The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on b2b-data
How to Run a CRM Data Cleanup Job Without Breaking Your CRM
Need cleaner CRM data? Follow these CRM data cleanup steps to remove duplicates, fix errors, enrich records and maintain data quality.
Real time customer data for revenue growth
Learn how real time customer data helps sales and marketing teams identify buying signals and act faster. Explore use cases, benefits and examples.
Bad CRM data: how to fix it
Bad CRM data quietly costs revenue teams pipeline and productivity. Learn how to identify issues, improve data quality and build a trusted CRM database.
14 ZoomInfo alternatives reviewed: 2026
Comparing alternatives to ZoomInfo? See how 14 providers stack up on data, pricing and European coverage before you switch.
10 Best Bullhorn Integrations For Recruiters in 2026
Discover the top Bullhorn integrations to streamline recruiting, automate admin, and improve candidate engagement. Here are the best tools.
Bidstream Intent Data: Why You Should Use Co-Op Data Instead
Learn what bidstream intent data is and how it works. Discover alternative approaches that may deliver better results.
Data Hygiene: Checklist & Best Practices For a Clean CRM
Tired of dirty data wrecking your pipeline? Here's the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips.
Data quality: what it means for B2B GTM teams
Learn what data quality means, why it matters for GTM teams and how to improve CRM, contact data, forecasting and AI performance.
Reach the right people, faster
Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.
