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Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

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How AI Automation Can Supercharge Your Data Strategy

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DaaS: From System of Record to System of Context

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Cold Calling

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

Sales Process: Close More Deals in 8 Easy Steps!

Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!

17 Best Cold Calling Opening Lines to Win in B2B Sales

B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!

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Sales

Sales Outreach Tools: 26 Must‑Haves to Boost Your Pipeline

Want to enhance your sales? This guide lists 26 must-have sales outreach tools that can boost your pipeline and drive better results. Check it out now!

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

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Account Based Marketing Software: Top 16 Compared (2025)

Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.

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Demand Generation

Lead Generation vs Demand Generation: A Side-by-Side Comparison

Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

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Lead Generation

Outbound Lead Generation: 7 Key Sales Strategies

What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

How Much Does Lead Generation Cost? [+How to Optimise It]

Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

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Top B2B Marketing Challenges and How to Solve Them in 2025

Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.

How to Create a Target Account List

Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

What is Content Marketing? Strategy, Stages & Tips for 2025

Click to read this step-by-step content marketing guide! Inside, you’ll find an effective strategy and tips to engage and grow your B2B audience.

13 Lead Generation Strategies & Tactics That Work

Uncover proven lead generation strategies that work. Implement these 13 tactics to enhance your marketing efforts and fill your pipeline with leads.

Customer Adoption: The Process, Benefits and Key Metrics

Read this blog to master customer adoption! You’ll learn the process, realise its benefits, and define the crucial metrics for measuring success.

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.