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Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

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Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

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Sales

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Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

View all Sales

Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

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Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

Demand Generation Software: 19 Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

Unlocking Growth With GTM AI: Why Cognism Leads the Way

Discover how GTM AI transforms your go-to-market strategy and why Cognism stands out as the leading AI-powered platform for effective B2B growth.

Intent Data: What It Is, How It’s Collected, and 7 Ways to Use It

What is intent data and how does it benefit B2B sales and marketing? Click to uncover everything to know about customer intent plus strategies to use it.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

What is Email Marketing Automation? Complete Strategic Guide

What is email marketing automation? Why use it? How do you set it up? These are all questions Cognism answers in this guide. Click to read!

Customer Profiling Tools: The Complete Guide & Best Tech

Looking for customer profiling tools? Plenty are out there, so what you need depends on your use case. Here’s a list of the best ones by category.

9 Best AI Chrome Extensions for Sales and Marketing

Boost productivity, personalise outreach, and speed up your workflow using these AI-powered sales and marketing Chrome extensions.

AI for B2B Lead Generation: The Ultimate Guide

Discover how AI transforms B2B lead generation in our ultimate guide. Learn strategies and tools to harness the power of AI for your business success!