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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on marketing

Customer Adoption: The Process, Benefits and Key Metrics
Read this blog to master customer adoption! You’ll learn the process, realise its benefits, and define the crucial metrics for measuring success.
Email Deliverability: Tips, Tools & Checklist for Improvement
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
Trigger Marketing: Types, Examples and Strategies for 2026
How can you use trigger marketing effectively to drive more leads and keep customers engaged throughout the buyer journey? Read this guide to find out!
How to Generate Leads from Facebook: 9 Proven Strategies
Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!
Date-a-vendor Allbound Playbook: From First Glance to Full Funnel
Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.
Date-a-vendor Inbound Playbook: From Hand-Raisers to Happy Ever After
Inbound leads don’t always mean buying intent. This playbook shows you how to turn hand-raisers into high-quality pipeline.
Evaluation Playbook: How To Choose An EMEA B2B Data Provider
Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.
Evaluation Playbook: Evaluating Data Vendors for Quality & Coverage
This evaluation playbook helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
What is Email Deliverability? Plus 8 Ways to Improve It
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
 

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