Skip to content

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

B2B Data

Cognism blog resource card for the tag b2b data
B2B Data Integration: Best Tools and Guide
Learn what B2B data integration is, how it works and why accurate, compliant GTM data matters for CRM quality and revenue growth.
Cognism blog resource card for the tag GTM expansion
Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail
Your GTM stack looks modern, but if the data doesn't flow, it doesn't work. Here's why composable architecture changes that.
Cognism blog resource card for the tag lists and tools
Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!

AI & Automation

Cognism blog resource card for the tag GTM expansion
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
Cognism blog resource card for the tag ai and automation
The Future Of AI And The Role Of Data In Marketing In 2026
Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.
Cognism blog resource card for the tag lists and tools
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.

Lead Generation

Cognism blog resource card for the tag lists and tools
Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!
Cognism blog resource card for the tag b2b data
How to Get More Clients as a Financial Advisor
Looking for new business clients in the finance space? Discover the best use cases for fintech data providers as well as the best tools to test.
Cognism blog resource card for the tag lead generation
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.

Enrichment

Cognism blog resource card for the tag enrichment
13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Cognism blog resource card for the tag enrichment
Audience Data Enrichment: Keep B2B Data Campaign-Ready
For ops teams, audience data enrichment should be a core part of the go-to-market engine. But it’s also one of the most misunderstood; here’s our guide.
Cognism blog resource card for the tag enrichment
Data Cleansing Tools: 5 Top Options For RevOps Teams [2026]
Quarterly bulk cleanse not cutting it? Here are our top five picks for the best data cleansing tools for RevOps on the market right now.

Posts on marketing

12 Proven B2B Marketing Strategies for Mid-market Growth (2026)
Discover 12 effective B2B marketing strategies tailored for mid-market businesses—covering ABM, content, social selling, agile marketing, and more.
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
Top B2B Marketing Challenges and How to Solve Them in 2026
Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.
SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Effective C-Suite Marketing Tactics: From Strategy to Execution
Discover proven C-suite marketing strategies that drive results. Learn how to engage decision-makers, optimise messaging, and boost ROI.
Customer Adoption: The Process, Benefits and Key Metrics
Read this blog to master customer adoption! You’ll learn the process, realise its benefits, and define the crucial metrics for measuring success.
Email Deliverability: Tips, Tools & Checklist for Improvement
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
Trigger Marketing: Types, Examples and Strategies for 2026
How can you use trigger marketing effectively to drive more leads and keep customers engaged throughout the buyer journey? Read this guide to find out!

Get actionable advice to your inbox every single week