B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Sales Outbound Cold Calling

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

Sales Revenue Operations

What is Sales Operations? Guide to Strategy & Team Structure

Click to learn how to build and manage a sales operations team. This guide includes strategy, overcoming challenges, and the KPIs needed for success.

Marketing

Content Repurposing for B2B: A Practical Playbook

Turn one asset into many. A practical B2B content repurposing playbook with workflows, templates, prompts & metrics to scale reach without extra headcount.

Sales

What is Personal Selling? Advantages, Process and Examples

Increase B2B sales and customer satisfaction with personal selling. Click to discover the techniques, processes and advantages of this sales approach!

Cold Outreach

Objection Handling for 2026: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

B2B Sales

11 Proven Time-management Hacks for B2B Sales Reps

Steal 11 proven time-management hacks for B2B sales reps, plus templates, tool tips and expert advice to book more meetings in less time.

B2B Sales Cold Outreach

10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]

How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 11 tips to help you book more meetings with prospects.

B2B Marketing

How to Create an Ideal Customer Profile (ICP) With Template

Build your Ideal Customer Profile (ICP) with ease! Use Cognism's guide and template to identify and understand your ideal customers for better marketing.

B2B Data B2B Sales

8 Ways To Use Customer Data To Drive More Sales & Revenue

What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.