10 Best HubSpot Integrations For Sales & Marketing Teams

HubSpot is a leading all-in-one CRM, CMS, and outreach platform, but its true power is unleashed when connected with complementary tools. With hundreds of available HubSpot integrations, finding the right ones for your needs can be challenging.

To help get you started, we’ve compiled a list of the best for sales and marketing teams. Whether you’re looking to enrich data, automate workflows, or improve team collaboration, these integrations will help your team drive better results.

The 10 best HubSpot integrations in 2025

These powerful integrations help sales and marketing teams maximise their HubSpot investment and create more efficient, data-driven workflows.

1. Cognism

Cognism is a premium sales intelligence platform that provides verified B2B contact data, including emails and phone numbers for potential leads. 

It offers GDPR and CCPA-compliant data, making it suitable for prospecting in Europe and North America. 

Cognism's data is continuously updated through the five layers of verification, which combine machine learning, AI, a global compliance engine, and more to ensure the highest data accuracy and freshness. Cognism also has Diamond Data®, something other providers don’t have, through which mobile phone numbers are verified over the phone.

How it integrates with HubSpot

Cognism offers a native integration with HubSpot, allowing seamless data transfer between the two platforms. Users can import HubSpot contacts into Cognism for enrichment and export enriched data back to HubSpot. 

The integration enables workflows that keep contact data fresh and accurate. Cognism's data validation layers ensure that any information flowing into your HubSpot CRM meets the highest standards of compliance and accuracy.

Key benefits 

• Access to a database spanning EMEA, NAM, & APAC.
• Automatically enrich HubSpot contacts with verified phone numbers, emails, and company information.
• Identify companies showing buying intent to prioritise outreach efforts.
• Ensure all data is GDPR and CCPA compliant, reducing legal risks.
• Enhance segmentation capabilities with advanced filtering options.
• AI-powered recommendations help create more personalised outreach and identify hot leads based on demographic and intent data.

User reviews 

User reviews note that Cognism’s high data accuracy outshines competitors, and that the HubSpot integration makes life much easier for sales reps by reducing manual data entry and data enrichment processes. 

“If you are looking for a B2B provider to power the UK, Europe and North America, Cognism's got you covered”

Read the full case study

Paul Thomas
CEO @Lead Forensics

50%

increase in team performance

Alternative integrations 

Kaspr and LeadIQ offer similar lead enrichment capabilities for HubSpot. Kaspr is a strong competitor for smaller sales teams or individual co-founders. 

2. Kaspr

Kaspr is a B2B data platform that can provide instant access to quality contact information, including professional email addresses and phone numbers. Its LinkedIn Chrome extension allows users to capture contact data while browsing LinkedIn, making it ideal for sales professionals prospecting on any of LinkedIn’s free or paid platforms. 

How it integrates with HubSpot

Kaspr’s HubSpot integration enables direct transfer of contacts found on LinkedIn straight into your HubSpot CRM. The integration features real-time data sync and automated workflows that eliminate the need for manual data entry. 

Key benefits 

• Extract contact details with one click while browsing LinkedIn profiles or using Sales Navigator.
• Facilitate list building and automated data syncing to HubSpot’s CRM. 
• Data enrichment features can keep your CRM data up-to-date and accurate. 
• High-quality, accurate contact data is available. 

User review quote

Customers found Kaspr easy to use for individuals and teams, speeding up accurate prospecting. They also said the simplicity of connections to tools like HubSpot was an asset to their sales teams.

Alternative integrations 

Hunter.io, Lusha, and Cognism offer similar quick contact data capture functionality, though Cognism is a better fit for large sales teams and mid-market to enterprise companies. 

See the differences between Kaspr and Cognism.

3. Salesforce

Salesforce is a leading customer relationship management platform that helps businesses manage customer data, marketing automation, and analytics. It’s widely used for enterprise-level sales management and customer service.

How it integrates with HubSpot

The HubSpot CRM integration tools for Salesforce create a bi-directional sync that allows data to flow freely between both platforms. This enables marketing teams to use HubSpot for campaign management while sales teams work in Salesforce, with complete visibility across both systems.

More interested in Salesforce? See a list of Salesforce integrations.

Key benefits 

• Seamless data syncing between marketing and sales platforms.
• Eliminate data silos, keeping customer information consistent across systems.
• Track the complete customer journey from marketing engagement to closed deals.
• Maintain separate systems for specialised teams while ensuring data consistency. 

User reviews

Users shared that Salesforce’s dashboard had an intuitive UI, making it much easier to monitor and nurture leads and sales opportunities. The integrations with HubSpot and other marketing tools helped track leads from generation to closed deals.

Alternative integrations 

Zoho CRM and NetSuite CRM offer similar CRM integration capabilities.

4. Slack

Slack is a messaging and collaboration platform that brings team communication together in one place. It organises conversations into distinct channels, allows direct messaging, and integrates with numerous business tools.

How it integrates with HubSpot

The Slack integration with HubSpot creates automated notifications and updates based on CRM activities. It enables teams to receive alerts about important HubSpot events directly in Slack channels and allows users to access and share HubSpot records without leaving the chat platform.

Key benefits 

• Receive real-time notifications about important HubSpot events in Slack channels.
• Share HubSpot contact, company, and deal information directly in conversations.
• Create automated workflows that alert teams about qualified leads or deals.
• Reduce context switching by accessing CRM data without leaving Slack.
• Enable faster team responses to customer activities and sales opportunities. 

User reviews

Users appreciate that Slack makes it easy to keep lead generation organised so that they can attach documents, notes, or any other information needed. They also value integrations with tools like HubSpot throughout lead generation and sales processes. 

Alternative integrations 

Microsoft Teams and Google Chat offer similar team messaging capabilities that can integrate with HubSpot.

5. ZoomInfo

ZoomInfo is a comprehensive B2B database and intelligence platform that provides information on companies and contacts. It offers intent data, technographic information, and organisational charts.

How it integrates with HubSpot

ZoomInfo’s HubSpot integration allows users to enrich contact and company records directly within the HubSpot interface. It enables automated data enrichment workflows and provides access to ZoomInfo’s extensive database without leaving your CRM.

Key benefits 

• Automatically update and enhance HubSpot records with verified company information.
• Identify buying signals and intent data to prioritise sales outreach.
• Create more targeted segmentation using ZoomInfo’s detailed firmographic data.

User reviews 

Users like that ZoomInfo can provide access to reliable contact data, including buyer intent data, and integrates with tools like HubSpot and email marketing tools for streamlined list building and data syncing. 

Alternative integrations 

Cognism and Clearbit are strong alternatives for enterprise sales prospecting tools for HubSpot users.

See how ZoomInfo and Cognism compare.  

6. Zapier

Zapier is an automation platform that connects apps and services to create automated workflows without coding. It acts as a bridge between different tools, allowing data to flow automatically based on triggers and actions.

How it integrates with HubSpot

Zapier’s HubSpot integration allows you to connect tools that don’t have native integrations to HubSpot. It enables the creation of custom automation workflows (called Zaps) that can trigger actions in HubSpot based on events in other apps, and vice versa.

Key benefits

• Connect HubSpot with over 5,000 other apps and services.
• Create custom workflows without any coding knowledge.
• Automate repetitive tasks like data entry, lead follow-up, and notifications.
• Build complex multi-step processes that span multiple tools.
• Test and implement new workflow ideas quickly without developer resources.

User reviews

Users love that Zapier helps them merge their digital ecosystems across multiple essential platforms, including HubSpot. One user even stressed that Zapier helped them avoid losing any data, even when switching from Zoho’s CRM to HubSpot. 

Alternative integrations 

Make and Workato offer automation capabilities.

7. Mailchimp

Mailchimp is a leading marketing automation software platform specialising in email marketing campaigns. It offers tools for creating, sending, and analysing email marketing campaigns, landing pages and automation capabilities.

How it integrates with HubSpot

Mailchimp's HubSpot integration enables contact syncing between both platforms. It allows marketers to use Mailchimp’s specialised email tools while keeping contact data in sync with HubSpot’s CRM.

Key benefits 

• Maintain consistent contact lists across both platforms with automated syncing.
• Segment audiences based on HubSpot CRM data for targeted email campaigns.
• Import Mailchimp email engagement data into HubSpot for unified reporting.
• Create more personalised email content using comprehensive contact data.
• Trigger automated workflows based on email engagement metrics.

User reviews

Users feel that Mailchimp’s tools and automation features are incredibly useful, especially given the platform’s pricing. They also appreciate the ability to push user email interactions (like email opens and clicks) to HubSpot. 

Alternative integrations 

Constant Contact, Campaign Monitor, and ActiveCampaign offer similar email marketing capabilities that integrate with HubSpot.

8. Jotform

Jotform is a form builder tool for creating online forms for collecting information, payments, and document uploads. It offers extensive customisation options and an intuitive drag-and-drop interface.

How it integrates with HubSpot

Jotform’s HubSpot integration automatically transfers form submission data into HubSpot as contacts, companies, or deals. It maps form fields to HubSpot properties and enables instant data transfer without manual entry.

Key benefits 

• Create highly customised forms that feed submitted data directly into HubSpot.
• Automatically create or update contacts, companies, and deals in HubSpot.
• Trigger HubSpot workflows based on form submissions.
• Collect payments with forms that sync transaction data to HubSpot.

User reviews

Users found Jotform to be a versatile option. It allows for easy form building and personalisation, adding attachments, requesting signatures, or processing payments. Multiple reviews noted that they use the HubSpot integration to sync form data straight to their CRM. 

Alternative integrations 

Typeform and Formstack offer similar form creation capabilities with HubSpot integration.

9. PandaDoc

PandaDoc is a document automation platform that simplifies the creation, sending, tracking, and e-signing of business documents. It specialises in sales documents like proposals, quotes, and contracts.

How it integrates with HubSpot

PandaDoc’s integration allows users to create and send documents directly from the HubSpot interface. It pulls contact and deal information and tracks document status within the CRM.

Key benefits 

• Create and send sales documents without leaving HubSpot.
• Automatically fill documents with contact and deal data from HubSpot.
• Track document status and engagement within your CRM.
• Streamline the proposal-to-close process with integrated e-signing.
• Maintain a complete audit trail of all document activities.

User reviews

User said that the PandaDoc and HubSpot integration was a game changer, allowing the two platforms to sync information back and forth to create deals and contracts seamlessly alongside linked PandaDoc proposals to deals in HubSpot. 

Alternative integrations 

DocuSign, Dropbox Sign, and Adobe Sign offer document automation and electronic signature capabilities.

10. Microsoft Teams

Microsoft Teams is a communication and collaboration platform that combines chat, video meetings, file storage, and application integration. It promotes teamwork on a single platform. 

How it integrates with HubSpot

The Microsoft Teams HubSpot integration allows for notifications about activities directly in Teams channels. It also enables sharing records in conversations and provides access to CRM data without switching platforms.

Key benefits 

• Receive automated notifications about HubSpot activities in Teams channels.
• Share contact, company, and deal information with team members in conversations.
• Access CRM data without leaving Teams. 

User reviews

Users felt that Microsoft Teams was a strong platform for internal collaboration and communicating with external stakeholders and customers. Some noted that the platform’s extensive features— including meeting notes— helped them stay up-to-date and improved their productivity. 

Alternative integrations 

Slack offers similar team communication features that integrate with HubSpot.

How to choose the right HubSpot integrations for your team

When selecting the best apps for HubSpot, consider:

• Team goals: Focus on tools that solve your specific challenges, such as faster lead response, better targeting, or reduced manual work.
• ROI potential: Prioritise integrations that enrich data or automate repetitive tasks for the biggest return on investment.
• User adoption: Choose intuitive tools your team will use, considering learning curves and ease of implementation.
• Security and compliance: For teams with sensitive data, select integrations with strong security practices and GDPR or CCPA compliance.
• Budget considerations: Balance free vs. premium features, calculating full costs including implementation and maintenance.
• Growth compatibility: Select tools that scale with your business, offering additional functionality as your needs evolve.

FAQs

What tools integrate with HubSpot?

HubSpot offers over a thousand integrations across categories, including sales tools, marketing platforms, customer service software, data enrichment services, and productivity applications. 

This extensive network of HubSpot integrations allows businesses to create a customised tech stack that meets their specific needs while keeping HubSpot as their central data hub.

Are all HubSpot integrations free?

No, not all HubSpot integrations are free. While HubSpot’s App Marketplace includes free and paid integrations, many third-party tools require their own subscriptions.

Some integrations offer limited functionality in free plans and additional capabilities in premium tiers. When budgeting, always check both the integration cost and any subscription fees for the third-party tool.

What is the easiest way to integrate third-party tools with HubSpot?

The easiest way to integrate third-party tools with HubSpot is through native integrations in the HubSpot App Marketplace. These pre-built connections require minimal technical setup and often feature guided configuration processes. 

For tools without native integrations, Zapier provides a no-code alternative to connect tools to HubSpot through its visual workflow builder. Some platforms also allow API access so that you can create or customise new integrations. 

What types of integrations are best for B2B sales teams?

For B2B sales teams, the most valuable HubSpot integrations typically include:

• Sales prospecting tools like Cognism or Kaspr that provide verified contact data.
• CRM sync tools that maintain data consistency across platforms.
• Document automation solutions like PandaDoc for proposal and contract processes.
• Communication platforms that facilitate team collaboration and customer engagement.
• Data enrichment services that automatically enhance lead and account information.

Connect your HubSpot ecosystem

The right HubSpot integrations can transform your sales and marketing operations, reducing manual work while improving data quality and team alignment.  

The right integrations will help your team leverage Hubspot’s full potential, whether by enhancing prospecting with Cognism's data enrichment, streamlining document processes with PandaDoc, or creating custom automation with Zapier.

Ready to see how Cognism can improve your prospecting and data enrichment processes? Book a free demo here.