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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Will sales be replaced by AI? Resource card blog graphic
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
Cold calling strategy resource card image
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
Book more qualified meetings cold calling resource image
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.

Sales

Lead Generation Companies & Services [+How to Choose]
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
C-level Executives Email List Providers
9 C-level Executives Email List Providers [2026]
Looking to build C-level executives' email lists in the US, Europe and APAC? Here are the best providers for finding top professionals' email addresses.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

Resource card graphic for SBM account based marketing blog
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
CRO tests
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
Marketing Mistakes
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

Lead Generation

Lead Generation Companies & Services [+How to Choose]
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
Best B2B Data Enrichment Tools
13 B2B Contact Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Posts on b2b-data

DaaS: Data-driven Growth With Intent and Contextual Data
Explore data-driven growth: How DaaS combines intent and contextual data, helping GTM teams expand into EU markets faster and with full compliance.
Target Market Analysis: Strategies to Reach New Customers
Learn how DaaS powers accurate target market analysis, helping GTM teams enter international markets with focus, compliance, and confidence.
Waterfall Data Enrichment: Pros & Cons [2026]
What is waterfall enrichment & is it a benefit for your business? Click to read the pros, cons & how Cognism’s approach sets it apart from other B2B tools.
7 Steps to Turn Raw Data Into Actionable Insights [+ Examples]
Want to unlock the value of your data? Learn how to transform raw datasets into strategic, actionable insights with the right tools and frameworks in 2025.
Data Decay & Degradation: The True Impact on Your Business
Discover how data decay impacts your business and learn proven strategies to combat it. Stop losing revenue and keep your database fresh and accurate.
What Is Contact Data Quality? Common Issues, Strategies & Tools
What is contact data quality, and how can B2B teams improve it? Read on to learn the best data quality strategies, common issues, and best tools.
13 Common Data Quality Issues And How To Solve Them
Struggling with data quality issues? This article explores the top 10 challenges and offers solutions to ensure your data is reliable and actionable.
What is Lead Enrichment? Everything to Know in 2026
Lead enrichment can help your sales team increase conversions! Click to discover what it is, how it works & how to use it to enhance the sales process.
10 Tips for Successful CRM Data Management
Struggling to manage CRM data effectively? Our blog offers 10 actionable tips to enhance your data organisation and improve your customer interactions.

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