Skip to content
ENRICH X LEAN DATA PLAYBOOK

Accelerate Speed to Lead with Instant Enrich + Lean Data Routing

Stuck in sales limbo? Inbound leads piling up with no meetings in sight? We hear you. Our new playbook shows how to speed up your response and up your chances of turning those leads into meetings by 60% using Cognism Enrich x Lean Data.

Imagine this:

  • Leads paired with the perfect sales rep pronto, thanks to smart data and routing.
  • Get the lowdown on your prospects with data enrichment, turning more lead opportunities with the right contact details.
  • Engage with those inbound leads fast, catching their interest while it's hot.

Channels run
  • Chat
  • Email
  • Phone
Playbook impact
  • 67% increase in MQL to Opp conversion rate
Frame 80 - circle
PLAYBOOK HOST
Playbook Host Images_Antoine

Antoine Cornet

Head of Revenue Operations, Cognism

RECOMMENDED FOR
Improving speed to lead πŸ’¨
Improving lead to meeting booked conversion rateπŸ‘©β€πŸ’»
Improving connect rate πŸ“ˆ
Avoiding lead disputes amongst teams 🀝

Let's jump in πŸ‘‡πŸ»

What's on this page:

πŸ’‘Step 1: Import Salesforce data into Cognism πŸ”‹

  • Ensure a seamless connection between Salesforce and Cognism by setting up Cognism x Salesforce Data Import. This enables you to filter prospects already present in Salesforce and is a prerequisite for running enrichment jobs.
  • Once set up, ongoing updates will automatically sync in the background, keeping your data fresh.
  • Just like this πŸ‘‡ 

image of data sync

πŸ’‘ Step 2: Define routing rules πŸ“–

  • Tailor your lead allocation strategy by defining routing rules based on your unique needs. Options include territory, company hierarchy, use case, deal value, lead score, and availability.
  • Identify the specific data points crucial for accurate routing. These rules will guide the enrichment process, ensuring a faster and more precise lead allocation.  

lead routing rules

πŸ’‘ Step 3: Set up instant enrichment jobs βš–οΈ

  • Implement trigger-based instant enrichment jobs to enhance your lead data continuously. These jobs will be initiated based on predefined triggers. Specify the criteria for triggering these jobs to align with your routing needs, facilitating a seamless integration between Cognism and LeanData.
enrichment journey

πŸ’‘ Step 4: Configure trigger nodes and rules πŸš€

  • Leverage Cognism trigger nodes to activate LeanData Lead and Contact Routing for both new and existing leads/contacts. Two entry nodes, namely the Cognism New Enrich Node and Cognism Updated Enrich Node, facilitate routing based on updates to Cognism fields on Lead and Contact Records.

leandata flow
  • In the Trigger Rule, define conditions that will initiate routing, specifying the Cognism Lead/Contact field, operator, and value. This ensures a dynamic and responsive lead management system, maximizing the synergy between Cognism and LeanData.

LeanData Config
  • Step by step guide on setting up the trigger rules available HERE.

Related Playbooks

B2B marketing
How to revitalise your stagnant LinkedIn campaigns
B2B sales
Intercepting customer churn with intent data
B2B sales
The Objection Handling Playbook