Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
Sales
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
Demand Generation
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
Lead Generation
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Posts on sales
Intent Data: What It Is, How It’s Collected, and 7 Ways to Use It
What is intent data and how does it benefit B2B sales and marketing? Click to uncover everything to know about customer intent plus strategies to use it.
5 Effective Sales Coaching Tips
Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Generative AI for Sales: Ultimate Guide for Managers
How is generative AI transforming sales? This ultimate guide for managers explores AI tools and techniques to boost sales team performance.
17 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 17 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
What Are Sales Channels and Which Ones Should You Use?
Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.
12 of the Best Sales Tactics to Close More Deals in 2026
Click to discover the top sales tactics to improve your customer relationships, close more B2B deals, and exceed your revenue targets!