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Demand Generation

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

Featured this month

Why the SaaS Marketing Funnel Doesn’t Work

Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Sales

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]

Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Cold Calling

Cold Calling Scripts: Hub of the Best Templates for 2025

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not

Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.

Can You Still Cold Call Under GDPR?

The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.

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Sales

Buy Business Leads: 17+ Ultimate Places to Try in 2024

Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

How to Create a Target Account List

Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!

11 Proven Strategies to Increase B2B Sales in 2025

Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

View all Demand Generation

Lead Generation

Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

Why Investing in a Lead Generation Specialist Pays Off

Discover how a lead generation specialist can boost pipeline, increase qualified leads, and drive revenue. Learn the skills and impact on B2B growth.

13 Lead Generation Strategies & Tactics That Work

Uncover proven lead generation strategies that work. Implement these 13 tactics to enhance your marketing efforts and fill your pipeline with leads.

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How to Improve Sales Data Quality for Better Decision-making

Quality sales data is crucial for making effective decisions. This guide will help you enhance your sales data quality and drive better business outcomes.

Why Lockton Switched From Lusha to Cognism to Drive Growth

Find out why US insurance giant Lockton switched from Lusha to Cognism to drive revenue growth in its UK operations. Click to read the case study.

UserEvidence Boosts Cold Calling Pipeline 33% With Cognism

UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.

Data Sourcing: Types, Tips & How to Find Quality B2B Data

For effective sales and marketing, it’s essential that your data comes from high-quality sources. Click to read Cognism’s data sourcing guide.

Using Account Based Marketing Data for More Revenue

Unlock the potential of account based marketing data and revolutionise your revenue strategies. Find out how in this comprehensive guide from Cognism!

How JOMA Packaging Uses Cognism for Targeted Outreach

JOMA Packaging uses Cognism's B2B database to segment target markets and identify target contacts. Read the case study to learn more.

How Darwinbox Used Cognism to Expand Its US Market Presence

Learn how Darwinbox leveraged Cognism to expand its growth into the US market by boosting sales efficiency, database enrichment and more.

How an Austrian Agency uses GDPR-compliant data from Cognism

A consulting agency in Austria uses Cognism data to identify target customers and target their outreach. Read the case study now!

Generating £500,000 of Revenue In 8 Months with Cognism

Discover how an enterprise logistics company uses Cognism’s B2B data to boost revenue, secure key deals and streamline outreach. Read the case study now!