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The Cognism Blog

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Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on sales

Date-a-vendor Modelling Playbook: Inbound & Outbound, an Allbound Love Story
Blend inbound charm with outbound precision. Learn how to build an allbound model that unifies data, drives engagement, and scales pipeline.
Evaluation Playbook: Evaluating Data Vendors for Quality & Coverage
This evaluation playbook helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects
Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.
What is Email Deliverability? Plus 8 Ways to Improve It
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
10 Best Salesforce Integrations for Sales Teams in 2026
Looking to boost your sales performance with Salesforce? Discover the top 10 Salesforce integrations for sales teams in 2025.
Evaluation Playbook: How To Evaluate Data Vendors For Quality
This playbook takes you step-by-step through how to evaluate data providers when looking for the best data quality.
9 Marketing Directors’ Email List Providers & Databases
Looking for marketing managers and directors' email lists in the US, Europe and APAC? See the best providers to find marketing executives' email addresses.
How to Research a Company for Sales: 9 Top Tips
Enhance your sales strategy by researching companies like a pro. Discover 9 expert tips that will help you understand any target business better.
Evaluation Playbook: How To Choose A Data Provider For Volume
Looking for a data provider with scale? This playbook helps teams evaluate vendors based on volume, without sacrificing quality.
 

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