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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

B2B Data

Cognism blog resource card for the tag b2b data
16 of the Best B2B Data Providers and Vendors [2026]
Looking for a B2B data provider? Here’s a list of the best vendors and how they compare in terms of data, compliance, pricing and features! Click to read.
Cognism blog resource card for the tag enrichment
Data Cleansing Tools: 5 Top Options For RevOps Teams [2026]
Quarterly bulk cleanse not cutting it? Here are our top five picks for the best data cleansing tools for RevOps on the market right now.
Cognism blog resource card for the tag enrichment
Data Quality Management Tools For CRM & Revenue Teams
In this guide, we’ll cover what separates a good data quality management tool from a generic one, and which options are worth your time.
View all B2B Data

AI & Automation

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The Future Of AI And The Role Of Data In Marketing In 2026
Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.
Cognism blog resource card for the tag lists and tools
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
Cognism blog resource card for the tag ai and automation
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
View all AI & Automation

Lead Generation

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What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
Cognism blog resource card for the tag lead generation
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Cognism blog resource card for the tag b2b data
19 Best Places To Buy Business Leads: Saas Tools & Websites
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.
View all Lead Generation

Enrichment

Cognism blog resource card for the tag enrichment
13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Cognism blog resource card for the tag enrichment
Audience Data Enrichment: Keep B2B Data Campaign-Ready
For ops teams, audience data enrichment should be a core part of the go-to-market engine. But it’s also one of the most misunderstood; here’s our guide.
Cognism blog resource card for the tag enrichment
Data Cleansing Tools: 5 Top Options For RevOps Teams [2026]
Quarterly bulk cleanse not cutting it? Here are our top five picks for the best data cleansing tools for RevOps on the market right now.
View all Enrichment
Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature, Creative Writing 
  • UX Writing Hub: UX Writing Certification, Marketing

Posts by Ilse Van Rensburg

 
Apollo Data Enrichment: How It Compares to Cognism & Clay
See how Apollo data enrichment compares against Clay and Cognism. Compare features and pricing, and learn why Cognism is the best alternative.
31 Best B2B Lead Generation Tools & Software
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Real-time Marketing Analytics: How to Get Better Campaign Results
Discover better marketing insights with real-time marketing analytics. Find out how the right tools and processes can help your campaigns excel.
9 Email Sequence Examples From B2B Sales Experts
Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!
Clay Enrichment: What You Need to Know (+ Best Alternative)
Discover Clay Enrichment’s pros and cons, and why Cognism’s compliant, mobile-first data is the smarter alternative for revenue teams.
What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
The Ultimate Marketing Team Structure Explained + Tips
Unlock the secrets to the perfect marketing team structure for winning B2B revenue. Click to read Cognism’s guide!
Content Marketing for Lead Generation: How to Convert Leads in 2026
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
What is Email Domain Reputation? Steps to Check & Improve
Your domain reputation affects your email deliverability. Click to read how you can improve & maintain a healthy email reputation with quality B2B data.

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