Skip to content
The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

The Ultimate Guide to Cold Calling in the UK
What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.
27 Cold Calling Tips & Techniques to Transform Your Strategy
Tired of your B2B sales calls going nowhere? Go from cold to gold with Cognism’s list of cold-calling tips and techniques. Click to read!
8 Account-Based Marketing Examples to Take Inspiration From
Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!
Mapping the B2B Buyer Journey: Strategies for Success in 2026
Want to improve your B2B buyer journey and leave a great impression? Click to learn the latest deal-closing strategies for better customer journeys.
The Top B2B Marketing Podcasts for 2026
Listen to the best marketing minds share hints, tips, and hacks. See a list of the top B2B marketing podcasts, including The Loop, Exit Five, and more.
Email Funnel: Strategy, Examples and Template
Discover how to align your email funnel with your customer journey for faster conversions. This guide covers the definition & strategy with examples!
12 Account Based Marketing Metrics for Increased Conversions
Campaign success starts and ends with tracking the right metrics. Increase your ROI with this list of the top ABM metrics to track from Cognism.
Data Driven Marketing: Boost ROI & Master Audience Insights
Discover actionable data driven strategies & trends for B2B marketing & sales campaigns that get results. From the data experts at Cognism - click to read!
All You Need to Know to Succeed as an SDR in France
Moving your SDR team into France? Or you're a new rep working in France? Here's your playbook for successful prospecting in France.
 

Reach the right people, faster

Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.

Cognism Woman Portrait 1