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Will sales be replaced by AI? Resource card blog graphic
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
Cold calling strategy resource card image
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Book more qualified meetings cold calling resource image
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

Sales

GTM engineer
What Is A Go-To-Market (GTM) Engineer? Role + Business Impact
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
What is a Go to Market Strategy?
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
AI Outreach Tools
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.

Demand Generation

Resource card graphic for SBM account based marketing blog
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

Lead Generation

What is lead generation?
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
Lead Generation Companies & Services [+How to Choose]
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Posts on b2b-data

What Are Sales Insights? Complete Guide for Managers
Discover sales insights: what they are, why they matter, and how you can use them. This guide for managers explains how data can transform your strategy.
Cognism Competitors: 12 Best B2B Data Alternatives 2026
Compare Cognism competitors on pricing, data accuracy and compliance. See how leading B2B providers support European and global growth.
11 RocketReach Alternatives for B2B Data in 2026
Looking for RocketReach alternatives? Compare B2B data providers by accuracy, compliance, features and European market coverage.
12 of the Best UpLead Competitors and Alternatives for 2026
Looking for UpLead competitors? Compare pricing, features and reviews of the top alternatives right now. Click to see the list!
11 Best Lead411 Competitors and Alternatives for 2026
Looking for Lead411 competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!
9 Clearbit Competitors & Best Alternatives [2026]
Looking for Clearbit competitors? We’re comparing Clearbit alternatives, their data, features, & pricing so you can find a provider that suits your needs.
11 Best LinkedIn Sales Navigator Alternatives & Competitors
Looking for a LinkedIn Sales Navigator alternative? Compare pricing, features and reviews of the best competitors this year. Click to see the list!
How to Create a Vendor Selection Matrix (+ Template)
Learn how to build a vendor selection matrix to compare B2B software and services. Get examples, templates, and expert tips.
Vendor Selection Process: How to Choose The Right Software
Learn how to run a vendor selection process that leads to the right decision. Step-by-step framework with examples for B2B software buyers.

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