Skip to content

10 Best IT Decision-Makers Email List Providers [2024]

Selling to IT decision-makers is easiest when you can consistently land personalised messages directly in their email inboxes, rather than in those of their direct reports. 

Today we’ll show you the best tools for building IT decision-maker email lists to fuel your prospecting efforts. 

We’ll also answer some common questions about email list building, such as how to enhance IT email lists, the pricing of email providers, how to evaluate an email provider, and more. 

1. Cognism

Cognism is a B2B sales intelligence platform with a compliant IT decision-makers database that allows you to build targeted email lists based on your ideal customer profile (ICP). 

Using its advanced filtering, you can create an email list of highly qualified IT executives in a matter of minutes. Additionally, the list will include their verified mobile phone numbers.

Cognism also offers intent data, sales triggers, firmographics that help you personalise your cold emails for improved open and reply rates. 

Best features:

  • Compliant IT decision-maker email lists.
  • Coverage in NAM, EMEA, and APAC.
  • Phone-verified mobile numbers to connect with 87% of your list (Diamond Data®).
  • Verification service on request (Diamonds-on-Demand®).
  • CCPA and GDPR-compliant data. 
  • Integrations with Salesforce, Pipedrive, HubSpot, Outreach, Salesloft, and more. 
  • Intent data, powered by industry leader Bombora.
  • Sales trigger events. 
  • In-depth firmographics and technographics.
  • Easy setup.

Choose Cognism as your new data provider. Click to book a demo.

Pricing:

  • Priced per licence.
  • Plans allow for unrestricted* access to a global B2B database, IT decision-maker email addresses and phone numbers, list building, and exporting.

*Subject to fair use policy

Landing page graphic 2 aug - OG-02 (1)

Customer testimonial:

With Cognism, our email campaigns have a  95-98%  deliverability rate
Protolabs
Michael Sibley, Digital Marketing Specialist
98%
email deliverability rates

💡 Check out the best lead generation strategies for tech companies.

2. Kaspr

Kaspr is a B2B prospecting tool meant for SDRs and recruiters who want to find email addresses for IT decision-makers. 

With its LinkedIn Chrome Extension, users can reveal contact data associated with LinkedIn profiles, posts, events, and groups, and organise that lead data in the Kaspr dashboard before sending it to their CRM.

Best features:

  • LinkedIn Extension for finding contact data.
  • User dashboard for organising and managing leads.
  • LinkedIn outreach automation capabilities.
  • Basic integrations with Salesforce, Pipedrive, HubSpot, and Zapier.

Pricing:

  • Free plan available.
  • The paid subscription starts at $49 per month/user.
  • Custom plan available.
Our open rates used to be between 2-6%. Now they range from 40% to 60%
Tharsus
Elaine Fullarton, Digital Marketing Principal
1400%
open rates increase

3. Blue Mail Media

Blue Mail Media offers a B2B marketing database where users can buy customizable IT decision-makers' email lists using various filters, including industry, job title, and location. 

Their IT decision-makers' email database is collected from data partners' network spread across the USA, UK, Canada, Europe, Asia, North America, Australia, and other countries.

Blue Mail Media also offers reverification services to reduce its vast database inaccuracies and redundancies. 

Best features

  • B2B email list builder for IT decision-makers. 
  • Customizable B2B database. 
  • Contact data re-verification service. 
  • Technographic and firmographic data. 

Pricing

  • Must fill out a form for a custom quote. 

4 Snov.io

Snov.io is a sales toolbox and CRM platform that gives users various options for build IT decision-maker email lists, from filtering through its lead database to conducting a bulk domain search. 

Snov.io also offers a Chrome extension that helps you find email addresses of decision-makers on company websites, LinkedIn profiles, and other online sources. 

Best features

  • Email finder capabilities (domain search, database, name search, boolean search). 
  • Email finder Chrome extension. 
  • Bulk email verifier tool. 
  • Email drip campaigns management and automation. 

Pricing

  • Trial plan (50 free email searches by lead name or domain name). 
  • Paid plans at $35 and $75 per month.

5. Lusha

Lusha is a B2B database that empowers salespeople to build ICP-based email lists, including ones containing data on IT executives. 

It also tracks behavioural data so you’ll know when to reach out to IT decision-makers on your lists. 

Salesforce users can integrate their CRM with Lusha to enrich their contact data at scale

Best features

  • Filterable B2B database. 
  • ICP-based email list building. 
  • Automated lead routing capabilities. 
  • Salesforce data enrichment. 

Pricing

  • Free plan available (5 credits per month and 1 user). 
  • Plans at $29 and $51 per user per month. 
  • Custom Lusha plan available (call for quote).

6. Hunter.io

Hunter.io is an all-in-one email outreach platform that B2B salespeople use to create lists of IT executives' email addresses and verify them as accurate. 

To use its name-based email finder, you simply type in the name of the target lead and the domain name of their company, then click search. 

You can also bulk search for emails by uploading a TXT or CSV file of your leads — the software will then check them and return only the verified IT decision-makers' emails.  

Best features

  • Bulk email finder.
  • Email verification tool. 
  • Domain email finder (finds tech pros email address associated with a company domain).
  • Campaigns (manage and automate cold email outreach).

Pricing

  • Free option (25 monthly name-based searches, 50 email verifications).
  • Paid options at $34, $104, and $349 per month (unlimited seats).

7. Apollo.io

Apollo.io is a lead intelligence and sales engagement platform that helps salespeople find, email, call, and nurture leads. 

With its Prospect feature, you can use its B2B database, ICP search, and 65+ filters to build targeted  IT executives' email lists.

Apollo.io uses LeadSift intent based on public web scraping

Best features

  • Filterable B2B lead database with  IT executives email addresses.
  • CRM data enrichment.
  • GDPR-compliance.
  • Sales engagement (create outreach sequences to nurture leads and prospects). 

Pricing

  • Free option available.
  • Paid plans at $39 and $79 per user per month. 

Check out Apollo.io alternatives list.

8. Thomson Data

Thomson Data provides marketers with an IT decision-makers email database containing senior executives' emails

With its custom list-building feature, you can create email lists using various filters, from job title to company size . 

Best features:

  • Technology insights. 
  • Custom IT directors' email list building. 
  • Account profiling on your target accounts. 

Pricing:

  • Custom quotes available on request. 

9. RocketReach

RocketReach is an email lookup tool which allows users to find tech leaders' emails or bulk validate IT decision makers' email lists.

You can also uncover email addresses connected to IT decision-makers' social media profiles via a browser extension. It might not be best for supplying lead phone numbers.

Best features:

  • Contact and company research tools
  • Bulk IT decision makers' emails lookup. 
  • LinkedIn browser extension. 

Pricing:

  • Individual plans at $39, $99, and $249 per month.
  • Team plans available.
  • Custom plans available.

10. ZoomInfo

ZoomInfo is an all-in-one GTM platform with a wide range of built-in features. It has a vast B2B database with IT decision-makers' emails.

ZoomInfo has recently improved its coverage in Europe, but you’ll have to pay extra for a Data Passport if you need IT executives' emails outside the USA. Check out the best database providers in the UK

Check out ZoomInfo alternatives for more options.

Best features:

  • All-in-one platform.
  • Bidstream intent data.
  • Email automation.

ZoomInfo pricing:

  • Custom plans for SalesOS, MarketingOS, and TalentOS.
  • Must reach out for a quote.
  • Several add-ons available at an extra cost.
We considered ZoomInfo and Lusha. After trialling all three platforms, Cognism’s US data outperformed the others. I also found the UX/UI of the platform easier to understand. Thirdly, Cognism’s Intent Data partnership with Bombora was the final piece of the jigsaw. All of these collective features ultimately led to our decision to have Cognism as our B2B data vendor of choice.us
Metrikus
Derayo Adetosoye, Marketing Manager

What’s the best way to get IT decision-makers' emails?

The best way to get accurate IT decision-maker email addresses at scale is to use a B2B sales intelligence platform like Cognism to generate ICP-based lists using advanced filtering. 

How to find IT decision-makers email list

This way, you'll create a list of IT decision-makers that matches your requirements for what makes a lead a good fit. As a result, a high number of tech pros on your list will find your offer relevant. 

You’ll also be able to enrich your It decision-makers' mailing lists with other useful data, like their verified mobile numbers or buying intent data. 

Cognism also integrates with CRMs and sales engagement tools. This allows you to easily export your list to your sales tool so you can immediately put the data to use in your sales outreach and email marketing campaigns.

blog-CTA

Should you buy IT decision executives' email addresses online?

It’s best to avoid buying pre-made lists of IT decision executives’ email addresses online because of potential problems with data accuracy, relevancy, and legal compliance. 

Pre-made IT directors' and senior executives' email lists often contain stale data. Unlike sales intelligence platforms, they may not systematically verify and refresh their data on an ongoing basis. This can lead you to paying a lot for an email list that gets you low deliverability rates. 

And there’s nothing that takes you out of the flow of firing off personalised emails than to see one, two, three emails fail to reach the target IT decision-maker. 

Pre-made lists also might contain contacts who are irrelevant to your prospecting goals. That includes IT middle-managers with no decision-making power, non-IT professionals, or people who left companies or changed positions out of the IT role. This leads to low reply rates. 

Another common problem with buying pre-made email lists is that the provider might take a relaxed approach to data compliance with regulations like GDPR or CCPA, thus putting you at legal risk if you use their personal data for emailing leads. 

Lastly, using email marketing lists others buy means the IT decision-makers on it are getting bombarded left and right by cold emails. Imagine their reluctance to open sales emails after they’ve received dozens per week for the last several years. 

In sum, it’s often better to go with a B2B intelligence platform with a customizable, filterable database for your email needs.

Tools like Cognism provide GDPR-compliant, validated, accurate B2B email data that can help you reach IT decision-makers at scale, without worrying about deliverability or legality. 

How to evaluate IT decision-makers' email lists?

With so many IT decision-makers' email list providers to choose from, it can be a head-spinning process picking the one that’s right for your business. 

That said, let’s go over some factors to consider in your evaluations: 

  • Pricing: Generally, seat-based pricing systems allow for better cost predictability compared to credit-based systems. The cost will vary depending on accuracy. Typically, paying more for accurate data will be a net positive in the long run. 
  • Additional features: Check for other features that’ll help you reach and engage IT decision-makers, like technographic data, mobile numbers, email verification services, and integrations with your sales tech stack. 
  • Data quality: Make sure that the IT decision-makers' email list provider takes various measures to validate their data. Also, look for ones that offer data verification services on-demand. 
  • Compliance measures: Find an IT decision-makers mailing mail list provider that is compliant with the regulations that are relevant to your data needs. Common laws to ask about are GDPR and CCPA. 
  • Sales triggers and company data: Sales triggers notify you when leads or accounts are open to sales outreach, and company data (aka firmographics) helps you find ICP-match companies and craft personalised sales emails. 
  • Usability: Make sure that the platform integrates with your CRM, as well as any other sales engagement tools you use. The process of building targeted email lists of IT decision-makers should also be fast and simple. 

If you take the above factors into consideration, you’ll find a provider that helps you get the IT decision-maker email data you need to hit your sales goals. 

Also, remember that hopping on a call with a representative at the company is often the fastest way to get accurate answers to any nuanced and specific questions that aren’t directly answered on the company’s website. 

Choose Cognism CTA HIGH RES MOBILE FRIENDLY

How much is IT decision-makers' email database?

The cost of an IT decision-maker email database provider depends largely on the accuracy of the email data. 

Different providers also offer different packages, often at tiered or custom pricing. Some will also offer free plans, but these tend to be heavily restricted as far as email data access goes. 

Pricing systems also vary across providers. The two main types you’ll encounter are credit-based and seat-based systems. 

A credit-based system is where you buy a number of credits per month for a monthly charge. One credit might allow you to do something like uncover the email address of a decision-maker. 

These are great if you know the exact number of IT decision-makers you’ll need to reach out to over the course of a given year, but that’s rarely a reality for sales teams. This can lead you to need to buy more credits and justify that spending to budget controllers. 

Because you don’t get unrestricted access to data, you might also end up spending more in the long run than if you were to go with the seat-based system. 

Seat-based systems (we use this at Cognism) allow you to pay a set price per month for a seat. 

That seat usually comes with unrestricted access to the B2B database, which means no matter how many emails you find, and no matter how many IT executives' email lists you build, you’ll still pay the same price per month. This makes prospecting costs a lot more predictable. 

How to enhance IT decision-makers' email list?

You can enhance IT decision-maker email lists using a B2B sales intelligence tool like Cognism, which allows you to view other types of contact and company data. 

Specifically, it offers access to the following data:

  • Intent Data: Tracks an leads online behaviour so you know when they’re in the market for solutions like yours. 
  • Sales Triggers: A tool like Cognism will notify you when certain events take place on a target account that signal the lead’s readiness to buy. 
  • Technographics: Since this tracks the technologies, software, and hardware a company is using, it is especially important for salespeople targeting IT leaders, who are likely working with these technologies on a daily basis.  
  • Company Data: This refers to details like company revenue, employee count, location, industry, and more. 

These make your email list all the more actionable. You’ll know not only where to send the email but also how to write an email that piques their interest and when to send it for the highest chance of a response.

Like what you read?

Sign up for the sales insights from Cognism’s VP of Global Sales, Jonathon Ilett, and Cognism’s VP of US Sales, Frida Ottosson.

  • Actionable tactics & strategies that you can adopt to achieve the next level of growth
  • Two emails a month, less than a 2-minute read. No spam - value only 👇

Cognism Sales Newsletter

Read similar stories

Sales

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)
Cold Calling Scripts: Hub of the Best Templates for 2024
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
Sales-goals-11-tips-and-examples
11 Sales Goals & Examples to Boost B2B Pipeline Performance
Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.
CONTENT_23_BLOG GRAPHICS_ILSE_SALES TRIGGERS_Resource card
12 Sales Triggers to Convert Leads Faster
Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins! Read more!

Experience the Diamond difference.

See how our phone verified contact data can increase your connect rate by 3x. Book a demo today.

Skyrocket your sales

Cognism gives you access to a global database and a wealth of data points with numbers that result in a live conversation.

Find customers ready to buy

Cognism intent data helps you identify accounts actively searching for your product or service – and target key decision makers when they’re ready to buy.