B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise

SDR tech stacks
AI-powered sales tips
Cold calling
Cold emailing
SLG vs PLG

Education

Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
Chartered Institute of Marketing: Digital Diploma in Professional Marketing

Sales Marketing

10 Account-Based Marketing Tactics for Better Sales in 2026

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

B2B Data Enrichment

7 Best Company & Business Data APIs For Integration

See a list of the top business and company data APIs for refreshed and accurate data to use in your go-to-market strategies.

GTM Expansion

9 Top Market Intelligence Tools For Marketers & Sales

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.

B2B Sales Lists & Tools AI & Automation

18 Best AI Sales Agents & Reps For Driving Revenue

Discover the best AI sales agents for improving customer experiences, boosting efficiency, and driving success. Compare features, benefits, and pricing.

B2B Sales

LinkedIn Sales Prospecting For Outbound - 11 Step Guide

Follow the 11-step process for sales prospecting on LinkedIn to get replies and book meetings. You can also access expert tips and resources.

Sales

What is Sales Enablement? (Definition + Ultimate Guide)

Sales enablement is what sets high-performing sales teams apart. Find out what it is and how to implement it in this ultimate guide.

B2B Sales Cold Outreach

Direct Dials: How to Find Direct Phone Numbers for Sales?

Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.

Lists & Tools AI & Automation

18 Top AI-Powered Email Finder Tools (2026)

Discover the best email finder tools, including the latest AI email finders that verify data, reduce bounces, and surface the most accurate B2B contacts.

Sales

What’s the Future of B2B Sales? Trends for 2026 and Beyond

What will B2B sales look like in the coming years? Explore the emerging trends and strategies for 2026 and beyond in this informative guide.

The Cognism Blog

Cognism Connect

Daisy Shevlin

Expertise

Education

Posts by Daisy Shevlin

Reach the right people, faster

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