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Sales

5 Effective Sales Coaching Tips

Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!

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Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

Cold Calling

Direct Dials: How to Find Direct Phone Numbers for Sales?

Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.

The SMB Guide to Cold Calling [+3 Data-Backed Strategies]

Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.

What Are Sales Channels and Which Ones Should You Use?

Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.

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Sales

Sales Admin: the Unsung Hero of Closing Deals

Sales admin isn’t the coolest part of sales, but it’s undoubtedly the unsung hero of closing deals. Keep reading for tips from Cognism’s sales superstars!

The 9 Soft Skills Every Salesperson Needs

Soft sales skills are pivotal in establishing trust, nurturing relationships and sealing deals. This blog explores the 9 most vital soft skills for reps.

9 Email Sequence Examples From B2B Sales Experts

Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!

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Demand Generation

Demand Generation Software: 19 Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

Gated Vs Ungated Content: the Great Marketing Debate

What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

The Mega List of 31 Best B2B Lead Generation Tools & Software

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

How to Prioritise Sales Leads: 6 Top Tips

In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.

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Webinar Lead Generation: Fix Low-Intent Leads for Good

Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.

How to Create a Target Account List

Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!

Data Decay & Degradation: The True Impact on Your Business

Discover how data decay impacts your business and learn proven strategies to combat it. Stop losing revenue and keep your database fresh and accurate.

What Is Data Quality? Common Issues, Strategies & Best Tools

What is data quality, and how can B2B teams improve it? Read on to learn the best data quality strategies, common issues, and best tools.

13 Common Data Quality Issues And How To Solve Them

Struggling with data quality issues? This article explores the top 10 challenges and offers solutions to ensure your data is reliable and actionable.

10 Tips for Successful CRM Data Management

Struggling to manage CRM data effectively? Our blog offers 10 actionable tips to enhance your data organisation and improve your customer interactions.

10 Reasons Why CRM is the Key to Unlocking Business Growth

Workbooks CEO and CRM expert John Cheney gave us his 10 reasons why CRM is the key to unlocking growth in B2B. Click to read his insights.

The Ultimate Guide to Contact Data Cleansing & CRM Cleaning

Ensure your database is reliable with our guide to contact data cleansing and CRM cleaning. Here are the techniques and tools for up-to-date information.

What is Account Based Marketing (ABM)? 2025 Strategic Guide

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!