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12 of the Best LeadGenius Competitors and Alternatives

LeadGenius is an intelligent data service vendor that helps B2B sales and marketing teams uncover hard-to-find B2B data. 

But does it have all the features your business needs to build a successful pipeline? 

This article compares the best LeadGenius competitors on the market so you can make an informed decision when choosing your next B2B data provider.

Scroll 👇 to compare twelve alternatives to LeadGenius, including features, pricing, and reviews. 

The top LeadGenius competitors on the market right now

1. Cognism

Cognism is a sales intelligence solution that helps sales and marketing teams identify key accounts and build a successful pipeline. It offers accurate and compliant B2B data and beats the scarcity mindset with unrestricted data views.

Most sales reps spend 20% of their time researching prospects, and bad data causes them to waste another 30%. Cognism solves this with an extensive quality-driven database of mobile numbers in the US and the most complete data in EMEA.

How is Cognism different to LeadGenius?

Even though LeadGenius has a global dataset from LATAM, APAC, EMEA, AMER and ANZ, Cognism boasts one of the largest databases of mobile numbers in the US and the most complete data in EMEA.

Cognism has a fantastic global database that is checked and cleaned against global DNC lists.

What’s more, it includes intent data, which LeadGenius does not.

Find out more about how Cognism vs LeadGenius compare. 

Other features you get with Cognism are:

Top features: 

  • Phone-verified mobile number accuracy to help you connect with 87% of your list.
  • Exclusive on-demand verified mobile data set Diamond Data®.
  • Unrestricted access to person and company-level data.*
  • Intent data by Bombora.
  • International coverage: EMEA, NAM, APAC.
  • Easy platform setup.
  • Integrations with CRMs and sales engagement tools.
  • Focus on quality GDPR and CCPA-compliant data. 
  • Database checked and cleaned against global DNC lists.
  • Fast and friendly support team.

*Subject to fair use

What customers say: 

“Cognism is the EMEA leader for premium sales intelligence. I’ve used the database in previous sales roles and loved it. I’m very attuned with the platform and couldn’t wait to work with Cognism again to help close new business and streamline Slalom’s revenue operations.”

“In one year, we’ve generated around $400k in opportunities from data found in Cognism. The successfully justifies renewing with Cognism.” - Slalom


Cognism offers packages for individual contributors with unrestricted views and page-level exporting. However, while pricing is a key factor when shopping for a LeadGenius alternative, Cognism wants to factor in your desired workflow and company goals before providing a proposal you’re comfortable with. 

For more information, check out the Cognism pricing page, or skip ahead and start with 25 free leads 👇

Get accurate data from Cognism. Click to test our data!

2. Clearbit

Preview of LeadGenius competitor, Clearbit.

(Source: G2)

Clearbit is a marketing-first data tool that offers data enrichment, email verification, and reverse IP lookup. The tool does not offer data verification for guaranteed accurate contacts, and its compliance status is unclear. 

Top features: 


Choose from Free, Business and Powered by Clearbit. Each package fits a specific goal, such as email enrichment or flexible plans for a go-to-market team with intent-based outreach and conversion targeting.

You can request precise pricing information directly from Clearbit.

3. UpLead

Preview of LeadGenius competitor, Uplead.

(Source: UpLead)

Another alternative to LeadGenius is UpLead - a B2B prospecting platform where you can discover B2B contact data. Contacts are filtered by job title, location, company size, and industry. 

Like LeadGenius, Uplead is CCPA compliant. When it comes to UpLead packages, only one user can log in at a time on lower pricing tiers. 

Top features: 

  • Data enrichment.
  • Technographics.
  • Intent data.
  • Chrome Extension. 


Uplead provides annual single-user pricing tiers, including Essential and Plus, and a multi-user package called Professional.

Request precise pricing information for Uplead directly from its website.

4. RocketReach

Preview of LeadGenius competitor, RocketReach.(Source: g2)

RocketReach is a sales intelligence platform similar to LeadGenius, providing access to a database of emails and direct dials. 

Integrations and the type of data you get are based on the package you choose, and the tool does not offer a phone verification service.

Top features: 

  • Simplified billing and invoicing.
  • Salesforce & Zapier integrations.
  • Technographics.
  • Tools to manage team usage.


Choose from Essentials (email only), Pro and Ultimate. 

Request up-to-date pricing information direct from RocketReach.

5. ZoomInfo

Preview of LeadGenius competitor, ZoomInfo.


ZoomInfo is a LeadGenius competitor that provides real-time access to account and contact data. Its suite of business intelligence tools includes detailed company profile insights, including revenue, technology usage, number of employees, and more. 

Certain features and credits to view data come at higher-priced packages. Moreover, while they have many features, phone verification or a research on-demand service is not an option. 

Top features: 

  • Suite of tools and add-on packages.
  • Chrome extension.
  • Intent data.


You can request ZoomInfo pricing from its website. ZoomInfo’s packages follow individual pricing tiers for sales, marketing, and recruitment. Seats, credits and supplementary tools play a factor in cost.

See how sales intelligence tools like ZoomInfo and Cognism use➡️intent data to identify accounts searching for a solution like yours. 

6. Lead411

Preview of LeadGenius competitor, Lead411.(Source: Lead411)

B2B data platform and LeadGenius competitor Lead411 provide verified contact and account information for lead generation.

When comparing this tool to LeadGenius, it may get expensive due to the need to buy credits on plans other than its custom Unlimited package. 

Top features:


Lead411 has monthly and annual plans - Basic, Pro and Unlimited.  You’ll find up-to-date pricing on its website.

7. SalesIntel

Preview of LeadGenius alternative, SalesIntel.

(Source: SalesIntel)

SalesIntel is a LeadGenius competitor that helps sales and marketing teams find the contact information of key decision-makers in B2B. 

It’s unclear whether SalesIntel complies with all data protection laws. It outlines in its Privacy Policy that “as a data controller, SalesIntel is compliant with all such regulations, most prominently CAN-SPAM, which addresses electronic mail standards and opt-out clauses.”

Top features: 

  • Website visitor tracking.
  • Technographic, firmographic and advanced company search.
  • Intent data.


SalesIntel offers Individual, Teams and Professional - a custom Unlimited package. Accurate costs can be found on the website. 

Cognism pricing plans offer more value! Tangible ROI, unlimited credits*, quality data and more! Click to book your demo.

8. Kaspr

Preview of LeadGenius alternative, Kaspr.

(Source: Kaspr)

Kaspr is another good alternative to LeadGenius. You can use this tool to access emails with unlimited email credits*, phone numbers, and the relevant data you need to convert leads into long-lasting partnerships. 

Top features: 


You’ll find up-to-date Kaspr pricing on its website. Package options include Free, Start Up, Enterprise, and Custom. 


Preview of LeadGenius alternative, Apollo io.

(Source: g2) is a LeadGenius alternative that helps teams uncover leads quickly. It may be unsuitable for dial-heavy users as the tool has a dual credit system whereby users are charged once per mobile and once per email. 

Top features: 

  • Free account option.
  • Chrome extension.
  • Automated persona lists.
  • Call recordings.

Pricing: pricing is set per user per month, and you’ll need credits for access to data. You can choose between Free, Basic, Professional, and Custom packages. 

You’ll find accurate Apollo pricing information on the website.

10. Lusha

Preview of LeadGenius alternative, Lusha.

(Source: Lusha)

Lusha is a LeadGenius alternative that helps teams find contact information for prospects. Its analytics capabilities simplify identifying leads and measuring performance.

You may have to pay more for a package with the features your business requires. For example, there is no prospecting list export on Lusha’s free plan, and integration with certain CRMs requires a higher-tier plan.

Top features: 

  • Free option available.
  • Contact exports on paid plans.
  • Intent data.


Lusha packages include Free, Solo, Premium and Scale. Pricing is based on credits per user. 

You can find up-to-date pricing information on the Lusha website.

Why is intent data so important when choosing a LeadGenius competitor?

“The BDMs conduct their own prospecting by looking at businesses who are actively hiring. Cognism’s intent data plays a key role in identifying these companies. Intent provides them with the ammunition to have a much more tailored, targeted approach.”
contacts generated with intent data

UK Sales Enablement Lead @Kelly Services

11. LeadIQ

Preview of LeadGenius alternative, LeadIQ.

(Source: LeadIQ)

Another LeadGenius competitor is LeadIQ - a lead generation platform simplifying prospecting activities with automation. While it integrates with all major CRM platforms like Salesforce but may not be suitable for marketing or RevOps as it’s built and marketed for SaaS sales.

While integrations are good, LeadIQ’s compliance with applicable data protection laws is unclear, as they state that it is the responsibility of the users to ensure all data is GDPR compliant.

Top features: 

  • Sales trigger tracking.
  • File enrichment on higher-tier plans.
  • Personalised sales messages.
  • Outreach sequence sync.


LeadIQ has a free version and individual pricing plans, including Starter, Pro and Enterprise.

For accurate pricing information, request it directly from LeadIQ’s website. 

12. D&B Hoovers

Preview of LeadGenius alternative, D&B Hoovers.

(Source: G2)

D&B Hoovers™ is a LeadGenius competitor that uses sales data and analytics to help B2B businesses grow. While its GDPR status is unclear, this tool does offer intent data. 

However, please note that it doesn’t provide a phone verification or research on-demand service either.

Top features: 

  • Easy to use.
  • Customisable lead list building.
  • Risk management analytics.
  • Intent data.


You’ll need to fill out a form on the D&B Hoovers™ website for pricing information.

Ready to switch from LeadGenius to Cognism? Click to book a demo.

Tips for choosing a quality LeadGenius competitor 

When looking at LeadGenius alternatives, consider if your favourite tool has all the important features you need for successful sales. 

It’s also a good idea to compare pricing. 

Some sales tools cost more than others but offer better data coverage and features, while some are more affordable but might lack the product your business requires for success. 

For example, intent data (a feature LeadGenius doesn’t offer) helps teams discover customers searching for a service or product like yours and are ready to enter the sales funnel. 

This might not be an important part of prospecting for you. Instead, you might want a prospecting tool focused on accurate mobile numbers or contact data that’s GDPR compliant. 

You might also discover that some solutions, like Cognism, have unrestricted access* to data on all plans, while tools like LeadGenius have credit limits.  

Don’t forget to check out customer reviews and case studies to better understand how each platform works in the real world and how it compares to LeadGenius.

Which LeadGenius competitor is the best? 

If you’re looking for a LeadGenius competitor that gives you:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting. 

✔️ More targeted leads.

✔️ And more incoming revenue.

Then Cognism is the best alternative to LeadGenius. Click 👇 to book your demo today!

Choose Cognism as your new data provider. Click to book a demo.

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