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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

5 Custom GPTs to Supercharge Your Sales Team
Discover 5 custom sales GPTs that boost rep productivity, streamline workflows, and help sales teams sell smarter, faster, and more consistently.
Lead Automation: How Automated Lead Generation Grows Sales
How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.
11 Proven Time-management Hacks for B2B Sales Reps
Steal 11 proven time management tips for B2B sales reps. Learn how to book more meetings and work more efficiently.
10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]
How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 11 tips to help you book more meetings with prospects.
How to Create an Ideal Customer Profile (ICP) With Template
Build your Ideal Customer Profile (ICP) with ease! Use Cognism's guide and template to identify and understand your ideal customers for better marketing.
8 Ways To Use Customer Data To Drive More Sales & Revenue
What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.
Winning Sales Funnel Stages and Strategy Explained for 2026
Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.
The Ultimate Guide to Discovery Calls: Tips and Best Practices
Click for a step-by-step guide to an impactful discovery call! Featuring top tips, best practices, questions to ask and things to avoid.
What Is Account Based Marketing (ABM)? & 8 Steps To Start
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
 

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