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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

How to Expand Your US Business into DACH: 9 Best Strategies
When adapting your US GTM playbook to the DACH region, you must consider the cultural and regulatory differences. Check out Cognism’s expansion strategy.
Cold Calling Examples From Real Life: What (Not) To Say
Looking for the best B2B cold calling examples? Click to see some examples of great and bad cold calls from sales experts Ryan Reisert and Josh Braun.
B2B Influencers: How to Find and Work With Them
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
How Can Marketing Help Sales? (Without Taking Orders)
B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?
Sales Leadership: The 8 Most Important Qualities
Want to excel in sales leadership? Learn the qualities of a good sales team leader from industry experts. Dive into our blog now!
How to Expand Your US Business in the UK: 11 Best Strategies
When expanding your business into the UK, you need to consider some cultural differences. Check out our guide on adapting your US GTM playbook to the UK.
6 Tips to Win at Sales Call Planning
Ready to succeed on your sales calls? Discover six essential tips to master sales call planning and enhance your closing rates.
Creating A Data-Driven Strategy: Optimising Your GTM Motion
A data-driven strategy replaces guesswork with evidence. Learn how accurate and trusted data helps optimise your GTM motion for growth.
21 Sales Qualification Questions to Identify Quality Leads
Learn the best sales qualification questions to improve your B2B sales process and effectively qualify leads. Click to see our list.
 

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