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B2B Data

Successful Global Expansion: Key Tactics for Entering New Markets

Build a winning global expansion strategy using international B2B data. Click to learn how to overcome challenges & fuel international business expansion.

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Demand Generation

Implementing a Demand Generation-led Paid Strategy

Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Cold Calling

Direct Dials: How to Find Direct Phone Numbers for Sales?

Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.

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10 of the Best Voicemail Scripts for Cold Calling in 2025

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

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Sales

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]

Looking to integrate AI into your sales process? Read this guide on how to use AI in sales & start implementing workflows that transform the way you sell.

13 Best AI Sales Agents for 2025

Discover the best AI sales agents for improving customer experiences, boosting efficiency, and driving success. Compare features, benefits, and pricing.

What is a Sales Quota and How Do You Set It?

Sales quotas are key to tracking and improving sales performance. In this guide, find out what a sales quota is and master the process of setting one.

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Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

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Dark Social Explained: The Hidden Layer of Internet Sharing

What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!

Date-a-vendor Allbound Playbook: From First Glance to Full Funnel

Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.

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Lead Generation

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How to Generate Leads from Facebook: 9 Proven Strategies

Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!

What Is Lead Scoring? Definition, Models, Best Practices

Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.

Mastering LinkedIn Advertising: Tips and Strategies for 2025

Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.

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What is Email Deliverability? Plus 8 Ways to Improve It

Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.

Date-a-vendor Evaluation Playbook #2: 'We Need Better Data Quality!'

Find your perfect data match! Playbook 2 of the Date-a-Vendor series helps teams evaluate B2B data providers when quality matters most.

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

Looking for a data provider with scale? This playbook helps teams evaluate vendors based on volume, without sacrificing quality.

The +1 Every Salesperson Needs: Q1 '25 at Cognism

We started the year with a huge launch: Sales Companion. Learn how intelligent insights and quality data create the perfect +1 in our Q1 '25 recap.

Account Based Marketing Software: Top 16 Compared (2025)

Discover the best account based marketing software. Click to see how the best of the best compare and which to use for outstanding ABM success.

The Best B2B Email List Providers for 2025

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

How to Create an Ideal Customer Profile (ICP) With Template

What is a B2B marketing funnel? How do you create one and how can you use it to generate more leads? Discover everything you need to know in this guide!

7 Best Tools to Enrich Salesforce Data

Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.

10 Best Ways to Use Intent Data in Your ABM Campaigns

Transform your ABM campaigns with intent data. Our guide contains 10 proven strategies to enhance your targeting and drive engagement like never before.