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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

17 Best Cold Calling Opening Lines to Win in B2B Sales
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
When is the Best Time to Cold Call in B2B Sales
When is the Best Time to Cold Call in B2B Sales? [2025]
Wondering when is the best time to cold call for maximum response rates? What about the worst times to call? Here are the answers. Click to see the stats!
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Buy Phone Database: List Of Phone Numbers For The US & EMEA
Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.
View all Cold Calling

Sales

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9 Top Market Intelligence Tools For GTM Teams + Use Cases
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
17 Best Cold Calling Opening Lines to Win in B2B Sales
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
10 Common Data Quality Issues And How To Solve Them
13 Common Data Quality Issues And How To Solve Them
Struggling with data quality issues? This article explores the top 10 challenges and offers solutions to ensure your data is reliable and actionable.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Demand generation vs lead generation
Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.
ChatGPT Marketing Examples
10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.
What is ROAS? How to Calculate Return On Ad Spend
What is ROAS? How to Calculate Return On Ad Spend
Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.
View all Demand Generation

Lead Generation

B2B Lead Generation Tools
B2B Lead Generation Software: 30 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Demand generation vs lead generation
Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.
15+ Best B2B Leads Database Providers to Try in 2024
15+ Best B2B Leads Database Providers to Try in 2025
In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Daisy Shevlin

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

 

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise
  • SDR tech stacks
  • AI-powered sales tips
  • Cold calling
  • Cold emailing
  • SLG vs PLG
Education
  • Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
  • Chartered Institute of Marketing: Digital Diploma in Professional Marketing

Posts by Daisy Shevlin

 
What Is ZoomInfo & How Do They Get Their Data? [Teardown]
What is ZoomInfo, and where do they get their data? Find out the answer to these questions and more in this teardown. Plus, what users of ZoomInfo say.
8 Best Chief Marketing Officers (CMO) Email List Providers [2025]
Looking to build accurate CMO email lists in the US, Europe and APAC? Here are the best providers to find marketing leaders' email addresses quickly.
10 Ways to Generate Logistics Sales Leads [2025]
Discover the best strategies for generating logistics sales leads this year. This guide provides 10 actionable tips for boosting your sales pipeline.
Lead Generation Data: Where to Get It From?
Get the best contact and intent lead generation data to identify hot leads and contact them by phone and email.
13 Best Lead Generation Strategies for Financial Advisors
From sales intelligence to intent data, discover the best lead generation strategies for financial advisors and planners to get more quality leads.
9 [Compared] Data Providers For The UK - Accurate Data
Cognism is the leading B2B data provider in the UK offering GDPR-compliant emails and phone numbers. Check out what companies compete with Cognism.
10 Company Research Tools To Identify Target Accounts
Don't waste another minute searching online for the best company research tools - this post has gathered them all! Click to see the 10 best solutions.
10 Ways to Find CEO Email Addresses [2025]
If you're trying to find a CEO’s email address, look no further. Here are all the solutions that let you create C-level execs and CEO email lists.
The Top Cold Calling Success Rates for 2025 Explained
Does cold calling still work? How effective is it in 2025? What are the cold calling success rates? Click to learn the answers to these questions & more.

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