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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

B2B Data

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How to Find Business Decision Makers for B2B Sales
Find business decision makers for B2B sales with accurate data, buying signals and practical steps to identify the right stakeholders.
Cognism blog resource card for the tag b2b data
B2B Data Integration: Best Tools and Guide
Learn what B2B data integration is, how it works and why accurate, compliant GTM data matters for CRM quality and revenue growth.
Cognism blog resource card for the tag GTM expansion
Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail
Your GTM stack looks modern, but if the data doesn't flow, it doesn't work. Here's why composable architecture changes that.

AI & Automation

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AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
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The Future Of AI And The Role Of Data In Marketing In 2026
Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.
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The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.

Lead Generation

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Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!
Cognism blog resource card for the tag b2b data
How to Get More Clients as a Financial Advisor
Looking for new business clients in the finance space? Discover the best use cases for fintech data providers as well as the best tools to test.
Cognism blog resource card for the tag lead generation
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.

Enrichment

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13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
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Audience Data Enrichment: Keep B2B Data Campaign-Ready
For ops teams, audience data enrichment should be a core part of the go-to-market engine. But it’s also one of the most misunderstood; here’s our guide.
Cognism blog resource card for the tag enrichment
Data Cleansing Tools: 5 Top Options For RevOps Teams [2026]
Quarterly bulk cleanse not cutting it? Here are our top five picks for the best data cleansing tools for RevOps on the market right now.

Posts on marketing

The Ultimate Account-Based Marketing (ABM) Tech Stack for 2026
Discover the best ABM tech stack. See why Cognism leads the way, followed by 6sense, Demandbase & more.
10 B2B Marketing KPIs & Metrics to Measure and Improve
The key to more revenue lies in your B2B marketing metrics. Click to see the 10 most important marketing metrics and KPIs that your CEO really cares about.
10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.
Contact Management Tools: 20 Best Solutions for 2026
Stay ahead this year with these 20 leading contact management tools. Explore features, benefits, and pricing to choose the right one for your business.
ABM Landing Pages: Steps to Create With AI Company Research
Discover how ABM landing pages drive engagement and pipeline from your target accounts, and see how Cognism’s data helps you build them effectively.
Sales Funnel Leakage: How to Prevent and Fix It
Is a leaky sales funnel draining your profits? This guide will teach you how to spot, prevent, and fix leaks to keep your conversions flowing smoothly.
12 Proven B2B Marketing Strategies for Mid-market Growth (2026)
Discover 12 effective B2B marketing strategies tailored for mid-market businesses—covering ABM, content, social selling, agile marketing, and more.
Navigating European Market Entry: Strategies for Expansion
Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.
Top B2B Marketing Challenges and How to Solve Them in 2026
Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.

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