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5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

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Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

Cold Calling

Direct Dials: How to Find Direct Phone Numbers for Sales?

Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]

Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.

What Are Sales Channels and Which Ones Should You Use?

Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.

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Sales

Sales Admin: the Unsung Hero of Closing Deals

Sales admin isn’t the coolest part of sales, but it’s undoubtedly the unsung hero of closing deals. Keep reading for tips from Cognism’s sales superstars!

The 9 Soft Skills Every Salesperson Needs

Soft sales skills are pivotal in establishing trust, nurturing relationships and sealing deals. This blog explores the 9 most vital soft skills for reps.

9 Email Sequence Examples From B2B Sales Experts

Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!

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Demand Generation

Demand Generation Software: 19 Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

The Mega List of 31 Best B2B Lead Generation Tools & Software

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

How to Prioritise Sales Leads: 6 Top Tips

In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.

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What is Total Addressable Market (TAM)? + How to Calculate It

Learn what total addressable market (TAM) is, how to calculate it using top-down, bottom-up & value theory methods, & why it matters for B2B teams.

185 Email Subject Lines for Sales in 2025

Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.

Successful Global Expansion: Tactics for Entering New Markets

Build a winning global expansion strategy using international B2B data. Learn how to overcome challenges and fuel international business expansion.

The Ultimate Account-Based Marketing (ABM) Tech Stack for 2025

Discover the best ABM tech stack for 2025. See why Cognism leads the way, followed by 6sense, Demandbase & more.

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

Account Based Marketing Software: Top 16 Compared (2025)

Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.

How Much Does Lead Generation Cost? [+How to Optimise It]

Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

9 Top Market Intelligence Tools For GTM Teams + Use Cases

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.

10 B2B Marketing KPIs & Metrics to Measure and Improve

The key to more revenue lies in your B2B marketing metrics. Click to see the 10 most important marketing metrics and KPIs that your CEO really cares about.