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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

27 Sales Podcasts You Need to Add to Your Playlist in 2026
Looking for the best B2B sales podcasts of 2026? We've curated a list that every sales professional needs to subscribe to. Click to see all 27!
7 Best Company & Business Data APIs For Integration
See a list of the top business and company data APIs for refreshed and accurate data to use in your go-to-market strategies.
What is Outbound Sales? Strategies and Tips for Managers
Discover the essentials of outbound sales and equip your team with strategies that drive results. Learn valuable tips and boost your sales success today!
Content Repurposing for B2B: A Practical Playbook
Turn one asset into many. A practical B2B content repurposing playbook with workflows, templates, prompts & metrics to scale reach without extra headcount.
What is Personal Selling? Advantages, Process and Examples
Increase B2B sales and customer satisfaction with personal selling. Click to discover the techniques, processes and advantages of this sales approach!
Lead Automation: How Automated Lead Generation Grows Sales
How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.
Objection Handling for 2026: Steps, Tips and Script
Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.
5 Custom GPTs to Supercharge Your Sales Team
Discover 5 custom sales GPTs that boost rep productivity, streamline workflows, and help sales teams sell smarter, faster, and more consistently.
11 Proven Time-management Hacks for B2B Sales Reps
Steal 11 proven time-management hacks for B2B sales reps, plus templates, tool tips and expert advice to book more meetings in less time.
 

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