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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Email Marketing Campaigns: 12 Examples That Convert
Learn how email marketing campaigns drive results. See proven examples, industry stats and Cognism’s insights to boost engagement and ROI.
Top 17 Account Based Marketing Software: Compared (2026)
Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.
9 Top Market Intelligence Tools For Marketers & Sales
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
How to Create a Sales Prospecting List That Converts
Creating a sales prospecting list doesn't have to be daunting. Follow these clear steps to craft a list that converts prospects into loyal customers.
How to Build a Go-To-Market Team That Drives Revenue
Unleash your business's full potential with a well-structured GTM team. Explore how to align sales, marketing, and product development to drive success.
Lusha Data: Is It Suitable for EMEA?
Discover how Lusha data compares to Cognism for B2B prospecting. Explore accuracy, GDPR compliance, intent data, and alternatives for EMEA expansion.
How to Manage a Marketing Campaign in 4 Easy Steps
Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.
Signal-Based Selling: The Smart Way to Build Pipeline in 2026
Discover the future of sales with signal-based selling! Learn how leveraging data-driven signals can help you build a strong sales pipeline.
15 Best B2B Sales Prospecting Tools and Software for 2026
Discover this year's top B2B sales prospecting tools. Our thorough guide includes benefits, key features and pricing to help you make an informed choice.
 

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