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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on marketing

Webinar Lead Generation: Fix Low-Intent Leads for Good
Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.
How to Create a Target Account List
Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!
What is Total Addressable Market (TAM)? + How to Calculate It
Learn what total addressable market (TAM) is, how to calculate it using top-down, bottom-up & value theory methods, & why it matters for B2B teams.
The Ultimate Account-Based Marketing (ABM) Tech Stack for 2026
Discover the best ABM tech stack. See why Cognism leads the way, followed by 6sense, Demandbase & more.
10 B2B Marketing KPIs & Metrics to Measure and Improve
The key to more revenue lies in your B2B marketing metrics. Click to see the 10 most important marketing metrics and KPIs that your CEO really cares about.
10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.
Contact Management Tools: 22 Best Solutions for 2026
Stay ahead this year with these leading contact management tools. Explore features, benefits, and pricing to choose the right one for your business.
ABM Landing Pages: Steps to Create With AI Company Research
Discover how ABM landing pages drive engagement and pipeline from your target accounts, and see how Cognism’s data helps you build them effectively.
Sales Funnel Leakage: How to Prevent and Fix It
Is a leaky sales funnel draining your profits? This guide will teach you how to spot, prevent, and fix leaks to keep your conversions flowing smoothly.
 

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