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Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 RevOps hub SDR Zone
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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
View all Cold Calling

Sales

Data A Vendor
Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'
Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
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CRM Enrichment & Enhancement: The 5 Best Ways to Manage it
Is your sales team drowning in admin? Here are the best ways to enrich your CRM and further enhance your prospecting activities with data.
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What is Email Deliverability? Plus 8 Ways to Improve It
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Data A Vendor
Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'
Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects
Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects
Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.
Data A Vendor
Date-a-vendor Modelling Playbook: Matching Data With Your SDR Team
Turn outbound chaos into chemistry. Learn how RevOps can help SDRs find the right leads with data-driven matchmaking and smart modelling.
View all Demand Generation

Lead Generation

How to Generate Leads on LinkedIn
LinkedIn Lead Generation: Advanced Strategies for 2025
How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!
How to Build a B2B Sales Lead List
How to Build a B2B Sales Lead List
Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.
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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on marketing
13 Best Lead Generation Strategies for Financial Advisors
From sales intelligence to intent data, discover the best lead generation strategies for financial advisors and planners to get more quality leads.
9 [Compared] Data Providers For The UK - Accurate Data
Cognism is the leading B2B data provider in the UK offering GDPR-compliant emails and phone numbers. Check out what companies compete with Cognism.
Where to Buy Email Lists? 7 Top Databases Compared
Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!
10 Company Research Tools To Identify Target Accounts
Don't waste another minute searching online for the best company research tools - this post has gathered them all! Click to see the 10 best solutions.
10 Ways to Find CEO Email Addresses [2025]
If you're trying to find a CEO’s email address, look no further. Here are all the solutions that let you create C-level execs and CEO email lists.
How To Find Business Decision Makers for Prospecting
In this article, we're sharing best practices for finding and pitching real decision-makers in a business. Learn how to find the right decision-makers.
11 Best B2B Contact Databases for Sales and Marketing
Discover the top 11 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.
Lead Generation for IT & Technology Companies [13 Strategies]
Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.
13 Lead Generation Companies & Services [+Selection Guide]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

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