The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Daisy Shevlin
Manager, SEO
Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.
Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.
Expertise
- SDR tech stacks
- AI-powered sales tips
- Cold calling
- Cold emailing
- SLG vs PLG
Education
- Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
- Chartered Institute of Marketing: Digital Diploma in Professional Marketing
Posts by Daisy Shevlin
12 B2B Marketing Trends and Predictions for 2026
Get ready for the future of B2B marketing! We highlight 12 key trends and predictions for the year ahead that every marketer should know.
CSV enrichment: a step-by-step guide
Learn how CSV enrichment works and why it matters for modern GTM teams. Turn static contact lists into actionable sales data.
7 Best B2B Lead Directories for 2026 (Ranked & Reviewed)
Discover a powerful lead directory with verified B2B contacts. Get accurate, compliant data to boost sales and integrate seamlessly with your CRM.
Lead Routing Tools & Software (2026): The Buyer’s Guide
Compare the best lead routing software for B2B. See use cases, decision flows, pitfalls, pricing gotchas, and why data quality is the difference-maker.
Contact Data API: What It Is, How It Works & Getting Started
Learn how a data enrichment API adds verified contact and company data to your CRM, improves routing and scoring, and powers GTM workflows.
10 Account-Based Marketing Tactics for Better Sales in 2026
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
7 Best Company & Business Data APIs For Integration
Compare 7 of the best company data APIs for keeping your go-to-market data refreshed, accurate and easy to integrate.
9 Top Market Intelligence Tools For Marketers & Sales
Explore 9 sales intelligence tools built to sharpen GTM strategy with verified data and insight your team can act on.
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