B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise

SDR tech stacks
AI-powered sales tips
Cold calling
Cold emailing
SLG vs PLG

Education

Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
Chartered Institute of Marketing: Digital Diploma in Professional Marketing

B2B Data

9 Best HubSpot Integrations For Sales & Marketing Teams

Discover the top HubSpot integrations to power up your sales and marketing. From lead enrichment to workflow automation.

B2B Data Enrichment

CRM Enrichment & Enhancement: The 5 Best Ways to Manage it

Is your sales team drowning in admin? Here are the best ways to enrich your CRM and further enhance your prospecting activities with data.

Sales B2B Data

10 Best Salesforce Integrations for Sales Teams in 2026

Looking to boost your sales performance with Salesforce? Discover the top 10 Salesforce integrations for sales teams in 2025.

B2B Marketing B2B Data B2B Sales Enrichment

7 Best Tools to Enrich Salesforce Data

Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.

Sales B2B Data

9 Chief Accounting Officer (CAO) Email List Providers [Compared]

Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.

Sales B2B Data

13 Buying Signals & How Strong They Are [Guide]

Here are 13 buying signals and their indication of a prospect’s intent to buy. Read the guide to learn more about signals and how to track them.

Sales

Chief Operating Officer (COO) Email List Providers [2026]

Build accurate COO email lists in the US, Europe and APAC with the best tools to find Chief Operating Officers’ email addresses to create a database.

Cold Outreach

8 Best Chief Marketing Officers (CMO) Email List Providers [2026]

Looking to build accurate CMO email lists in the US, Europe and APAC? Here are the best providers to find marketing leaders' email addresses quickly.

Lists & Tools Cold Outreach

9 Best IT Decision-Makers Email List Providers [2026]

Want to build accurate IT decision-makers' email lists in the US, Europe and APAC? Here are the best providers to find technology leaders' email addresses.

The Cognism Blog

Cognism Connect

Daisy Shevlin

Expertise

Education

Posts by Daisy Shevlin

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