10 Best Salesforce Integrations for Sales Teams in 2025

Salesforce is a high-powered sales tool and CRM. While it has extensive native and add-on features, it can’t quite do everything. That’s where Salesforce integrations come into play. 

Salesforce currently has thousands of integrations available with different third-party platforms. This is an enormous advantage, but it can also make it difficult to know which integration type is best for your team.

If you want to expand your tech stack or find new ways to improve sales reps’ productivity with Salesforce, we have good news! We’ve researched, ranked, and reviewed the top 10 Salesforce integrations that are improving business processes so that you can make an informed decision.

The top 10 Salesforce integrations for sales reps 

These top 10 Salesforce integrations will help your sales reps streamline their workflows, boost productivity, and close more deals. 

1. Cognism

Cognism is a premium sales intelligence platform that provides verified B2B contact data, including emails and phone numbers for potential leads. You can use it to build targeted lead lists and enrich your CRM data. All data— including contact and buyer intent data— complies with GDPR and CCPA regulations, making Cognism suitable for prospecting in Europe and the US. 

How does it integrate with Salesforce?

Cognism offers a two-way integration with Salesforce, allowing users to export contacts in bulk from the Cognism Web App into Salesforce and import Salesforce data to Cognism to access specific search filters. Because the integration is native, it comes with prebuilt connectors, making it super easy to set up.

The platform also offers powerful CRM enrichment features, allowing you to sync accurate and up-to-date data from Cognism to Salesforce automatically. 

Thanks to seamlessly integrating into your workflows, Cognism speeds up prospecting and increases your team’s efficiency. 

Book a demo to learn more about Cognism Salesforce integration 👇

Key benefits

• Access to a comprehensive global database of accurate B2B contacts with verified email addresses and phone numbers.
• GDPR and CCPA compliance, helping your team avoid regulatory issues.
• Intent data to identify which prospects are actively researching solutions like yours.
• Seamless data transfer to and from Salesforce, eliminating manual data entry. 
• Prioritised, ready-to-buy recommendations to help your sales team identify high-intent leads.
• AI-powered recommendations and personalisation. 

User reviews 

Users love Cognism because the Salesforce integration helps them to save hours of manual work. They enjoy using the Cognism LinkedIn Chrome Extension alongside this integration to prospect on the fly.

Here’s what Sales Impact Academy had to say about Cognism's Salesforce integration:

“The integrations between Salesforce, Outreach and Cognism are flawless. The ability to find a prospect, click the contact, redeem the contact details and export the information straight into Salesforce, ready for Outreach, is revolutionary for an SDR. They’re no longer spending time laboriously exporting contacts into the CRM.” 

Alternatives

Other sales prospecting tools integrating with Salesforce include Kaspr, ZoomInfo, and LeadIQ.

2. Kaspr

Kaspr is a B2B data platform that provides instant access to accurate contact information, including email addresses and phone numbers. The LinkedIn Chrome Extension can access contact data while browsing anywhere on LinkedIn, including LinkedIn Sales Navigator, and it has strong data enrichment functionality. 

While Cognism is well-suited for large sales teams and enterprise companies, Kaspr may be a good solution for smaller teams, growing businesses, and individual SDRs or founders. 

How does it integrate with Salesforce?

Kaspr has a direct integration with Salesforce for enriching data to help sales teams maintain accurate and up-to-date contact information. It’s invaluable for data syncing new lead lists to your CRM and for CRM enrichment. 

Key benefits

• Extract contact details in real-time while browsing LinkedIn. 
• Verify and validate contact information before it enters your CRM. 
• Automate data enrichment through customisable workflows. 
• Strong performance in European markets with extensive B2B database coverage. 
• GDPR- and CCPA-aligned data. 

User reviews

The ease of integrations with tools like LinkedIn and CRM systems is one of the things people like most about Kaspr. They say this simplifies the access and use of the data within the platform.

Alternatives

Apollo, RocketReach, and Lusha offer similar functionality with Salesforce integration capabilities. Cognism is the best alternative for large sales teams or enterprise companies. 

See the differences between Kaspr and Cognism.

3. Slack

Slack is a messaging and collaboration platform that brings team communication together in one place. It organises conversations into channels, allows direct messaging, and integrates with numerous business tools, including Salesforce. 

How does it integrate with Salesforce?

Slack seamlessly integrates with Salesforce Customer 360, allowing teams to bring conversations, automation, and AI together for strong collaboration. The integration enables users to access Salesforce records directly within Slack, receive notifications about important updates, and share CRM information in channels.

Key benefits

• Access and share Salesforce records directly within Slack channels without switching platforms.
• Receive real-time notifications for important CRM updates like new leads generated or closed deals. 
• Collaborate with team members around specific deals or customers.
• Create automated workflows between Slack and Salesforce.
• Reduce context switching and keep all sales communications in one place.

User reviews

Users appreciate how easy it is to integrate Slack with Salesforce and other platforms like Google Calendar for improved collaboration. Multiple user reviews also cite exceptional ease of use overall for the platform.

Alternatives

Microsoft Teams and Salesforce’s own Chatter offer similar functionality for team communication with Salesforce integration.

4. Salesloft

Salesloft is a sales engagement platform that helps teams manage their sales processes from prospecting to closing deals. It provides tools for communication cadences, call tracking, and pipeline management.

How does it integrate with Salesforce?

With Salesloft and Salesforce integrated, teams can keep their Salesloft data updated within their CRM, saving them from updating all data manually while maintaining accuracy. The integration automatically records calls and emails sent within Salesloft’s platform in Salesforce’s CRM. Together, they’re powerful Salesforce tools for B2B sales. 

Key benefits

• Create and execute multi-channel outreach sequences across email, phone calls, and social media. 
• Track all sales activities in one platform and sync them with Salesforce.
• Automate follow-ups and task creation based on prospect engagement.
• Gain visibility into prospect engagement metrics like email opens and responses.
• Streamline sales workflows with easy-to-use templates and cadences.

User reviews

Users appreciate that Salesloft can help them stay engaged with their prospects, and that any updates in Salesloft will be automatically synced into Salesforce for a single source of truth.

Alternatives

Outreach, HubSpot Sales Hub, and Groove offer similar functionality with Salesforce integration capabilities.

5. Chili Piper

Chili Piper is a meeting scheduling and routing software that helps teams book and manage meetings more efficiently. It eliminates the back-and-forth of scheduling, ensuring leads are assigned to the right sales reps.

How does it integrate with Salesforce?

Chili Piper integrates natively with Salesforce, allowing users to schedule meetings directly from within the CRM. The integration enables automated lead routing based on Salesforce data, ensuring leads go to the right sales reps based on criteria like territory or product interest. 

Key benefits

• Instant meeting booking without the typical email back-and-forth.
• Intelligent lead routing based on Salesforce data.
• Automated calendar coordination with customers and internal teams.
• Reduction in lead response time, increasing conversion rates.
• Comprehensive meeting analytics to improve sales performance.

User reviews

Chili Piper users frequently mentioned the platform's convenience, noting that the ease of use with Google and Salesforce integrations was exceptional and that it facilitated better meeting scheduling across different time zones.

Alternatives

Calendly, HubSpot Meetings, and Appoint.ly offer scheduling functionality similar to Salesforce integration.

6. HubSpot

HubSpot is a comprehensive marketing, sales, and service platform that helps businesses attract, engage, and delight customers. Its marketing hub is particularly strong for lead generation and nurturing.

How does it integrate with Salesforce?

HubSpot’s Salesforce integration allows for data syncing between the two platforms. Marketing activities from HubSpot are recorded in Salesforce, and customer data from Salesforce can be used to personalise HubSpot marketing campaigns.

Key benefits

• Seamless handoff of marketing-qualified leads to sales.
• Complete visibility of marketing engagement within Salesforce.
• Ability to use Salesforce data to segment and personalise marketing campaigns.
• Unified reporting across marketing and sales activities.
• Automated lead scoring and routing based on combined data.

User reviews

HubSpot users love the platform’s drag-and-drop editor and customisable workflows that ultimately create powerful marketing automation functionality. They note that it’s easy to use, even for users who don’t have a lot of technical skills, and that syncing across platforms with different integrations like Salesforce’s can help them create more well-rounded marketing and sales campaigns.

Alternatives

Marketo, Pardot (Salesforce’s own marketing automation platform), and ActiveCampaign offer similar marketing functionality with Salesforce integration.

7. ZoomInfo

ZoomInfo is a B2B database and intelligence platform that provides comprehensive information on companies and contacts. It offers intent data, technographic information, and organisational charts.

How does it integrate with Salesforce?

ZoomInfo's integration allows you to see ZoomInfo data and insights right inside of Salesforce without having to click away to a different platform. Users can enrich Salesforce records, identify new prospects, and access intent data all within the CRM.

Key benefits

• Access to an extensive B2B contact database directly within Salesforce.
• Real-time data enrichment for leads and accounts.
• Intent signals to identify companies actively researching solutions like yours.
• Technographic data showing what technologies prospects are using.
• Organisational charts to identify decision-makers and buying committees.
  

User reviews

ZoomInfo’s users like that they can source contact information from different prospects across company pages or LinkedIn, and then sync it automatically into Salesforce’s CRM to reduce manual inputs.

Alternatives

Clearbit and Cognism offer similar B2B data services with Salesforce integration.

See how Cognism stacks up against ZoomInfo.

8. Juro

Juro is a contract automation platform that helps teams create, negotiate, sign, and manage contracts in one unified workspace. It streamlines the entire contract lifecycle from generation to renewal.

How does it integrate with Salesforce?

Juro’s Salesforce integration enables sales teams to generate contracts directly from opportunity data in Salesforce. Signed contracts and key metadata are automatically synced to Salesforce, keeping all contract information current.

Key benefits

• Generate contracts directly from Salesforce opportunity data.
• Track contract status and key dates within Salesforce.
• Salesforce will automatically update when contracts are signed.
• Simplify contract renewals with timely notifications.

User reviews

Users love Juro’s straightforward interface and standardised templates that allow for “if-then” logic that leverages Salesforce data to get all required approvals. Some users reported that these features can actually help ensure all the essential contract language or clauses are included thanks to this data.

Alternatives

DocuSign CLM, PandaDoc, and Conga Contracts offer similar contract automation with Salesforce integration.

9. Docusign

Docusign is an electronic signature and agreement cloud platform that enables the electronic preparation, signing, and management of agreements. It’s the industry leader in e-signature technology.

How does it integrate with Salesforce?

Docusign’s Salesforce integration allows users to send documents for signature directly from within Salesforce. Signed documents are automatically saved to the relevant records, and the signing status is tracked in real-time.

Key benefits

• Send agreements for signature directly from Salesforce records.
• Track document status in real-time within your CRM.
• Automatically update Salesforce when documents are signed.
• Use templates and merge fields to generate personalised documents.
• Maintain a complete audit trail of all agreements.

User reviews

Some users specifically loved that Docusign integrates with Salesforce for easier contract distribution and signature collection. This integration can help track the number of people who received a signature request and which parties have signed a document and store the completed contract.

Alternatives

Adobe Sign, Dropbox Sign, and SignNow offer similar e-signature capabilities with Salesforce integration.

10. Mailchimp

Mailchimp is an email marketing and automation platform that helps businesses design and send marketing emails, create targeted campaigns, and analyse performance metrics.

How does it integrate with Salesforce?

Mailchimp’s Salesforce integration syncs contacts and campaign data between the two platforms. Email campaign performance is recorded in Salesforce, and CRM data can be used to segment and personalise email campaigns.

Key benefits

• Bidirectional contact syncing between Salesforce and Mailchimp.
• Use Salesforce data to create targeted email segments.
• Track email campaign performance within Salesforce.
• Automate email campaigns based on Salesforce data changes.
• Maintain consistent customer data across marketing and sales.

User reviews

Mailchimp integrates with multiple marketing platforms, and these integrations alongside expansive features make it popular with companies of all sizes. You can track which users are engaging with your campaigns and sync the data to Salesforce, and ensure that all new users are added to relevant segments to target with Mailchimp campaigns.

Alternatives

Constant Contact, Campaign Monitor, and Brevo offer similar email marketing functionality with Salesforce integration.

Why are Salesforce integrations so valuable to sales teams? 

Good Salesforce integrations can create significant value for sales reps, offering the following distinct benefits: 

• Reduced administrative burden: Integrations automate tasks like bulk data entry and updates across systems, freeing sales reps to focus on selling rather than admin work.
• Enhanced data quality: When systems integrate seamlessly, there’s less room for human error in data entry, leading to more reliable reporting and forecasting.
• Streamlined workflows: Integrations eliminate the need to switch between multiple applications, creating smoother, more efficient workflows.
• 360-degree customer view: By connecting various tools to Salesforce, teams gain a complete picture of customer interactions across marketing, sales, and support.
• Faster sales cycles: Automating routine tasks and improved access to information accelerate the overall sales process.
• Unified experiences: Your sales tech stack can work together seamlessly, enhancing team productivity and providing valuable insights that may not be possible to achieve with disconnected systems.

How to choose the right Salesforce integration tool 

When adding to your tech stack, these considerations can help you choose the right Salesforce integrations: 

Team size

The size of your sales team will significantly impact which integrations provide the most value. Enterprise teams often need sophisticated analytics and management tools, while smaller teams may benefit more from automation of basic tasks and streamlined workflows.

Use case

Be clear about your primary challenge areas. If your team struggles with finding quality leads, prioritise prospecting tools like Cognism or ZoomInfo. For bottlenecks in contract processes, DocuSign or Juro will deliver more value. For nurturing prospects, focus on marketing automation like HubSpot or Mailchimp.

Scalability

Consider your current needs and where your business will be in 12-24 months. The right integration should grow with you, adding functionality as your sales process matures and your team expands. 

Budget

Integration costs go beyond subscription fees. Factor in implementation time, training requirements, and ongoing maintenance. Some integrations may have a higher upfront cost but deliver higher ROI thanks to better efficiency. 

Existing tech stack

You can only integrate with tools you already use. This might seem obvious, but it's a crucial consideration when planning your Salesforce ecosystem. Audit your current tools and identify which integrations would create the most seamless workflows.

Don’t forget to factor in functionality

Prioritise integrations that deliver measurable improvements in three key areas: Reducing administrative burden (freeing your team to sell), boosting sales process automation (ensuring consistent processes), and creating better pipeline visibility (supporting more accurate forecasting and coaching).

Frequently asked questions about Salesforce integration

What are Salesforce integrations?

Salesforce integrations are connections between Salesforce and other tools in your tech stack that allow both platforms to share data and functionality. This is often natively via an API or through third-party apps like Zapier. These integrations can enable automated data syncing, streamlined workflows, and enhanced capabilities beyond what either system could provide independently.

How do integrations improve sales productivity?

Integrations boost productivity by:

• Automating routine tasks: Eliminate time-consuming manual tasks like data entry or data syncing so your team can focus on identifying and nurturing leads.  
• Preventing data silos: By integrating your major platforms with Salesforce, you can prevent disjointed data to get a more complete understanding of your entire pipeline.  
• Creating efficient workflows: Cross-platform workflows can streamline tasks and boost productivity with significant time savings. 

Is Salesforce integration hard to set up?

If there are existing integrations between Salesforce and your tool of choice, they’re typically not hard to set up. You can often set up these “out-of-the-box” integrations with just a few clicks. 

However, complex or customised integrations that require API knowledge may require some work from your development team. The tools highlighted in this article offer straightforward setup processes, with clear documentation and support resources.

How do I know if a tool integrates with Salesforce?

The easiest way to determine if a tool integrates with Salesforce is to check the AppExchange, Salesforce’s official marketplace for apps and integrations. 

You can also check the tool’s website for integration information. Since Salesforce is a major platform, it’s often highlighted if integrations are available. 

For more specific integration details, look at the vendor’s documentation or contact their sales team directly. 

Build more efficiency with Salesforce integrations 

Integrating with Salesforce-friendly tools can transform your sales operation, reducing manual work and creating a more efficient, data-driven approach to selling. 

Take the time to evaluate your options based on your specific use cases, team size, and budget. And remember—the goal isn’t to have the most integrations, but rather the right ones that work together seamlessly to support your sales strategy.

Cognism’s Salesforce integration facilitates real-time CRM enrichment with accurate data. Book a demo to learn more.