B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise

SDR tech stacks
AI-powered sales tips
Cold calling
Cold emailing
SLG vs PLG

Education

Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
Chartered Institute of Marketing: Digital Diploma in Professional Marketing

Lists & Tools Cold Outreach

6 CFO Email List Providers in the US and Europe [2026]

Looking to build accurate CFO email lists in the US, Europe and APAC? Here are the best tools to find financial leaders' email addresses quickly.

Marketing

ABM Landing Pages: Steps to Create With AI Company Research

Discover how ABM landing pages drive engagement and pipeline from your target accounts, and see how Cognism’s data helps you build them effectively.

B2B Data Lists & Tools

Buy Phone Database: 7 Ways To Get Business Phone Numbers

Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.

B2B Data Lists & Tools

15+ Best B2B Leads Database Providers to Try in 2026

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

B2B Sales Lists & Tools

14 Best Sales Automation Software & Tools [Our Top Picks]

What are sales automation tools? What are the best ones for simplifying B2B sales? Click to read our guide to the best automation software of the year.

B2B Data

How to Create a Vendor Selection Matrix (+ Template)

Learn how to build a vendor selection matrix to compare B2B software and services. Get examples, templates, and expert tips.

B2B Data GTM Expansion

Vendor Selection Process: How to Choose The Right Software

Learn how to run a vendor selection process that leads to the right decision. Step-by-step framework with examples for B2B software buyers.

Cold Outreach

Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not [2026]

Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.

B2B Data

9 Best Microsoft Dynamics Integrations for B2B Sales in 2026

Looking to extend Microsoft Dynamics 365? Discover the top integrations for data enrichment, marketing automation, and sales productivity.

The Cognism Blog

Cognism Connect

Daisy Shevlin

Expertise

Education

Posts by Daisy Shevlin

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.