B2B Data

Featured

GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore

Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.

B2B Data

Spotlight

How to Build a B2B Data Strategy for Scalable GTM Growth

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise

SDR tech stacks
AI-powered sales tips
Cold calling
Cold emailing
SLG vs PLG

Education

Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
Chartered Institute of Marketing: Digital Diploma in Professional Marketing

B2B Data B2B Sales Lists & Tools

9 Best Pipedrive Integrations to Boost Sales Performance

Explore the top integrations for Pipedrive, from lead generation to email automation. Here are the nine top tools.

B2B Data

9 Best Salesloft Integrations to Streamline Sales

Discover the top Salesloft integrations to improve outreach, automate workflows, and boost productivity across your sales team.

B2B Data Revenue Operations

Comprehensive Data Management & Key Trends For 2026

Master data management with this all-in-one guide. Whether you're a beginner or an expert, you'll find valuable insights to improve your data processes.

Marketing

The Ultimate Account-Based Marketing (ABM) Tech Stack for 2026

Discover the best ABM tech stack. See why Cognism leads the way, followed by 6sense, Demandbase & more.

Lead Generation

How Much Does Lead Generation Cost? [+How to Optimise It]

Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

Lists & Tools Cold Outreach

6 CFO Email List Providers in the US and Europe [2026]

Looking to build accurate CFO email lists in the US, Europe and APAC? Here are the best tools to find financial leaders' email addresses quickly.

Marketing

ABM Landing Pages: Steps to Create With AI Company Research

Discover how ABM landing pages drive engagement and pipeline from your target accounts, and see how Cognism’s data helps you build them effectively.

B2B Data Lists & Tools

Buy Phone Database: 7 Ways To Get Business Phone Numbers

Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.

B2B Sales Lists & Tools

14 Best Sales Automation Software & Tools [Our Top Picks]

What are sales automation tools? What are the best ones for simplifying B2B sales? Click to read our guide to the best automation software of the year.

The Cognism Blog

Cognism Connect

Daisy Shevlin

Expertise

Education

Posts by Daisy Shevlin

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.