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12 of the Best LeadGenius Competitors and Alternatives

LeadGenius is an intelligent data service vendor that helps B2B sales and marketing teams uncover hard-to-find B2B data. 

But does it have all the features your business needs to build a successful pipeline? 

This article compares the best LeadGenius competitors on the market so you can make an informed decision when choosing your next B2B data provider.

Scroll 👇 to compare twelve alternatives to LeadGenius, including features, pricing, and reviews. 

The top LeadGenius competitors on the market right now

1. Cognism

Cognism is an AI-powered sales intelligence solution that helps sales and marketing teams identify key accounts and build a successful pipeline. It offers accurate and compliant B2B data and beats the scarcity mindset with unrestricted data views.

Most sales reps spend 20% of their time researching prospects, and bad data causes them to waste another 30%. Cognism solves this with an extensive quality-driven database of mobile numbers in the US and the most complete data in EMEA.

See how Cognism works - take an interactive tour 👇

How is Cognism different to LeadGenius?

Even though LeadGenius has a global dataset from LATAM, APAC, EMEA, AMER and ANZ, Cognism boasts one of the largest databases of mobile numbers in the US and the most complete data in EMEA.

Cognism has a fantastic global database that is checked and cleaned against global DNC lists.

What’s more, it includes intent data, which LeadGenius does not.

➡️ Find out more about how Cognism vs LeadGenius compare. 

Other features you get with Cognism are:

Top features: 

  • Sales Companion for personalised access to in-depth account data to ensure fresh and fast outreach.
  • Phone-verified cell phone numbers to help you connect with 87% of your list.
  • Exclusive on-demand verified cell phone and email data set Diamond Data®.
  • Unrestricted access to person and company-level data*.
  • Instant and scheduled CRM enrichment and on-demand CSV enrichment.
  • Intent data by Bombora.
  • International coverage: EMEA, NAM, APAC.
  • Easy platform setup.
  • Integrations with CRMs and sales engagement tools.
  • Focus on quality GDPR and CCPA-compliant data.
  • Database checked and cleaned against global DNC lists.
  • Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
  • Fast and friendly support team.

*Subject to fair usage policy.

What customers say: 

“Cognism is the EMEA leader for premium sales intelligence. In one year, we’ve generated around $400k in opportunities from data found in Cognism. This successfully justifies renewing with Cognism.”
George Elsey
George Elsey
Sales Operations Analyst @Slalom
$400k
opportunities generated

Pricing: 

Cognism offers two packages: Grow and Elevate (Includes Signals). All packages include contact and company data, including our phone-verified Diamond Data® contacts, target market analytics and integrations to leading CRM and engagement tools. 

However, while pricing is a key factor when shopping for a Hunter.io alternative, Cognism wants to consider your desired workflow and company goals before providing a proposal you’re comfortable with. 

For more information, check out the Cognism pricing page, or skip ahead and test our data with 25 free leads 👇

2. Breeze Intelligence (formerly Clearbit)

This is a screenshot of the Breeze Intelligence Copilot. It showcases an option to generate a podcast episode for more user engagement, research a company, or prepare for a meeting. The colours are pink and orange.

Now Breeze Intelligence, Clearbit is one of the LeadGenius competitors in the marketing intelligence space. It’s best suited for marketing and operations teams looking to enhance existing data and automate workflows. 

The new tool, developed by HubSpot, uses AI and your CRM data to research companies, prep for sales calls, build pipeline and summarise CRM records for streamlined marketing and sales efforts.

Top features: 

  • Form shortening
  • Buying intent signals.
  • Lead scoring.
  • Tailored outreach.

Pricing: 

Breeze Intelligence pricing is based on credit packs of 100, 1,000 and 10,000. Packs range from $30 to $700 a month.

3. UpLead

This is an image of UpLead’s contact database. It shows the contact, company, title, phone, and email.

Another alternative to LeadGenius is UpLead - a B2B prospecting platform where you can discover B2B contact data.  

It gathers information by examining public sources and enhancing it with data from third-party providers. Contacts are categorised based on job title, location, company size, and industry. 

Top features: 

  • Data enrichment.
  • Technographics.
  • Intent data.
  • Chrome Extension. 

Pricing: 

UpLead provides monthly single-user pricing tiers, including Essential and Plus, and a multi-user annual package called Professional.

Precise pricing information for UpLead can be requested directly from the website.

4. RocketReach

This is an image taken from the RocketReach website showcasing an example contact called Janice Smith, with options to expand with AI, schedule messages, and target better.

RocketReach is a sales intelligence platform similar to LeadGenius. It provides salespeople with access to personal and professional emails, phone numbers, and social media profiles.

Integrations and the type of data you get are based on the package you choose, and the tool does not offer a phone verification service.

Top features: 

  • Foundry intent data.
  • Org charts and company trends.
  • CRM Enrich.

Pricing: 

RocketReach pricing includes three packages: Essentials, which only includes emails. Pro and Ultimate, which includes email and phone.  

5. ZoomInfo

Image taken from ZoomInfo’s homepage showcasing an example contact profile of Elise Meyers.

ZoomInfo is a LeadGenius competitor that provides various business intelligence tools for sales, marketing, recruitment, and operations, and the company and contact search offers detailed insights into company profiles.

This feature includes valuable information such as job roles, work histories, educational backgrounds, and connections to social media profiles. However, some functionalities are only available with higher-tier plans, and accessing specific data may incur additional costs.

Top features: 

  • Web form optimisation.
  • Website visitor tracking.
  • Digital advertising.
  • Buyer intent.

Pricing: 

ZoomInfo pricing must be requested from the website and follows individual pricing tiers for sales, marketing, and recruitment. Seats, credits, and supplementary tools also affect cost.

See how sales intelligence tools like ZoomInfo and Cognism use ➡️ intent data to identify accounts searching for a solution like yours. 

“Cognism identifies the leads, allows us to target them based on the prospect’s intent and then follow-up with the sales action. Using intent data has massively reduced our Time to Engagement (TTE). Our sales cycle is typically 6-8 months long. At Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.”
8 weeks
taken to achieve ROI
George-McKenna-Ultima
George McKenna
Head of Cloud Sales @Ultima

6. Lead411

An image of the Lead411 dashboard. It shows a list of prospects with the option to add them to a cart.

B2B data platform and LeadGenius competitor Lead411 provide verified contact and account information for lead generation.

When compared to LeadGenius, this tool may become expensive due to the need to buy credits on plans other than its custom Unlimited package. 

Top features:

  • Buyer intent data.
  • CRM Enhancer.
  • Lead scoring.
  • Multi-channel campaigns. 

Pricing:

Lead411 offers monthly and annual plans. Depending on the duration, you can choose between Basic, Pro, and Unlimited. Up-to-date pricing is available on its website.

7. SalesIntel

An image of the SalesIntel dashboard showcasing company size and revenue.

SalesIntel is a LeadGenius competitor that helps sales and marketing teams find the contact information of key B2B decision-makers. 

However, if you want to supplement your existing data provider with global data, SalesIntel might not be for you. Its Privacy Policy states that the “SalesIntel Leads database profiles decision-makers and key influencers that are based in the United States.”

Top features: 

  • Website visitor tracking.
  • Technographic, firmographic and advanced company search.
  • Intent data.
  • Data enrichment. 

Pricing: 

SalesIntel offers Individual, Teams and Professional - a custom Unlimited package.

Accurate SalesIntel costs can be found on the website.

8. Kaspr

An example of contacts one can find on Kaspr. The image is purple with a light pink European map.

Kaspr is another good alternative to LeadGenius. The plug-and-play tool helps ICs and SMBs prospect faster with fresh and reliable contact data that seamlessly integrates into your existing workflows. 

This tool can access emails with unlimited email credits (subject to fair use policy), direct dials, and the relevant data you need to convert leads into long-lasting partnerships. The Chrome Extension is particularly useful for discovering new opportunities across LinkedIn and Sales Nav. 

Top features: 

  • Free version.
  • Contact enrichment from a LinkedIn people search, group or event.
  • Seamless experience across the Chrome Extension and web app.
  • Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
  • Data is checked and verified against 150 sources.
  • 120M+ European contacts.
  • Data coverage spans the US, Europe and APAC.
  • GPDR and CCPA aligned.
  • Lead organization using lists and notes.
  • Team analytics.
  • Request data with a waitlist.

Pricing: 

Kaspr pricing includes Free, Starter, Business, and Enterprise plans. You’ll find Kaspr’s up-to-date pricing on its website, and you don’t need a credit card to sign up!

9. Apollo.io

Apollo.io screenshot showing an example of a contact card. The background is blue and orange.

Apollo.io is a LeadGenius alternative that helps teams uncover leads quickly. However, it may be unsuitable for dial-heavy users as the tool has a dual credit system: users are charged once per mobile and once per email. 

What’s more, according to Apollo’s T&Cs, the company can use customer-submitted data to supplement its database. Furthermore, if compliance is key for you, be aware that Apollo.io had two data breaches in 2018 and 2021.

Top features: 

  • Sequence automation.
  • Buying intent and intent filters.
  • Data enrichment.
  • Sales call transcriber, analyser, and insight extractor.

Pricing: 

Apollo.io sets its pricing per user per month, and you’ll need credits for access to data. You can choose between Free, Basic, Professional, and Custom packages. 

You’ll find accurate Apollo pricing information on the website.

10. Lusha

Graphic showing the Lusha web app

Lusha is a LeadGenius alternative that helps teams find prospect contact information. Its analytics capabilities simplify identifying leads and measuring performance.

You may have to pay more for a package with your business’s required features. For example, there is no prospecting list export on Lusha’s free plan, and integration with certain CRMs requires a higher-tier plan.

Top features: 

  • Allows prospecting with basic data types and filters.
  • Email sequence automation.
  • Intent signals for enterprise clients.
  • CSV enrichment.

Pricing: 

Packages include Free, Pro, Premium, and Scale. Pricing is based on credits per user. The Lusha website provides precise pricing information.

Why is intent data so important when choosing a LeadGenius competitor?

“Our sales cycle is typically 6-8 months long. With Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.”
George-McKenna-Ultima
George McKenna
Head of Cloud Sales @Ultima
8 weeks
taken to achieve ROI

11. LeadIQ

A screenshot from LeadIQ’s website.

Another LeadGenius competitor is LeadIQ, a lead generation platform that simplifies prospecting activities with automation.

While it integrates with all major CRM platforms like Salesforce, it may not be suitable for heavy dialers, as every LeadIQ plan limits the number of mobile numbers.

While integrations are good, LeadIQ’s compliance with applicable data protection laws is unclear, as they state that it is the responsibility of the users to ensure all data is GDPR compliant.

Top features: 

  • Sales trigger tracking.
  • AI writer tool.
  • Outreach sequence sync.
  • CRM enrichment.

Pricing: 

LeadIQ offers Free, Essential, Pro, and Enterprise packages. Some features are available as add-ons for annual plans and/or multiple users.

12. D&B Hoovers

Screenshot of the D&B Hoovers dashboard.

D&B Hoovers™ is a LeadGenius competitor that uses sales data and analytics to help B2B businesses grow.

Through its comprehensive database of business information, you can use it to assess credit risk, enhance customer insights, and identify growth opportunities.

Although it may be costly for smaller businesses and startups, it’s considered a powerful tool for improving business strategies.

Top features: 

  • Customisable lead list building.
  • Risk management analytics.
  • Intent data.

Pricing: 

You’ll need to fill out a form on the D&B Hoovers™ website for pricing information.

Ready to switch from LeadGenius to Cognism? Click to book a demo and test our data!

Tips for choosing a quality LeadGenius competitor 

When looking at LeadGenius alternatives, consider if your favourite tool has all the important features you need for successful sales. 

It’s also a good idea to compare pricing. 

Some sales tools cost more than others but offer better data coverage and features, while some are more affordable but might lack the product your business requires for success. 

For example, intent data (a feature LeadGenius doesn’t offer) helps teams discover customers searching for a service or product like yours and are ready to enter the sales funnel. 

This might not be an important part of prospecting for you. Instead, you might want a prospecting tool focused on accurate mobile numbers or contact data that’s GDPR compliant. 

You might also discover that some solutions, like Cognism, have unrestricted access* to data on all plans, while tools like LeadGenius have credit limits.  

Don’t forget to check out customer reviews and case studies to better understand how each platform works in the real world and how it compares to LeadGenius.

Which LeadGenius competitor is the best? 

If you’re looking for a LeadGenius competitor that gives you:

  • AI-powered insights tailored for every user.
  • More mobile numbers that go through to the right contacts. 
  • More confidence when prospecting. 
  • More targeted leads.
  • And more incoming revenue.

Then, Cognism is the best alternative to LeadGenius. Click 👇 to book your demo today!

 

 

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