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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Creating Winning GTM Strategies for the UK Market
Want to know how to create an effective and successful go-to-market strategy for the UK? Hear from UK GTM expert, Michael Hanson.
How to Be a Successful SDR in DACH
Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.
The Ultimate Guide to Video Prospecting in Sales
Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.
What Are Targeted Leads? 10 Strategies and Steps for 2026
What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.
Is Buying Email Lists Worth It?
Is buying email lists worth it? Click to find out the pros and cons of buying email lists and see a list of more ethical options (paid & free).
Content Strategies for Expansion: Creating Regional Content 
Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!
Targeted Marketing Lists: Easy Ways to Build Lists That Convert
Build marketing lists that convert & boost campaign performance with a few simple tips. Click to learn about the what, why & how of targeted list building.
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.
8 Revenue Operations Metrics for Driving Business Growth
Discover the key revenue operations metrics to propel your business growth. This guide breaks down the essential KPIs to track.
 

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