What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
The Ultimate Marketing Team Structure Explained + Tips
Unlock the secrets to the perfect marketing team structure for winning B2B revenue. Click to read Cognism’s guide!
Content Marketing for Lead Generation: How to Convert Leads in 2026
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
What is Email Marketing Automation? Complete Strategic Guide
What is email marketing automation? Why use it? How do you set it up? These are all questions Cognism answers in this guide. Click to read!
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Customer Profiling Tools: The Complete Guide & Best Tech
Looking for customer profiling tools? Plenty are out there, so what you need depends on your use case. Here’s a list of the best ones by category.
