B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Sales Lead Generation

Winning Sales Funnel Stages and Strategy Explained for 2026

Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.

B2B Data Lead Generation Enrichment

17 Lead Enrichment Tools: List of the Best for 2026

Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!

Demand Generation B2B Marketing ABM

What Is Account Based Marketing (ABM)? & 8 Steps To Start

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!

B2B Marketing B2B Sales

21 Must-have Go-to-Market (GTM) Tools and Software for 2026

Struggling to enter a new market? You might be missing these go to market tools. Click to see the ultimate list for B2B sales and marketing teams!

B2B Marketing B2B Data ABM

6sense ABM Platform: Features, Costs & Best Alternative

Explore the 6sense ABM platform, its features and costs. Discover why Cognism is the smarter alternative for compliant, data-driven ABM campaigns.

Demand Generation B2B Marketing

Email Marketing Campaigns: 12 Examples That Convert

Learn how email marketing campaigns drive results. See proven examples, industry stats and Cognism’s insights to boost engagement and ROI.

B2B Marketing ABM

Top 17 Account Based Marketing Software: Compared (2026)

Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.

B2B Data GTM Expansion

Lusha Data: Is It Suitable for EMEA?

Discover how Lusha data compares to Cognism for B2B prospecting. Explore accuracy, GDPR compliance, intent data, and alternatives for EMEA expansion.

Demand Generation B2B Marketing

How to Manage a Marketing Campaign in 4 Easy Steps

Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.