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The Cognism Blog

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Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on sales

9 Habits of Highly Successful Sales Representatives
Want to excel in B2B sales? Explore these nine habits that the most successful sales representatives incorporate into their daily routines.
The Only Cold Calling Script You Need for SaaS Sales
57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.
Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns
Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.
Evaluation playbook: how to choose an EMEA B2B data provider
Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.
Evaluation Playbook: Evaluating Data Vendors for Quality & Coverage
This evaluation playbook helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects
Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.
What is Email Deliverability? Plus 8 Ways to Improve It
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
10 Best Salesforce Integrations for Sales Teams in 2026
Looking to boost your sales performance with Salesforce? Discover the top 10 Salesforce integrations for sales teams in 2025.
Evaluation Playbook: How To Evaluate Data Vendors For Quality
This playbook takes you step-by-step through how to evaluate data providers when looking for the best data quality.
 

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