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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

How Much Does ZoomInfo Cost?
Wondering about ZoomInfo pricing? Get a clear breakdown of plan tiers, credit costs and the hidden fees to budget for in 2026.
The Best Apollo.io Alternatives I’ve Tested So Far (2026)
Looking for Apollo.io competitors? We’re comparing Apollo alternatives, their data, features, and pricing, so you can find a tool that suits your needs.
I Tried 10 Lusha Alternatives: Here’s What I’d Recommend in 2026
Looking for a Lusha alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!
How to Build a B2B Marketing Funnel: Steps & Tips for 2026
What is a B2B marketing funnel? How do you create one, and how can you use it to generate more leads? Discover everything you need to know in this guide!
How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
Contact Data API: What It Is, How It Works & Getting Started
Learn how a data enrichment API adds verified contact and company data to your CRM, improves routing and scoring, and powers GTM workflows.
Cold calling dos and don'ts
Stop losing deals because of poor cold-calling habits. Learn the 10 biggest mistakes reps make and how to avoid them.
10 Account-Based Marketing Tactics for Better Sales in 2026
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
 

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