Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Featured this month
B2B Data
B2B Data Integration: Best Tools and Guide
Learn what B2B data integration is, how it works and why accurate, compliant GTM data matters for CRM quality and revenue growth.
AI & Automation
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
Lead Generation
Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!
Enrichment
13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Posts on marketing
12 Proven B2B Marketing Strategies for Mid-market Growth (2026)
Discover 12 effective B2B marketing strategies tailored for mid-market businesses—covering ABM, content, social selling, agile marketing, and more.
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
Top B2B Marketing Challenges and How to Solve Them in 2026
Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.
SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Effective C-Suite Marketing Tactics: From Strategy to Execution
Discover proven C-suite marketing strategies that drive results. Learn how to engage decision-makers, optimise messaging, and boost ROI.
Customer Adoption: The Process, Benefits and Key Metrics
Read this blog to master customer adoption! You’ll learn the process, realise its benefits, and define the crucial metrics for measuring success.
Get actionable advice to your inbox every single week
Posts on marketing
12 Proven B2B Marketing Strategies for Mid-market Growth (2026)
Discover 12 effective B2B marketing strategies tailored for mid-market businesses—covering ABM, content, social selling, agile marketing, and more.
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
Top B2B Marketing Challenges and How to Solve Them in 2026
Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.
SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage
Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Effective C-Suite Marketing Tactics: From Strategy to Execution
Discover proven C-suite marketing strategies that drive results. Learn how to engage decision-makers, optimise messaging, and boost ROI.
Customer Adoption: The Process, Benefits and Key Metrics
Read this blog to master customer adoption! You’ll learn the process, realise its benefits, and define the crucial metrics for measuring success.
Email Deliverability: Tips, Tools & Checklist for Improvement
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.