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Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

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How AI Automation Can Supercharge Your Data Strategy

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DaaS: From System of Record to System of Context

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Cold Calling

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

Sales Process: Close More Deals in 8 Easy Steps!

Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!

17 Best Cold Calling Opening Lines to Win in B2B Sales

B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!

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Sales

Sales Outreach Tools: 26 Must‑Haves to Boost Your Pipeline

Want to enhance your sales? This guide lists 26 must-have sales outreach tools that can boost your pipeline and drive better results. Check it out now!

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

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Account Based Marketing Software: Top 16 Compared (2025)

Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.

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Demand Generation

Lead Generation vs Demand Generation: A Side-by-Side Comparison

Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

View all Demand Generation

Lead Generation

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

How Much Does Lead Generation Cost? [+How to Optimise It]

Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

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Sales Funnel Leakage: How to Prevent and Fix It

Is a leaky sales funnel draining your profits? This guide will teach you how to spot, prevent, and fix leaks to keep your conversions flowing smoothly.

9 Best AI Chrome Extensions For Sales And Marketers in 2025

Boost productivity, personalise outreach, and speed up your workflow using these AI-powered sales and marketing Chrome extensions.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

11 Best B2B Contact Databases for Sales and Marketing

Discover the top 11 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.

Lead Automation: How Automated Lead Generation Grows Sales

How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.

17 Must-have Go-to-Market (GTM) Tools and Software for 2025

Struggling to enter a new market? You might be missing these go to market tools. Click to see the ultimate list for B2B sales and marketing teams!

12 Proven B2B Marketing Strategies for Mid-market Growth (2025)

Discover 12 effective B2B marketing strategies tailored for mid-market businesses—covering ABM, content, social selling, agile marketing, and more.

Navigating European Market Entry: Strategies for Expansion

Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.

15 Lead Generation Companies & Services [+Selection Guide]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.