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INTENT DATA PLAYBOOK

Attract the right crowd with laser-targeted LinkedIn ads powered by intent data

Ready to make a difference in those stagnant Ad campaigns you’ve been reluctantly keeping alive?

We’re masters of our craft here at Cog, and we share our marketing secrets so you can win too. This battle-tested playbook teaches you how best to utilise intent data to target high-potential leads on LinkedIn and finally see real results!

Channels run
  • Ads
Playbook impact
  • 1.5x better engagement rate
PLAYBOOK HOST
canberk-beker

Canberk Beker

Group Global Head of Paid Media

RECOMMENDED FOR
Increasing your bottom line metrics like CTR and ER 📈
Developing your targeted Ad audience and serving them the most relevant content 👩‍💻
Understanding your ideal company needs at exactly the right time 🥸
Boosting your website visits, and getting more Demo requests 💰

Let's jump in 👇🏻

What's on this page:
Step 1 | Day 1: Cognism Prospector + Bombora Intent Data = ❤️
Step 2 | Day 1: What do your topics mean to you?
Step 3 | Day 1: Supplying your LinkedIn campaigns with the data they deserve…
Step 4 | Day 30: So… what’s new?
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💡 Step 1 | Cognism Prospector + Bombora Intent Data = ❤️

Open Cognism Prospector. Our Bombora integration lives under our Intent tab, but is now visible in multiple handy areas of the platform.

  • The easiest route is to remain in Prospector, and head to the ‘Company’ tab
  • The Intent dropdown can be found on the left-hand side of the screen, and from here you can input the topics you’re tracking against and filter to show the companies you should be targeting

💡 Step 2 | What do your topics mean to you?

Open Cognism Prospector. Our Bombora integration lives under our Intent tab, but is now visible in multiple handy areas of the platform.

  • The easiest route is to remain in Prospector, and head to the ‘Company’ tab
  • The Intent dropdown can be found on the left-hand side of the screen, and from here you can input the topics you’re tracking against and filter to show the companies you should be targeting

Intent visuals_1 (1)

💡 Step 3 | Supplying your LinkedIn campaigns with the data they deserve…

For our experiment, we determined that 13 Companies showed intent worthy of our attention on LinkedIn, so the natural next step is to do just that.

  • Over in LinkedIn: Campaign Manager → Content Campaign for companies that are showing Intent for Cold Calling or Sales Intelligence → Consideration → Website Visits
  • ADD Relevant ICP Filters (Job Functions, Titles, Exclusions, etc)
  • Wait for your results to start trickling in… 🥳

💡 Step 4 | Day 30: So… what’s new?

  • After 1 month, our average CTR was 0.54% - with the same Ad content and format as previously tested
  • In our normal Enterprise Campaigns, our CTR stands at 0.48% showing an uplift of 1.5x better engagement rate

What does this mean for you and your Marketing campaigns as a Cognism customer? And what does it mean for you and your Marketing campaigns if you aren’t a Cognism Customer…yet?

Simple. You’re better off with Intent Data.

Reach more of your relevant target audience exactly when the time is right and make your Ad spend unquestionable.

Intent visuals_2

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