Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data B2B Sales

Real time customer data for revenue growth

Learn how real time customer data helps sales and marketing teams identify buying signals and act faster. Explore use cases, benefits and examples.

B2B Data Enrichment

Bad CRM data: how to fix it

Bad CRM data quietly costs revenue teams pipeline and productivity. Learn how to identify issues, improve data quality and build a trusted CRM database.

B2B Data Lists & Tools

14 ZoomInfo alternatives reviewed: 2026

Comparing alternatives to ZoomInfo? See how 14 providers stack up on data, pricing and European coverage before you switch.

Enrichment Lists & Tools

13 Best Data Enrichment Tools for Reliable CRMs [2026]

This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.

B2B Data

10 Best Bullhorn Integrations For Recruiters in 2026

Discover the top Bullhorn integrations to streamline recruiting, automate admin, and improve candidate engagement. Here are the best tools.

B2B Data

Bidstream Intent Data: Why You Should Use Co-Op Data Instead

Learn what bidstream intent data is and how it works. Discover alternative approaches that may deliver better results.

B2B Data Enrichment

Data Hygiene: Checklist & Best Practices For a Clean CRM

Tired of dirty data wrecking your pipeline? Here's the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips.

B2B Data

Data quality: what it means for B2B GTM teams

Learn what data quality means, why it matters for GTM teams and how to improve CRM, contact data, forecasting and AI performance.

B2B Data

What Is Data Decay? Causes, Costs and Prevention

Learn what data decay is, why B2B data goes bad, how it impacts revenue and compliance, and how CRM enrichment helps keep data accurate.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

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