When you’re selling marketing technologies and services to B2B brands, all you need is a customised CMO email list that comes from a trustworthy source.
Of course, finding their contact information can be tough. These busy leaders don’t usually put it on their company website or LinkedIn profile.
Fortunately, tools like Cognism are designed for getting around this issue.
Below, we’ll discuss Cognism features and compare them to other CMO email databases. We’ve also answered common questions about building and buying CMO email lists to aid your cold outreach and email marketing efforts.
1. Cognism
Cognism is a B2B sales intelligence platform that enables you to build CMO email lists in minutes with its company and contact search filters.
First, filter for companies that match your ideal customer profile. Then, to get a long, tailored list of CMOs' email addresses, select “CMO” as your desired job title. The list will also include their cell phone numbers.
Cognism also comes with buying intent data that informs you when your target CMOs are in the market for a solution like yours, empowering you to send personalised emails at the perfect time.
Best features:
- Validated B2B emails and access to a global CMO email database.
- EMEA, NAM, and APAC coverage.
- 16-step email verification process.
- Compliant with CCPA & GDPR regulations.
- Phone-verified mobile numbers to connect with 87% of your list (Diamond Data®).
- 2x more mobile numbers than other providers (47 million in the US alone).
- Seamless integrations with Salesforce, HubSpot, Outreach, and others.
- Intent data powered by Bombora.
- Sales event triggers.
- Company data (revenue, size, location, and much more).
Pricing:
- Custom per-licence pricing.
- Plans include unrestricted* access to a global B2B database
- Supports individual prospecting and workflows with bulk list-building and exporting.
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Customer testimonial:
💡 Check out the CMO cold calling scripts and tips on reaching out to CMOs from Cognism’s CMO Alice de Courcy, Cognism’s SDRs and Ryan Reisert.
2. Kaspr
Kaspr is a prospecting tool meant to help SDRs find CMO email addresses and phone numbers in their target accounts.
Using its LinkedIn Extension, you can quickly reveal CMOs contact info connected to any LinkedIn profile, group, or post. You can then automate LinkedIn outreach or export CMO email addresses to your other tools.
From the Kaspr app you can also manage those leads, send emails, make calls, and automate LinkedIn invites.
Best features:
- Real-time contact info retrieval on LinkedIn.
- Data enrichment from LinkedIn groups and posts.
- GDPR and CCPA aligned CMO email and phone data.
- Basic lead management features.
Pricing:
- Free plan available.
- Paid Plans at €45 and €79 per user per month.
- Custom plan available.
3. Ampliz
Ampliz is a B2B data intelligence platform that contains company and CMO contact data across the globe, but with an emphasis on the APAC region and healthcare. It’s sourced from government records and listings, trade shows, corporate events, annual reports, and third-party data vendors.
Its filters allow you to drill down into the database and create lists of CMO emails.
Best features
- Automated CMO email list building via your buyer persona.
- Compliant APAC B2B data.
- B2B and B2C email appending services.
- Healthcare Intelligence (data on healthcare professionals).
Pricing
- Free option (10 free credits per month and limited access to platform).
- Paid option at $50 per month (100 free credits per month and full access).
4. Hunter.io
An all-in-one email outreach platform, Hunter.io helps B2B salespeople find CMO email addresses at target companies, and verify them as accurate.
To use its name-based email finder, you simply type in the name of the target CMO and the domain name of their company, then click search.
You can also bulk search for emails by uploading a TXT or CSV file of your leads — the software will then check them and return only the verified CMO email addresses list.
Best features
- Bulk email finder.
- Email verification tool.
- Domain email finder (finds CMO email address associated with a company domain).
- Campaigns (manage and automate cold email outreach).
Pricing
- Free option (25 monthly name-based searches, 50 email verifications).
- Paid options at $34, $104, and $349 per month (unlimited seats).
5. Apollo.io
Apollo.io is a lead intelligence and sales engagement platform that helps salespeople find, email, call, and nurture B2B leads.
With its Prospect feature, you can use its B2B database, ICP search, and 65+ filters to build targeted CMO email lists.
Apollo.io uses LeadSift intent based on public web scraping.
Best features
- Filterable B2B lead database with marketing directors' email addresses, including CMOs.
- CRM data enrichment.
- GDPR-compliance.
- Sales engagement (create outreach sequences to nurture leads and prospects).
Pricing
- Free option available.
- Paid plans at $39 and $79 per user per month.
Check out Apollo.io alternatives list.
6. Thomson Data
Thomson Data provides marketers with a B2B database containing information on over 75 million B2B contacts, including many Chief Marketing Officers.
With its custom list-building feature, you can create CMO email lists using various filters, from job title to company size to some combination of multiple for an especially targeted list.
Best features:
- Technology insights.
- Custom CMO email lists.
- Account profiling on your target accounts.
Pricing:
- Custom quotes available on request.
7. RocketReach
RocketReach is an email lookup tool with a sizable CMO email database.
Users can find emails of target marketing leaders or bulk download lists of leads that meet their specific criteria.
You can also uncover email addresses connected to CMOs' social media profiles via a browser extension. It might not be best for supplying lead phone numbers.
Best features:
- Contact and company research tools.
- Bulk CMO emails lookup.
- LinkedIn browser extension.
Pricing:
- Individual plans at $39, $99, and $249 per month.
- Team plans available.
- Custom plans available.
8. ZoomInfo
ZoomInfo is an all-in-one GTM platform with a wide range of built-in features. It has a vast B2B database with C-level executives' email addresses, including Chief Marketing Officers.
ZoomInfo has recently improved its coverage in Europe, but you’ll have to pay extra for a Data Passport if you need CMO emails outside the USA. Check out the best database providers in the UK.
Check out ZoomInfo alternatives for more options.
Best features:
- All-in-one platform.
- Bidstream intent data.
- Email automation.
ZoomInfo pricing:
- Custom plans for SalesOS, MarketingOS, and TalentOS.
- Must reach out for a quote.
- Several add-ons available at an extra cost.
What’s the best way to get CMO emails?
By far, the best and fastest way to get CMO emails is to use a B2B sales intelligence software that allows you to build targeted lists based on your ICP using advanced filtering.
For example, with Cognism, a martech salesperson could specify that they wanted email addresses of CMOs from Colorado-based real estate management companies with 1,000 - 2,000 employees and other specified qualities.
Once you’ve generated the list of highly qualified CMOs and their verified email addresses, you can export it to Salesforce, HubSpot, and other popular sales enablement tools. Then you can start your cold email outreach campaign.
If you already know your ICP and are using the right platform, the whole process of building a CMO sales lead list should take under five minutes and result in hundreds to thousands of B2B emails that lead to connections, not bounces.
Should you buy CMO email addresses online?
There are some serious problems with buying pre-made CMO email addresses online.
First off, these lists tend to be filled with outdated, inaccurate data that drives down your deliverability rates.
It’s likely that you’ll send many well-crafted emails to CMOs only to find out later that they’re no longer at that company or using that email address. Talk about frustrating.
In addition to being inaccurate, the email lists are also often filled with irrelevant emails of CMOs outside of your target audience, or of people who aren’t actually CMOs at all.
Another common issue with buying a CMO email database is that you may run into compliance issues.
Unlike Cognism, some of the email list-makers don’t abide by GDPR and other regulations when collecting their email data, which puts your business at risk.
A final problem, less mentioned but still significant, is that thousands of other sellers trying to contact CMOs will also be using these pre-made lists as well.
That means many of the CMOs on the list will likely have built up a strong aversion to cold outreach. As a result, the spraying and praying approach doesn’t work anymore and you need to think of the best ways to personalise your emails to C-level executives.
How to evaluate CMO email list provider?
There are seven factors to consider when evaluating a CMO email list provider, including affordability, data compliance, and data quality.
Knowing these will help you pick a provider that empowers you to achieve your sales goals.
Let’s go over them one by one:
- Affordability: Make sure you find a provider that’s in your price range. Keep in mind that seat-based pricing systems make it easier to predict costs.
- Additional Features: Mobile phone numbers, email verification services, CRM data enrichment, buying intent data — these come in handy for CMO email outreach.
- Data Quality: Some data providers have more rigorous email verification processes than others. Cognism, for instance, uses several layers of manual and automated quality assurance methods. This leads to high CMO email deliverability rates.
- Sales Triggers: Some providers notify you when an event has occurred that signifies an opening for a sales opportunity, such as someone getting promoted to CMO.
- Company Data: Information such as company size, revenue, and location can help you tailor your emails to your recipient, making them more relevant and engaging.
- Compliance Measures: To avoid legal headaches, work with providers that are compliant with relevant data privacy laws, such as GDPR and CCPA.
- Usability: Use a tool that integrates with your CRM and sales enablement tools for seamless data transfer.
If you want a platform that excels in the above categories, look no further than Cognism.
How much is CMO email database?
The cost of a CMO email database depends on several factors, the most influential of which is the data's accuracy.
Generally, the more up-to-date and accurate the contact data, the higher you should expect to pay.
Providers often offer several packages, the higher-cost ones offering more features and data access.
Some providers, like Cognism, will build a custom package for you based on your specific data requirements.
You’ll also find that some email database providers offer free subscriptions. However, these tend to be rather limited in terms of how many emails and phone numbers you can unlock per month.
Most of the time, you’re best off paying for unrestricted access to a B2B database through a seat-based payment model.
This way, you know the costs upfront and get access to all the CMO email data in the database for a monthly or annual fee.
Some brands use a credit-based system instead of a seat-based. With these, you pay for a certain number of credits, which act sort of like keys to open up emails.
The problem is that it can be hard to predict how many credits you’ll need when you start out. And this can cause you to run out of credits and have to buy more, thus complicating your budget.
Some providers, like Apollo.io, use “free plans” to access to user customer-submitted data and, supplement their database and sell their services, which include this incorporated data. You can find this information in the vendor’s data privacy. With Cognism, your CRM data stays with you.
How to enhance CMO email list?
Knowing the email addresses of target CMOs is only half the battle. You must also know how to craft an email that results in opens and positive replies.
For that, you’ll need to enhance your CMO email list with various other types of information, such as intent data, sales triggers, and technographics.
A tool like Cognism stores and updates this data in its database while allowing you to enhance your CMO email lists with it easily.
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