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Demand Generation

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

Featured this month

Why the SaaS Marketing Funnel Doesn’t Work

Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Sales

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]

Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Cold Calling

Cold Calling Scripts: Hub of the Best Templates for 2025

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

Is Cold Calling Dead? 7 Data-Backed Reasons Why It’s Not

Is cold calling dead? No way! It still works. Read to find out why cold calling is here to stay and learn Cognism’s playbook for cold calling in B2B.

Can You Still Cold Call Under GDPR?

The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.

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Sales

Buy Business Leads: 17+ Ultimate Places to Try in 2024

Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

How to Create a Target Account List

Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!

11 Proven Strategies to Increase B2B Sales in 2025

Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Discover common SaaS marketing funnel mistakes and learn how to fix them to boost conversions, improve lead quality, and scale your growth efficiently.

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

View all Demand Generation

Lead Generation

Buy Business Leads: 19 Ultimate SaaS Tools & Websites to Try

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

Why Investing in a Lead Generation Specialist Pays Off

Discover how a lead generation specialist can boost pipeline, increase qualified leads, and drive revenue. Learn the skills and impact on B2B growth.

13 Lead Generation Strategies & Tactics That Work

Uncover proven lead generation strategies that work. Implement these 13 tactics to enhance your marketing efforts and fill your pipeline with leads.

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Why ResponseiQ Switched From ZoomInfo to Cognism

ResponseiQ, an instant callback platform provider, switched from ZoomInfo to Cognism and won new clients. Click to read the case study!

How Salesloft Booked 70% of Meetings With Cognism's Mobile Data

Salesloft, the first and only AI Revenue Orchestration Platform, uses Cognism to help book 70% of its outbound meetings. Click to read the case study!

How Kinaxis Generates More MQLs With Cognism

Global supply chain management software firm, Kinaxis, uses Cognism to generate 5.7% of its MQLs. Click to read the case study!

Accelerating Sales Efficiency with Cognism’s Diamond Data®

Henderson Scott, the global talent partner for digital professionals, uses Cognism’s Diamond Data® to accelerate lead generation. Click to read more!

DACH Data Provider: Why Certifaction Chose Cognism

Switzerland-based start-up Certifaction chose Cognism as its DACH data provider, gaining 300 leads in its first few weeks. Click to read the case study!

Slalom Generates $400k of Opportunities With Cognism

Slalom, the leading global technology consultancy, uses Cognism to ramp up outbound prospecting and streamline revenue operations. Click to read more!

Achieving Up To 60% Open Rates With Cognism’s Emails

Tharsus, the leading UK advanced manufacturer, uses Cognism’s verified email addresses to achieve up to 60% open rates. Click to read more!

How Cognism's Salesforce Integration Saves Prospecting Time

London-based creative communications agency, Frank, Bright & Abel, uses Cognism’s Salesforce integration to cut prospecting time. Click to read more!

StoreForce See ROI from Cognism with 41% Positive Reply Rate

StoreForce, a Retail Operations management tool built by retailers for retailers, gains ROI from Cognism’s accurate email addresses. Click to read more!