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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Tired of Cold Call Rejection? Top Tips to Handle Rebuttals
Feeling the sting of cold calling rejection? In this article, Cognism provides its best tips on how to handle rebuttals for better sales calls.
Email Marketing for Lead Generation: How to Close More Deals
Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!
How to Pivot From Lead Gen to Demand Gen: A Guide for CMOs
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from a CMO perspective.
Using Account Based Marketing Data for More Revenue
Unlock the potential of account based marketing data and revolutionise your revenue strategies. Find out how in this comprehensive guide from Cognism!
AE Sales: Tips and Strategies for Winning Deals
Discover what AE sales involves and how account executives drive revenue. Learn the strategies top AEs use to win more B2B deals.
Sales pain points: how to solve them
Learn how to identify sales pain points and solve customer challenges. Improve customer experience and drive better results with this guide.
Marketing Pipeline: Crafting a Strategy to Drive Revenue
Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!
B2B Google Ads Strategy: How to Generate Leads and Sales
In this blog, we’re exploring how to build a B2B Google Ads strategy. Find out how to generate high-intent sales leads without blowing up your CAC.
Tips for Startup Sales and How It Differs to Enterprise
Learn the key differences between startup sales and enterprise sales. Discover how to transition successfully between the two.
 

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