Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

Featured this month

How to Expand Your US Business Into France: 9 Best Strategies

Sales

How to Expand Your Business Into France: 9 Best Strategies

Sales

11 Must-Have SDR Tools to Drive More Sales

Sales

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

How to Expand Your US Business into DACH: 9 Best Strategies

Cold Calling

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

When is the Best Time to Cold Call in B2B Sales_Resource card

When is the Best Time to Cold Call in B2B Sales? [2024]

Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

What is Cold Calling? Biggest Challenges Solved + Resources

Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!

View all Cold Calling

Sales

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

When is the Best Time to Cold Call in B2B Sales? [2024]

Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

The best email subject lines for B2B sales_Resource card

185 Email Subject Lines for Better B2B Sales (2024)

Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.

View all Sales

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

Resource card-How-to-structure-your-demand-gen-team-resource

How to Structure Your Demand Generation Team

A strategic demand generation team structure is essential if you’re planning to switch off lead gen activity. Click to Learn how to structure your team.

The Top B2B Marketing Podcasts for 2024

Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

View all Demand Generation

Lead Generation

Lead Generation for IT & Technology Companies [13 Strategies]

Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

View all Lead Generation

Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

11 Top Lusha Alternatives and Competitors

Looking for a Lusha alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!

How to Create an Email Marketing Campaign + 12 Examples

Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

The Ultimate Sales Tech Stack Approved by Cognism

Cognism’s Sales Directors have curated a list of the very best B2B sales tools available right now. Click to see the ultimate B2B sales tech stack.

We're All Human: How H2H Marketing Can Transform Your Brand

Struggling to connect with your audience? Take a page out of the Human to Human (H2H) playbook for more effective B2B marketing. Click to find out how!

How to Build the Perfect ABM Campaign in 2024

Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!

Data Sourcing: Types, Tips & How to Find Quality B2B Data

For effective sales and marketing, it’s essential that your data comes from high-quality sources. Click to read Cognism’s data sourcing guide.

27 Content Marketing Tools Used by Cognism in 2024

Wondering what B2B content marketing tools Cognism uses to power its winning strategy? Click for the list of the best free and paid tools with insights!