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Your marketing team
has a webinar in need of
registrations & event attendance

The team

  • Is following a lead-generation strategy
  • Uses webinars to generate marketing-qualified leads for your sales team

See the workflow step-by-step

What you'll need

  • Relevant business email addresses.
  • Quick, on-demand access to companies and prospects that match your ideal customer profile.
  • Contact-level, firmographic, and technographic filters to find the right company and decision-maker.

What you'll do 

  • Build a list using Cognism Prospector.
  • Build a webinar invitation email & assets.
  • Upload your target list to an email automation tool (e.g. SendGrid).
  • Launch the campaign.

How you'll do it 

Who used it & real-life benefits

The SDRs target enterprise, mid-market and small organisations in different sectors ranging from utilities, social housing and retail. These segments are then sliced and diced by the SDR so they can start prospecting to that particular segment. If they find a perfect fit account, the SDR will go into Cognism, research the company, select the contacts and import them into HubSpot for outreach.
Gary Rosier - Taylor, VP of Sales EMEA
increase in opportunities generated
decrease in SDR prospect researching time

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Your use case

See how Cognism can support your use case and if it meets your data and workflow requirements.


Learn more about how our pricing works and get a custom quote.