Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
B2B Data
How to Find Business Decision Makers for B2B Sales
Find business decision makers for B2B sales with accurate data, buying signals and practical steps to identify the right stakeholders.
AI & Automation
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
Lead Generation
Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!
Enrichment
13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Posts on sales
B2B Sales KPIs: The Ultimate Checklist for Modern Sales Leaders
If you’re working in a scaling B2B sales team, you’ll need to track KPIs (Key Performance Indicators). See our list of the top B2B sales KPIs.
7 Essential Tips for Scaling Sales - Fast
Scale your sales and take your business to the next level with these 7 powerful tips. Explore strategies that drive fast and efficient sales growth.
How to Use ChatGPT for Sales: Implementation and Prompts
How can you use ChatGPT for sales? How does it improve processes and help you exceed goals? This blog features implementation tips and winning prompts.
SDR Manager: A Week in the Life
Step into a week in the life of an SDR Manager. Click to read how Cognism’s sales leaders manage their team and time in this informative article.
Sales Pipeline Management: 10 Ways to Manage Your Pipeline
Streamline sales with Cognism's guide to effective pipeline management. Learn 10 strategies proven to maximise efficiency and close more deals.
Email Deliverability: Tips, Tools & Checklist for Improvement
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
What is Predictable Revenue? Guide for Sales Managers
Learn about predictable revenue and its impact on your sales process. This guide offers insights to help sales managers achieve consistent success.
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Posts on sales
B2B Sales KPIs: The Ultimate Checklist for Modern Sales Leaders
If you’re working in a scaling B2B sales team, you’ll need to track KPIs (Key Performance Indicators). See our list of the top B2B sales KPIs.
7 Essential Tips for Scaling Sales - Fast
Scale your sales and take your business to the next level with these 7 powerful tips. Explore strategies that drive fast and efficient sales growth.
How to Use ChatGPT for Sales: Implementation and Prompts
How can you use ChatGPT for sales? How does it improve processes and help you exceed goals? This blog features implementation tips and winning prompts.
SDR Manager: A Week in the Life
Step into a week in the life of an SDR Manager. Click to read how Cognism’s sales leaders manage their team and time in this informative article.
Sales Pipeline Management: 10 Ways to Manage Your Pipeline
Streamline sales with Cognism's guide to effective pipeline management. Learn 10 strategies proven to maximise efficiency and close more deals.
Email Deliverability: Tips, Tools & Checklist for Improvement
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
What is Predictable Revenue? Guide for Sales Managers
Learn about predictable revenue and its impact on your sales process. This guide offers insights to help sales managers achieve consistent success.
How to Generate Leads from Facebook: 9 Proven Strategies
Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!
Sales
Demand Generation
Outbound
Marketing
Revenue Operations
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Email Marketing
Email
Thought Leadership
Date-a-vendor Allbound Playbook: From First Glance to Full Funnel
Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.