Cognism | Blog | Connect

Sales

5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

Featured this month

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

Cold Calling

Direct Dials: How to Find Direct Phone Numbers for Sales?

Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]

Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.

What Are Sales Channels and Which Ones Should You Use?

Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.

View all Cold Calling

Sales

26 Best Sales Tools & Software Used by B2B Sales Leaders

Looking for the best B2B sales tools? This comprehensive list highlights 26 essential software solutions to enhance your sales process.

Sales Admin: the Unsung Hero of Closing Deals

Sales admin isn’t the coolest part of sales, but it’s undoubtedly the unsung hero of closing deals. Keep reading for tips from Cognism’s sales superstars!

The 9 Soft Skills Every Salesperson Needs

Soft sales skills are pivotal in establishing trust, nurturing relationships and sealing deals. This blog explores the 9 most vital soft skills for reps.

View all Sales

Demand Generation

Demand Generation Software: 19 Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

View all Demand Generation

Lead Generation

The Mega List of 31 Best B2B Lead Generation Tools & Software

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

How to Prioritise Sales Leads: 6 Top Tips

In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.

View all Lead Generation

Zero Click SEO: What It Is and Why It Matters in 2025

Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.

The Only Data Quality Checklist You Need for B2B Success

Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.

LinkedIn Marketing: Comprehensive Guide for 2025

Discover everything you need to know about LinkedIn marketing in this tactical guide! Click for insights on how it works, strategies and best practices.

What is Saas Marketing? How to Do It Right in 2025

What is SaaS marketing? Learn the definition, ten of the best strategies, and the key metrics you need to track for B2B success this year. Click to read!

What is Customer Engagement? Definition, Benefits, Tactics

Learn what customer engagement is, explore its key benefits, and discover examples that showcase its impact. Click to read Cognism's detailed guide.

What is a Go to Market Strategy? Guide for Enterprises

This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.

Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'

Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.

MQL vs SQL: What They Mean and Why They Matter

Confused about MQL vs SQL? Discover their differences, importance, and how they impact your sales funnel in this insightful guide.

B2B Lead Nurturing Tips for Sales-Ready Leads

Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!