The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
What is Lead Conversion Rate (and How to Calculate It)
Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.
What is Sales Operations? Guide to Strategy & Team Structure
Click to learn how to build and manage a sales operations team. This guide includes strategy, overcoming challenges, and the KPIs needed for success.
A Practical Sales Follow Up Guide to Increase Conversions
Improve conversions with data-led follow-ups. See best times, cadence benchmarks, and copy-ready email/LinkedIn templates to book more meetings.
27 Sales Podcasts You Need to Add to Your Playlist in 2026
Looking for the best B2B sales podcasts of 2026? We've curated a list that every sales professional needs to subscribe to. Click to see all 27!
7 Best Company & Business Data APIs For Integration
Compare 7 of the best company data APIs for keeping your go-to-market data refreshed, accurate and easy to integrate.
What is Outbound Sales? Strategies and Tips for Managers
Discover the essentials of outbound sales and equip your team with strategies that drive results. Learn valuable tips and boost your sales success today!
Content Repurposing for B2B: A Practical Playbook
Turn one asset into many. A practical B2B content repurposing playbook with workflows, templates, prompts & metrics to scale reach without extra headcount.
What is Personal Selling? Advantages, Process and Examples
Increase B2B sales and customer satisfaction with personal selling. Click to discover the techniques, processes and advantages of this sales approach!
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
