Skip to content
Use Cases
Sales
Marketing
GTM Ops
Recruitment
Products
Prospector
Enrich
Chrome Extension
Intent Data
Integrations
Why Cognism
Why Sales Intelligence
ROI
See How We Compare
Cognism vs Zoominfo Cognism vs Lusha Cognism vs Apollo Cognism vs Other Providers
Data
About our data
Contact
Context
Compliance
Success Stories
Case Studies
Customer Reviews
Cognism Champions
Links
All Resources
Blog Books & Reports Checklist & Templates Newsletters Podcasts Webinars
Diary of a first-time CMO Fix Your Funnel The RevOps Guide RevOps on Demand SDR Zone The State of Cold Calling Report The Demand Gen Playbook Course
Interactive Resources
Free Product Tours ROI Calculator
TAM Calculator Cognism Signatures
CTA
Pricing
FAQ
Links
About Us
Careers
Partnerships
CTA

See all Cognism Resources

Resources

Use the filter options below to narrow your search.

Resources on

Read best practices on everything related to

Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Go
Clear filters

Sorry, we don't have anything that matches those filters, please make another selection.

Marketing operations
RevOps On Demand
B2B sales
Generate more pipeline with cold calling
B2B marketing
Increasing LinkedIn Ads CTR with matched audiences
B2B marketing
Fix Your Funnel Hub
Building Gong's #1 sequence to re-engage lost champions
Reducing unqalified leads with personalisation
Quality conversions from targeting, signals and personalisation
Decreasing lead leakage with targeted nurturing 
Decreasing rejection rate with enrichment, targeting and alignment
0 > effective with defined lead life cycle stages
Decreasing closed lost by refocusing targeting and channels
Gaining trustworthy data with alignment and metric tracking
Optimising ABM targeting and experimentation
Increasing revenue with optimised lead routing
Using chatbots and enrichment to reduce friction
Using interactive demos to increase lead to meeting booked
B2B marketing
Route your enriched leads with ease
B2B sales
SDR Zone
B2B sales
Identifying the signs that mean you need to switch providers
B2B sales
Using AI to Grow B2B Sales Revenue and Optimise Costs
Marketing operations
How Data Can Help Revenue Operators Govern the GTM Motion
B2B sales
How to prioritise accounts showing purchase intent
B2B sales
Intercepting customer churn with intent data
B2B marketing
How to revitalise your stagnant LinkedIn campaigns
Marketing operations
The Journal of RevOps Secrets: A Complete Guide to The Single Source of Truth
B2B marketing
The Ultimate eBook on Producing eBooks
B2B sales
Beyond the Sales Floor
Marketing operations
RevOps Review Podcast
B2B sales
Redefining Outbound Podcast
B2B marketing
The Demand Gen Playbook Course
B2B sales
Email Teardown with Will Allred and Morgan J Ingram
B2B sales
Sales Leaders Workshops
B2B sales
Cold Calling Live & Outbound Sales Training
B2B sales
The Blueprint: Coaching Techniques To Maximise Team Performance
B2B sales
The Blueprint: How We Structure Our Outbound Strategy
B2B sales
The Blueprint: Cognism's Approach Towards Forecasting
B2B sales
The Blueprint: How To Build A Winning Commission Structure
B2B sales
The Blueprint: How to Hire & Ramp Your Sales Team Effectively
B2B sales
The Blueprint
B2B marketing
Cognism Content Calendar
B2B marketing
Turn every trade show into a revenue generating opportunity
B2B sales
Enrich records with accurate B2B data without leaving Outreach
B2B marketing
How Cognism uses Mailtastic
B2B marketing
The diary of a first-time CMO
B2B marketing
The Loop Podcast
B2B marketing
How Cognism uses Hotjar
B2B marketing
How Cognism uses Supermetrics
B2B marketing
How Cognism uses Gong
B2B marketing
How Cognism uses Google Ads
B2B marketing
How Cognism uses Ahrefs
B2B marketing
How Cognism uses Agorapulse
B2B marketing
How Cognism uses Outreach
B2B marketing
How Cognism uses Google Data Studio
B2B marketing
How Cognism uses Productboard
B2B marketing
How Cognism uses Hockeystack
B2B marketing
How Cognism uses Meta Ads
B2B marketing
How Cognism uses LinkedIn Ads
B2B marketing
How Cognism uses Metadata
B2B marketing
How Cognism uses Funnel
B2B marketing
How Cognism uses Mister Horse
B2B marketing
How Cognism uses Epidemic Sound
B2B marketing
How Cognism uses Adobe Creative Cloud
B2B marketing
How Cognism uses Frase.io
B2B marketing
How Cognism uses Navattic
B2B marketing
How Cognism uses Involve.me
B2B marketing
How Cognism uses Fielo
B2B marketing
How Cognism uses Reachdesk
B2B marketing
How Cognism uses Seismic
B2B marketing
How Cognism uses SendGrid
B2B marketing
How Cognism uses Klue
B2B marketing
How Cognism uses Wynter
B2B marketing
How Cognism uses Nightwatch
B2B marketing
How Cognism uses Salesforce
B2B marketing
How Cognism uses Pardot
B2B marketing
How Cognism uses G2
B2B marketing
How Cognism uses Figma
B2B marketing
How Cognism uses BeePro
B2B marketing
How Cognism uses Goldcast
B2B marketing
How Cognism uses Google Search Console
B2B marketing
How Cognism uses Grammarly
B2B marketing
How Cognism uses Asana
B2B marketing
How Cognism uses Google Analytics
B2B marketing
How we use Cognism for Marketing
B2B marketing
How Cognism uses Mutiny
B2B marketing
How Cognism uses Drift
B2B marketing
How Cognism uses Hubspot
B2B marketing
The Ultimate B2B Marketing Tech Stack
B2B marketing
The Loop Digest
B2B marketing
The Loop Live
B2B sales
How to prevent churn before it happens
B2B sales
How to hit the right timing for an expansion conversation
B2B sales
How to grow key accounts by targeting additional departments
Demand generation
How to Build a Demand Gen Machine From the Ground Up (with Cognism's Marketing Team)
B2B marketing
Walnut - #weareprospects
B2B marketing
Demandbase - Thrilling Tales of Smarter GTM
B2B marketing
Metadata - Demand 2021 & 2022
B2B marketing
Starburst - Space Quest League
B2B marketing
Gong - That Super Bowl ad
B2B marketing
Trainual - This is how you do it
B2B marketing
Demandism Live: Episode 8
B2B marketing
A Worked Example Of A Demand Generation Campaign (with Cognism's Marketing Team)
B2B marketing
Demandism Live Episode 7
AE
How sales can use content to close deals (with Chet Lovegren, Director of Sales Development at Pavilion)
B2B marketing
Demandism Live: Episode 8
B2B marketing
How to find & target newly appointed decision makers
B2B sales
Creating predictable outcomes in outbound sales (Kevin Hopp, Founder at Hopp Consulting Group)
B2B marketing
How to generate webinar/event registrants
B2B marketing
How to enrich and connect with inbound leads faster
B2B sales
How to enrich SalesNav lead lists with actionable contact data
B2B marketing
How to identify accounts searching for your solution today
AE
How to be successful in sales (with Nick Cegelski, Founder and Host of 30 Minutes to President's Club)
B2B sales
How to find and reach decision-makers in target accounts
B2B sales
How to find net new, ideal-fit prospects in assigned verticals
B2B marketing
Demandism: Content distribution
B2B marketing
Demandism Live: Episode 7
AE
Sales leadership (with Rebecca Drew, EMEA Sales Leader at Vidyard)
B2B sales
The qualities of a successful sales leader (with Scott Leese, CEO, founder, and sales advisor)
B2B sales
Buyer centricity (with Shabri Lakhani, CEO and Founder at SalesWorks)
B2B marketing
Driving demand for B2B marketing (with Todd Clouser, Senior Brand Marketing Manager at Refine Labs)
B2B marketing
Demandism: how to successfully launch a rebrand (with Cognism Marketing Leaders)
Cold calling
Webinar: Cold Calling Live with Shawn Sease and Ryan Reisert
B2B sales
Cold calling live #6 (with Gregory Woodward, Founder and CEO @Woodward Strategies LLC)
B2B sales
The Sales Target Predictability Template
B2B marketing
The product led growth and outbound hybrid (with Breezy Beaumont, Head of Growth and Marketing @Correlated)
AE
Sales Leadership (with Kevin KD Dorsey, Sales Leadership Coach)
B2B marketing
Inbound Nurture Template
B2B marketing
6-Step guide to optimising email nurture conversions
B2B sales
Cold Calling Live #5 (with Morgan Ingram, Director of Sales Execution and Evolution @JB Sales Training)
B2B sales
The evolution of sales (with David Dulany, Founder and CEO @Tenbound)
B2B marketing
Demandism: how to balance demand gen and traditional marketing practices (with Alice De Courcy, CMO @Cognism, Liam Bartholomew, Global Head of Demand Generation @Cognism and Fran Langham, Head of Enterprise Marketing @Cognism)
B2B sales
The current state of outbound (with Gregory Woodward, Founder and CEO @Woodward Strategies LLC)
Content marketing
On-Page SEO Checklist
B2B marketing
Demandism Ep2: Old demand gen plays that still workr
B2B sales
Outbound plays that actually make revenue predictable
B2B marketing
Demandism Ep1: How to ACTUALLY make the move from lead gen to demand gen
B2B marketing
Demandism Ep3: Building a content engine to drive demand
B2B sales
The Objection Handling Playbook
B2B sales
Used by our 100+ reps every day
B2B marketing
Revenue Champions Podcast
B2B marketing
Demandism: How to make the move from lead gen to demand gen (With Alice de Courcy, CMO @Cognism, Liam Bartholomew, Global Head of Demand Generation @Cognism, and Fran Langham, Head of Enterprise Marketing @Cognism)
B2B marketing
Demand generation and sales (with Carl Ferreira, Director of Sales @Refine Labs)
B2B sales
Webinar: Cold Calling Live [Episode 4] with Morgan Ingram
B2B marketing
Demandism Live with Alice, Liam and Fran
AE
Webinar: Rethinking Outbound, from Series C to IPO
B2B sales
Webinar: Cold Calling Workshop with Josh Braun and Ryan Reisert
B2B marketing
Demand generation and the buyer centric model (with Nelson Gilliat @Buyer Centric Revenue)
B2B sales
Call me on the office switchboard...said no one ever!
AE
Webinar: Outbound at Scale
B2B sales
Webinar: Cold Calling Live [Episode 3] with Morgan Ingram
B2B marketing
The Revenue Focused Guide to Demand Marketing
B2B marketing
Making Data SaaS-y
B2B marketing
The revenue-driven email marketing checklist
B2B sales
The 5 Pillars of Outbound (with David Bentham, Director of Sales Development @Cognism)
B2B sales
Sales Enablement Playbook
B2B sales
How to Build Cadences that Convert
AE
Speed to Lead: How to Ramp SDRs Quickly and Effectively
AE
The most overlooked elements of a winning sales culture that scales
B2B marketing
Going viral on LinkedIn (with Liam Bartholomew, Global head of Demand Generation @Cognism and Sean Ball, Founder @Generation Demand)
B2B sales
Cold Calling Without A Net with Josh Braun
B2B marketing
Next Level Data: How Top Companies are Driving Growth
B2B sales
Cold Calling: LIVE Workshop with Morgan Ingram
AE
The 5 Pillars of Outbound Sales
AE
Webinar: Pitch, to Demo, to Deal
B2B marketing
The Anything But Basic Guide to Email Marketing
B2B sales
The SaaS Cold Calling Cheat-Sheet
B2B marketing
The Ultimate Go-To-Market Template
B2B sales
SDR Training Schedule Template
B2B marketing
Build your Own Hype - A Masterclass in Personal Branding
B2B marketing
Growth Across Borders: How not to be a naive tourist
B2B marketing
European GTM 101: The honest guide to nailing your strategy
B2B marketing
The Dark Funnel & what it means for Marketers
B2B marketing
Revenue marketing: What do top marketers measure and why?
AE
Webinar: The Art of Closing a Deal
AE
Breaking Down Silos: Integrating Sales and Marketing
B2B marketing
The 3 Secrets to CMO Success
AE
The Sales Leader's Guide To Scaling A Sales Strategy
B2B sales
The No Stone Unturned Guide to Sales Strategy
B2B sales
The B2B Cold Calling Handbook
AE
The Sales Process Handbook
B2B sales
B2B Prospecting: The 2021 Compliance Landscape
B2B sales
Cold Calling: The Next Generation of Outbound
B2B sales
Revenue Engines: How you can build success in sales
B2B marketing
Turning MQLs into SQLs: How MDR's increase conversion rates
B2B sales
The secret formula to a winning cadence
B2B marketing
Kill the MQL! How to promote paid content to generate opportunities
B2B sales
LinkedIn Prospecting: How social selling can fuel your pipeline
B2B marketing
The 'No Fluff' Guide to Inbound Marketing
AE
Cold Calling: A Masterclass
B2B marketing
Why demand gen? (with Adam Holmgren, Head of Demand Generation @GetAccept)
AE
The ultimate cold calling script for B2B sales
AE
Scaling sales: key lessons from our journey from 2.5 to 7M
B2B marketing
ABM beyond the hype: how to get started today
B2B sales
B2B Outbound: how to create a scalable and repeatable engine
B2B marketing
How to grow a marketing podcast (with Fernando Amaral, VP of Marketing @Landbot)
B2B marketing
Why demand gen? (with Adam Holmgren, Head of Demand Generation @GetAccept)
B2B sales
How to structure and organize your sales team for repeatable success (with Michael Hanson, Founder @Growth Genie)
B2B sales
How to do Social Selling Right (with Daniel Disney, Founder @The Daily Sales)
B2B sales
Equal opportunity in tech sales (with Sunil Kumar, CEO & Co-Founder @TrainYo)
B2B sales
Cold Calling Live (with Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Founder @Reisert Consulting)
B2B marketing
Constructing your tailor-made marketing mix (with Mark Huber, Director of Growth @Metadata.io)
B2B sales
How to run a productive remote sales team (with Nicolas Vandenberghe, CEO @Chili Piper)
B2B marketing
B2B marketing leadership: your first 90 days (with Doug Bell, CMO @LeanData)
B2B marketing
Scaling up your marketing strategy (with Pete Van Neste, Head of Marketing @Pinpoint)
AE
How to get cold prospects to say 'yes! (with Josh Braun, Founder @Josh Braun Sales Training)
B2B sales
Cold Calling Live #1 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)
B2B marketing
Breaking down silos: integrating sales and marketing (with Alice de Courcy, CMO and Jonathon Ilett, Global Head of Sales @Cognism)
AE
What clients expect from salespeople and how to deliver (with Ben Riall, Enterprise Account Executive @Adobe)
B2B marketing
Illuminating the dark funnel of B2B marketing (with Chris Walker, CEO @Refine Labs)
B2B marketing
Is ABM just good B2B marketing? (with Declan Mulkeen, CMO @strategicabm)
B2B marketing
The Truth Behind Drift’s Content Machine and How to Do It (with Mark Kilens VP of Content and Community @Drift)
B2B sales
The Anatomy of a B2B Sales Leader (with James Ski, Founder @Sales Confidence + Partnerships @Drift)
B2B marketing
The Journey to Revenue Marketing Leadership + Your first 100 Days (with Frank Brooks, Head of Marketing @dotdigital)
B2B marketing
Stop gating content, it doesn't work (with Karla Rivershaw, Head of Marketing @Turtl)
B2B sales
The journey from $0 to $10M ARR (with Nazma Qurban @Sales Impact Academy)
B2B marketing
Actual, real life, agile marketing (with Andy Culligan @Leadfeeder)
B2B marketing
Content marketing: don’t fix what isn’t broken, just do it better (with Tom Bangay @Juro)
B2B marketing
Why growth hacking is BS (with Aazar Ali Shad @Userpilot)
B2B marketing
How Cognism uses Descript
B2B sales
Will Gay's B2B Sales Cadence
Content marketing
Dark Funnel Cheat Sheet