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Why bother with Demand Gen? What does the transition from Lead Gen look like? Our hosts discuss this and more - including how to convince your C-Suite why it's worth the effort.
Our hosts focus on SEO in the modern demand gen era, how to approach blog & B2B content to build demand, using emails and email nurtures, and how to launch paid demand gen experiments.
Cognism's content engine, including content ideation, production, categorisation, activation and delivery. Including a feature on the Subject Matter Expert from special guest speaker, James Sutton.
Cognism's recent rebrand, including getting out of brand limbo, pre-kick off work needed for a rebrand project, and learnings from our recent rebrand that launched earlier this month.
"Create once, distribute forever" ,"distribution is queen", posting to the blog isn't enough"... Great soundbites, but how can you effectively distribute quality content?
Are you sick of being called boring? Get our take on how to build a B2B marketing engine (that doesn’t bore people to tears!) with ungated, quality content.
What does 'campaign' actually mean in B2B? Most of the time: anything and everything.
At Cognism we've changed our approach - from isolated activity to delivering multi-channel campaigns focused on ONE big idea.
This episode gives sneak peek at our full campaign process.
In this episode Alice and Fran will breakdown how to build a demand gen system from the ground up. You'll learn:
In this episode, join Alice and 3 in-house data experts as they breakdown exactly how we approach data-driven marketing campaigns at Cognism.
This episode is a goldmine for anyone who wants to become a cutting-edge B2B marketer.
In this episode, Alice, Fran and Liam unpack all their key learnings from 2022, covering content, paid account structures, experimentation and more!