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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Common cold call objections and how to respond
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
10 Cold Calling Sales Mistakes and How to Avoid Them
10 Cold Calling Sales Mistakes and How to Avoid Them
Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.
Objection Handling
Objection Handling for 2025: Steps, Tips and Script
Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.
View all Cold Calling

Sales

Where to Buy Email Lists? 7 Top Databases Compared
Where to Buy Email Lists? 7 Top Databases Compared
Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!
Sales qualification
Sales Qualification: Ultimate Guide for Managers
Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.
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Email Leads: 5 Ways to Get Them for B2B Business
Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
How to make your business stand outHow to make your business stand out
How to Make Your Business Stand Out: 7 Steps for Marketers
In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.
View all Demand Generation

Lead Generation

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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
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How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
What is lead conversion rate and how do you calculate it?
Lead Conversion Rate: Definition, Formula & Benchmarks
Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Author Blog Page - Images_Daisy Shevlin

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

 

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise
  • SDR tech stacks
  • AI-powered sales tips
  • Cold calling
  • Cold emailing
  • SLG vs PLG
Education
  • Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
  • Chartered Institute of Marketing: Digital Diploma in Professional Marketing

Posts by Daisy Shevlin

 
How to Improve Data Quality: 7 Actionable Steps for 2025
Bad data hurts performance. Discover 7 actionable steps to improve data quality, from validation and governance to automation and enrichment tools.
7 Steps to Turn Raw Data Into Actionable Insights [+ Examples]
Want to unlock the value of your data? Learn how to transform raw datasets into strategic, actionable insights with the right tools and frameworks in 2025.
Data Decay & Degradation: The True Impact on Your Business
Discover how data decay impacts your business and learn proven strategies to combat it. Stop losing revenue and keep your database fresh and accurate.
Data as a Service (DaaS): What is it & How Will it Help You Scale?
Discover how Data as a Service (DaaS) helps businesses boost efficiency, cut costs, and improve data security. Plus more on Cognism’s DaaS offering.
Data Orchestration: Why It Matters For Revenue Teams
Discover data orchestration, how it differs from data integration, and why it matters for revenue teams to drive accurate, real-time decision-making.
Comprehensive Data Management & Key Trends For 2025
Master data management with this all-in-one guide. Whether you're a beginner or an expert, you'll find valuable insights to improve your data processes.
The Ultimate Account-Based Marketing (ABM) Tech Stack for 2025
Discover the best ABM tech stack for 2025. See why Cognism leads the way, followed by 6sense, Demandbase & more.
15 Best Buyer Intent Data Providers [2025]
Beat the competition with the best intent data providers in B2B. Click to see our list and reach prospects who are ready to buy today!
7 CFO Email List Providers in the US and Europe [2025]
Looking to build accurate CFO email lists in the US, Europe and APAC? Here are the best tools to find financial leaders' email addresses quickly.

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