B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise

SDR tech stacks
AI-powered sales tips
Cold calling
Cold emailing
SLG vs PLG

Education

Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
Chartered Institute of Marketing: Digital Diploma in Professional Marketing

Marketing

Customer Profiling Tools: The Complete Guide & Best Tech

Looking for customer profiling tools? Plenty are out there, so what you need depends on your use case. Here’s a list of the best ones by category.

Lists & Tools AI & Automation

9 Best AI Chrome Extensions for Sales and Marketing

Boost productivity, personalise outreach, and speed up your workflow using these AI-powered sales and marketing Chrome extensions.

B2B Data B2B Sales Lists & Tools

9 Best Pipedrive Integrations to Boost Sales Performance

Explore the top integrations for Pipedrive, from lead generation to email automation. Here are the nine top tools.

B2B Data

9 Best Salesloft Integrations to Streamline Sales

Discover the top Salesloft integrations to improve outreach, automate workflows, and boost productivity across your sales team.

B2B Data

7 Steps to Turn Raw Data Into Actionable Insights [+ Examples]

Want to unlock the value of your data? Learn how to transform raw datasets into strategic, actionable insights with the right tools and frameworks in 2025.

B2B Data

Data Orchestration: Why It Matters For Revenue Teams

Discover data orchestration, how it differs from data integration, and why it matters for revenue teams to drive accurate, real-time decision-making.

B2B Data Revenue Operations

Comprehensive Data Management & Key Trends For 2026

Master data management with this all-in-one guide. Whether you're a beginner or an expert, you'll find valuable insights to improve your data processes.

Marketing

The Ultimate Account-Based Marketing (ABM) Tech Stack for 2026

Discover the best ABM tech stack. See why Cognism leads the way, followed by 6sense, Demandbase & more.

Lead Generation

How Much Does Lead Generation Cost? [+How to Optimise It]

Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

The Cognism Blog

Cognism Connect

Daisy Shevlin

Expertise

Education

Posts by Daisy Shevlin

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.