The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
What Is a Marketing Qualified Lead (MQL)?
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.
Intent Based Marketing: How to Target the Right Leads
Refine your strategy with intent based marketing. Click to read Cognism’s guide to building a powerful process using intent data for high-quality leads.
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
The Complete Global Marketing Strategy for B2B Companies
Discover Cognism's roadmap for B2B global marketing strategy. Navigate international markets, overcome cultural barriers, and drive growth across borders.
B2B Brand Strategy: Unique Insights from Cognism’s CMO
Looking to enhance your B2B brand strategy? Transform your approach to B2B branding with these valuable insights from Cognism’s CMO.
100 Essential LinkedIn Statistics and Facts for 2026
Discover the latest LinkedIn statistics and facts in this comprehensive guide. Stay up-to-date with 100+ essential trends and insights.
SaaS Demand Generation: Building a B2B Revenue Machine
Learn all about SaaS Demand Generation from the experts. This guide covers tips, strategies, how to track your B2B success and a whole lot more!
What Is Cross-Functional Collaboration? Tips and Examples
Unlock your team's potential with cross-functional collaboration! This blog explains its importance and provides actionable tips from Cognism's CMO.
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