B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise

SDR tech stacks
AI-powered sales tips
Cold calling
Cold emailing
SLG vs PLG

Education

Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
Chartered Institute of Marketing: Digital Diploma in Professional Marketing

B2B Sales AI & Automation

The Truth About Where AI Will And Won’t Replace Sales Reps

Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.

Lists & Tools Cold Outreach

9 C-level Executives Email List Providers [2026]

Looking to build C-level executives' email lists in the US, Europe and APAC? Here are the best providers for finding top professionals' email addresses.

B2B Marketing

12 B2B Marketing Trends and Predictions for 2026

Get ready for the future of B2B marketing! We highlight 12 key trends and predictions for the year ahead that every marketer should know.

B2B Data Enrichment

CSV Enrichment: The Complete Guide On How To Do It

If your list is more like a dusty filing cabinet than a go-to-market engine, CSV enrichment transforms raw contacts into revenue-ready insights.

B2B Data

7 Best B2B Lead Directories for 2026 (Ranked & Reviewed)

Discover a powerful lead directory with verified B2B contacts. Get accurate, compliant data to boost sales and integrate seamlessly with your CRM.

B2B Data Enrichment

API Enrichment: Automate and Improve Your Lead Data

With Cognism’s API enrichment, you go a step further, connecting verified, compliant B2B data directly to your systems in real time.

Revenue Operations

Lead Routing Tools & Software (2026): The Buyer’s Guide

Compare the best lead routing software for B2B. See use cases, decision flows, pitfalls, pricing gotchas, and why data quality is the difference-maker.

Sales

Virtual Prospecting And Selling Tips [2026 Guide]

We're looking at the challenges and solutions of remote prospecting. Click to learn the best practices for virtual prospecting using intent data!

B2B Data Enrichment

Contact Data API: What It Is, How It Works & Getting Started

Learn more about how to access verified B2B contacts with Cognism’s contact data API. Enrich CRM, power prospecting, and stay GDPR-compliant.

The Cognism Blog

Cognism Connect

Daisy Shevlin

Expertise

Education

Posts by Daisy Shevlin

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.