B2B Data

Featured

GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore

Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.

B2B Data

Spotlight

How to Build a B2B Data Strategy for Scalable GTM Growth

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise

SDR tech stacks
AI-powered sales tips
Cold calling
Cold emailing
SLG vs PLG

Education

Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
Chartered Institute of Marketing: Digital Diploma in Professional Marketing

B2B Sales Lists & Tools

14 Best Sales Automation Software & Tools [Our Top Picks]

What are sales automation tools? What are the best ones for simplifying B2B sales? Click to read our guide to the best automation software of the year.

B2B Data

How to Create a Vendor Selection Matrix (+ Template)

Learn how to build a vendor selection matrix to compare B2B software and services. Get examples, templates, and expert tips.

B2B Data GTM Expansion

Vendor Selection Process: How to Choose The Right Software

Learn how to run a vendor selection process that leads to the right decision. Step-by-step framework with examples for B2B software buyers.

Cold Outreach

Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not [2026]

Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.

B2B Data

9 Best Microsoft Dynamics Integrations for B2B Sales in 2026

Looking to extend Microsoft Dynamics 365? Discover the top integrations for data enrichment, marketing automation, and sales productivity.

B2B Data

9 Best HubSpot Integrations For Sales & Marketing Teams

Discover the top HubSpot integrations to power up your sales and marketing. From lead enrichment to workflow automation.

Sales B2B Data

10 Best Salesforce Integrations for Sales Teams in 2026

Looking to boost your sales performance with Salesforce? Discover the top 10 Salesforce integrations for sales teams in 2025.

Sales B2B Data

9 Chief Accounting Officer (CAO) Email List Providers [Compared]

Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.

Sales B2B Data

13 Buying Signals & How Strong They Are [Guide]

Here are 13 buying signals and their indication of a prospect’s intent to buy. Read the guide to learn more about signals and how to track them.

The Cognism Blog

Cognism Connect

Daisy Shevlin

Expertise

Education

Posts by Daisy Shevlin

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.