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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The Ultimate Guide to Discovery Calls: 8 Tips and Best Practices
The Ultimate Guide to Discovery Calls: Tips and Best Practices
Click for a step-by-step guide to an impactful discovery call! Featuring top tips, best practices, questions to ask and things to avoid.
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Mastering Your Nerves: Overcoming the Fear of Cold Calling
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
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Direct Dials: How to Find Direct Phone Numbers for Sales?
Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.
View all Cold Calling

Sales

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8 Ways To Use Customer Data To Drive More Sales & Revenue
What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.
What is a Sales Funnel? And How to Build One for 2023
Winning Sales Funnel Stages and Strategy Explained for 2025
Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.
The Ultimate Guide to Discovery Calls: 8 Tips and Best Practices
The Ultimate Guide to Discovery Calls: Tips and Best Practices
Click for a step-by-step guide to an impactful discovery call! Featuring top tips, best practices, questions to ask and things to avoid.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Email Marketing Campaigns v1-02
Email Marketing Campaigns: 12 Examples That Convert
Learn how email marketing campaigns drive results. See proven examples, industry stats and Cognism’s insights to boost engagement and ROI.
Lead gen to demand gen: how to manage a marketing campaign
How to Manage a Marketing Campaign in 4 Easy Steps
Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.
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What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
View all Demand Generation

Lead Generation

What is a Sales Funnel? And How to Build One for 2023
Winning Sales Funnel Stages and Strategy Explained for 2025
Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.
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16 Lead Enrichment Tools: List of the Best for 2025
Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!
B2B Lead Generation Tools
The Mega List of 31 Best B2B Lead Generation Tools & Software
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Daisy Shevlin

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

 

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise
  • SDR tech stacks
  • AI-powered sales tips
  • Cold calling
  • Cold emailing
  • SLG vs PLG
Education
  • Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
  • Chartered Institute of Marketing: Digital Diploma in Professional Marketing

Posts by Daisy Shevlin

 
15 Best Buyer Intent Data Providers [2025]
Beat the competition with the best intent data providers in B2B. Click to see our list and reach prospects who are ready to buy today!
7 CFO Email List Providers in the US and Europe [2025]
Looking to build accurate CFO email lists in the US, Europe and APAC? Here are the best tools to find financial leaders' email addresses quickly.
ABM Landing Pages: Steps to Create With AI Company Research
Discover how ABM landing pages drive engagement and pipeline from your target accounts, and see how Cognism’s data helps you build them effectively.
Buy Phone Database: List Of Phone Numbers For The US & EMEA
Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.
Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
How to Create a Vendor Selection Matrix (+ Template)
Learn how to build a vendor selection matrix to compare B2B software and services. Get examples, templates, and expert tips.
Vendor Selection Process: How to Choose The Right Software
Learn how to run a vendor selection process that leads to the right decision. Step-by-step framework with examples for B2B software buyers.
6 Best FinTech & Financial Services Database Solutions
Sales, marketing, and compliance teams at FinTechs & financial services need actionable data. Here are 6 database-centred tools that will give you it.
9 Best Microsoft Dynamics Integrations for B2B Sales in 2025
Looking to extend Microsoft Dynamics 365? Discover the top integrations for data enrichment, marketing automation, and sales productivity.

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