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Sales Signals

A Sales Podcast

Revenue teams aren’t short on data. They’re short on clarity. Most metrics tell you what’s happening. Very few tell you what to do next.

Sales Signals is a podcast for leaders who need to cut through the noise and make better decisions, faster. Through candid conversations with revenue leaders, we break down:

Data — what changed
Insight — what it actually meant
Action — what they did next

 

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The Host

If you’re in sales and want to sell smarter, Sales Signals is the podcast for you. Hosted by sales expert and coach Shivan Pillay, each episode turns sales signal into a lesson worth hearing.

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Shivan Pillay

Shivan Pillay is a Sales Coach and Trainer at Cognism with years of experience helping teams hit their numbers and stay motivated doing it. As host of Sales Signals, he digs into the real stories behind the data - and how to turn numbers into insight, and ultimately, action.

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Seen something in your data others missed? Acted on it? Let’s talk about it.

We’re looking for revenue leaders with real stories behind the numbers. Join Sales Signals and break down the moment a signal changed your strategy, and what happened next.

Share the thinking. The decisions. The results.

Apply to be a guest on Sales Signals 

More Cognism Podcasts

Dive into the full collection of Cognism podcasts. Featuring stories and insights from the experts driving B2B sales, marketing, and RevOps forward. Whether you’re here to learn, level up, or just listen in, you’ll find real conversations packed with practical takeaways.

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The RevOps Review

Join Jeff Ignacio on RevOps Review as he speaks with leading RevOps experts to uncover what drives operational success today, exploring the strategies, tools, and lessons that keep modern revenue teams aligned and performing at their best.
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Marketing Dilemmas

From demand gen to creative strategy, this series tackles real marketing challenges. Hear honest, practical advice from experts who’ve faced the same struggles — and learn how to turn your own dilemmas into opportunities for smarter growth.
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Diary of a First-Time CMO – Volume 1

Follow Alice de Courcy’s four-year journey from $5M to $40M ARR. In 63 candid entries, she shares the wins, missteps, and lessons that shaped Cognism’s rise — and what every marketer can learn from scaling fast without losing focus.
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Diary of a First-Time CMO – Volume 2

Alice returns with 50+ new lessons from her path to $100M ARR. From expanding into new markets to launching products and leading change, she shares raw, practical insights on what it takes to grow — and stay grounded doing it.
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Join the conversation

See what listeners say about Why Did It Fail?,  and join the conversation yourself.

Share your takeaways, aha moments, or favourite episodes using #WhyDidItFail and be part of the growing B2B sales community.

Loved the podcast? Keep learning!

Head to the Cognism SDR Zone for tips, tools, and talk tracks that help top-performing reps, like you, book more meetings.

Explore the SDR Zone