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Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 RevOps hub SDR Zone
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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
View all Cold Calling

Sales

Data A Vendor
Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'
Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
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CRM Enrichment & Enhancement: The 5 Best Ways to Manage it
Is your sales team drowning in admin? Here are the best ways to enrich your CRM and further enhance your prospecting activities with data.
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What is Email Deliverability? Plus 8 Ways to Improve It
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Data A Vendor
Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'
Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects
Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects
Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.
Data A Vendor
Date-a-vendor Modelling Playbook: Matching Data With Your SDR Team
Turn outbound chaos into chemistry. Learn how RevOps can help SDRs find the right leads with data-driven matchmaking and smart modelling.
View all Demand Generation

Lead Generation

How to Generate Leads on LinkedIn
LinkedIn Lead Generation: Advanced Strategies for 2025
How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!
How to Build a B2B Sales Lead List
How to Build a B2B Sales Lead List
Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.
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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on marketing
AI for B2B Lead Generation: The Ultimate Guide
Discover how AI transforms B2B lead generation in our ultimate guide. Learn strategies and tools to harness the power of AI for your business success!
The Ultimate Guide to Contact Data Cleansing
Ensure your database is reliable with our guide to contact data cleansing. Discover the techniques and tools needed for accurate, up-to-date information.
The 16 Best AI Marketing Tools Every B2B Team Must Use
What are the best AI marketing tools for B2B teams? See our top picks, including use cases, key features, pricing and more.
The Ultimate B2B Marketing Tech Stack Used by Cognism
Alice de Courcy, Cognism CMO, has curated a list of the very best martech tools available right now. Click to see the ultimate B2B marketing tech stack.
Email Leads: 5 Ways to Get Them for B2B Business
Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.
20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
B2B Data Providers in Germany: Company and Contact Lists
Cognism is the leading B2B data provider in Germany. It offers GDPR-compliant emails and phone numbers. Compare it to other DACH vendors.
10 Ways to Generate Logistics Sales Leads [2025]
Discover the best strategies for generating logistics sales leads this year. This guide provides 10 actionable tips for boosting your sales pipeline.
Lead Generation Data: Where to Get It From?
Get the best contact and intent lead generation data to identify hot leads and contact them by phone and email.

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