COGNISM WORKFLOWS
Your marketing team wants to
target decision-makers
with relevant content when
they start a new role
The team
- Wants to target newly appointed decision-makers in their first X days/months in their role
See the workflow step-by-step
What you'll need
- Contact-level sales Event Triggers (job join data)
- Contact-level information to run targeted ads on LinkedIn and send outbound emails
- An email automation tool (SendGrid or similar)
What you'll do
- Use the job join filter under the event triggers tab in Cognism
- Create a list of highly qualified contacts who have recently joined a new job
- Export the data & upload it to LinkedIn to create matched audiences
- Upload the data to an email automation tool and launch campaign
- Use the data across different ad campaigns and email sends
Who used it & real-life benefits
For us, it’s not a numbers game. It’s talking to the right people at the right time and solving their data challenges. As marketers, we measure the success of our outreach based on the quality of leads generated. Cognism has played an integral role in this endeavour.
PeerNova
Navid Jafari, VP of Marketing & Communications
12-15%
open rates, with little to no bounce rates
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Your use case
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Pricing
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