Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
Sales
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
Lead Generation
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
Posts on b2b-data
Data Sourcing: Types, Tips & How to Find Quality B2B Data
For effective sales and marketing, it’s essential that your data comes from high-quality sources. Click to read Cognism’s data sourcing guide.
Data as a Service (DaaS): What is it & How Will it Help You Scale?
Discover how Data as a Service (DaaS) helps businesses boost efficiency, cut costs, and improve data security. Plus more on Cognism’s DaaS offering.
Data Orchestration: Why It Matters For Revenue Teams
Discover data orchestration, how it differs from data integration, and why it matters for revenue teams to drive accurate, real-time decision-making.
Comprehensive Data Management & Key Trends For 2026
Master data management with this all-in-one guide. Whether you're a beginner or an expert, you'll find valuable insights to improve your data processes.
The Ultimate Guide to Contact Data Cleansing & CRM Cleaning
Ensure your database is reliable with our guide to contact data cleansing and CRM cleaning. Here are the techniques and tools for up-to-date information.
How to Improve Sales Data Quality for Better Decision-making
Quality sales data is crucial for making effective decisions. This guide will help you enhance your sales data quality and drive better business outcomes.
Contact Data Enrichment: Automate Fresh, Accurate B2B Data
Turn leads into opportunities with fresh, accurate data. Click to learn how contact data enrichment can enhance your sales pipeline in a few easy steps.