Contact-level information to run targeted ads on LinkedIn and send outbound emails
An email automation tool (SendGrid or similar)
What you'll do
Use the job join filter under the event triggers tab in Cognism Prospector
Create a list of highly qualified contacts who have recently joined a new job
Export the data & upload it to LinkedIn to create matched audiences
Upload the data to an email automation tool and launch campaign
Use the data across different ad campaigns and email sends
How you'll do it
Who used it & real-life benefits
Cognism has allowed us to develop our personas further and deliver more targeted comms…now we’re able to quickly segment our audience and deliver the types of content that specific personas would be interested in
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