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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

B2B direct dials resource card
Direct Dials: How to Find Direct Phone Numbers for Sales?
Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.
The SMB Cold Calling Guide
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Sales Channels
What Are Sales Channels and Which Ones Should You Use?
Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.
View all Cold Calling

Sales

Best AI Sales Agents
16 Best AI Sales Agents for Outreach & Driving Revenue in 2025
Discover the best AI sales agents for improving customer experiences, boosting efficiency, and driving success. Compare features, benefits, and pricing.
Top 25 Sales Enablement Tools
26 Best Sales Enablement Tools for Revenue Teams in 2025
Discover 26 top-rated sales enablement platforms. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.
LinkedIn Prospecting: Top Tips for Effective Outreach
LinkedIn Sales Prospecting For Outbound - 11 Step Guide
Follow the 11-step process for sales prospecting on LinkedIn to get replies and book meetings. You can also access expert tips and resources.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Demand generation tools recommended by pros-02
Demand Generation Software: 19 Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
Gated Vs Ungated Content: the Great Marketing Debate
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
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Lead Generation

B2B Lead Generation Tools
The Mega List of 31 Best B2B Lead Generation Tools & Software
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Lead prioritisation
How to Prioritise Sales Leads: 6 Top Tips
In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!
What is a Marketing Development Representative (MDR)?
What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
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We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on b2b-data
The Only Data Quality Checklist You Need for B2B Success
Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.
What is Firmographic Data? Ultimate Guide for Managers
Want to understand firmographic data? Our comprehensive guide for managers reveals what it is and how it can benefit your business strategies.
9 Best Pipedrive Integrations to Boost Sales Performance
Explore the top integrations for Pipedrive, from lead generation to email automation. Here are the nine top tools.
9 Best Salesloft Integrations to Streamline Sales
Discover the top Salesloft integrations to improve outreach, automate workflows, and boost productivity across your sales team.
How to Improve Data Quality: 7 Actionable Steps for 2025
Bad data hurts performance. Discover 7 actionable steps to improve data quality, from validation and governance to automation and enrichment tools.
GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore
Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.
DaaS: Data-driven Growth With Intent and Contextual Data
Explore data-driven growth: How DaaS combines intent and contextual data, helping GTM teams expand into EU markets faster and with full compliance.
Target Market Analysis: Strategies to Reach New Customers
Learn how DaaS powers accurate target market analysis, helping GTM teams enter international markets with focus, compliance, and confidence.

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