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Marketing

The Future Of AI And The Role Of Data In Marketing In 2026

Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.

Featured this month

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Sales

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Marketing

12 B2B Marketing Trends and Predictions for 2026

Sales

5 Steps to a Winning Outbound Strategy in 2026

Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Cold Calling

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The Truth About Where AI Will And Won’t Replace Sales Reps

Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.

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The Best Cold Calling Strategy to Live By in 2026

Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.

The Top 5 Ways to Book More Qualified Meetings From Cold Calls

Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

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Sales

What Is A Go-To-Market (GTM) Engineer? Role + Business Impact

GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.

What is a Go to Market Strategy? Guide for Enterprises

This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.

The 13 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.

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Demand Generation

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How SMBs Can Run Enterprise-Level ABM on a Lean Budget

ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

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Lead Generation

What Is Lead Generation? Top Strategies for Scaling Teams

A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.

Lead Generation Companies & Services [+How to Choose]

23 Lead Generation Companies 2026 [Tools & Agencies]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

19 Best Places To Buy Business Leads: Saas Tools & Websites

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

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ZoomInfo’s European Data: What GTM Teams Need to Know in 2026

Discover how ZoomInfo’s European data stacks up on coverage, compliance, and accuracy. Learn what GTM teams should prioritise before expanding into Europe.

Lusha Pricing Review (2026): What It Really Costs

Lusha pricing depends on credit usage, the platform’s features and capabilities and the number of licenses. Learn all about Lusha's costs and credits.

14 Best Clay Alternatives for B2B Data Enrichment (2026)

Looking for the best Clay alternatives? Compare leading alternatives and find the right data enrichment platform to scale your go-to-market strategy.

How Much Does ZoomInfo Cost?

Wondering how much ZoomInfo costs in 2026? This guide breaks down typical pricing, plan tiers, and hidden fees. Click to learn what influences cost.

I Compared 14 ZoomInfo Competitors: Here’s What I Found (2026)

ZoomInfo competitors, how do you choose which one is best for your business? Click for a comparison of the best alternatives, including pricing and more.

The Best Apollo.io Alternatives I’ve Tested So Far (2026)

Looking for Apollo.io competitors? We’re comparing Apollo alternatives, their data, features, and pricing, so you can find a tool that suits your needs.

I Tried 10 Lusha Alternatives: Here’s What I’d Recommend in 2026

Looking for a Lusha alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!

Contact Data API: What It Is, How It Works & Getting Started

Learn more about how to access verified B2B contacts with Cognism’s contact data API. Enrich CRM, power prospecting, and stay GDPR-compliant.

11 Reasons Why CRM is the Key to Unlocking Business Growth

Workbooks CEO and CRM expert John Cheney gave us his 11 reasons why CRM is the key to unlocking growth in B2B. Click to read his insights.