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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Mastering Your Nerves: Overcoming the Fear of Cold Calling
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
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Direct Dials: How to Find Direct Phone Numbers for Sales?
Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.
The SMB Cold Calling Guide
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
View all Cold Calling

Sales

GTM engineer
What is a GTM Engineer? Roles, Skills and Impact on Growth
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
Signal-based selling
Signal-Based Selling: The Smart Way to Build Pipeline in 2025
Discover the future of sales with signal-based selling! Learn how leveraging data-driven signals can help you build a strong sales pipeline.
B2B Sales Prospecting Tools and Software
15 Best B2B Sales Prospecting Tools and Software for 2025
Discover this year's top B2B sales prospecting tools. Our thorough guide includes benefits, key features and pricing to help you make an informed choice.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Lead gen to demand gen: how to manage a marketing campaign
How to Manage a Marketing Campaign in 4 Easy Steps
Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.
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What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
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Demand Generation Software: 19 Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
View all Demand Generation

Lead Generation

B2B Lead Generation Tools
The Mega List of 31 Best B2B Lead Generation Tools & Software
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Lead prioritisation
How to Prioritise Sales Leads: 6 Top Tips
In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!
What is a Marketing Development Representative (MDR)?
What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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12 Best Sales Tactics to Close More Deals
12:31
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How to Find Decision Makers in a Company
06:06
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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

Senior Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field. 

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature 

Posts by Ilse Van Rensburg

 
12 of the Best Sales Tactics to Close More Deals in 2025
Click to discover the top sales tactics to improve your customer relationships, close more B2B deals, and exceed your revenue targets!
The Best AI Powered Sales Assistant for B2B Revenue Teams
Discover the top AI sales assistant tools for B2B teams. See why Cognism outperforms ZoomInfo, Clay and more in accuracy, compliance and ROI.
What is Account Based Selling? Guide for 2025
Convert more top accounts with account based selling! Click to read Cognism's guide to the benefits, strategies and metrics that matter this year.
LinkedIn Marketing: Comprehensive Guide for 2025
Discover everything you need to know about LinkedIn marketing in this tactical guide! Click for insights on how it works, strategies and best practices.
What is Saas Marketing? How to Do It Right in 2025
What is SaaS marketing? Learn the definition, ten of the best strategies, and the key metrics you need to track for B2B success this year. Click to read!
12 Sales Triggers to Convert Leads Faster
Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins!
GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore
Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
B2B Lead Nurturing Tips for Sales-Ready Leads
Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!

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