Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data Lists & Tools

12 Best B2B Contact Databases for Sales and Marketing

Discover the top 12 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.

B2B Data Lists & Tools

16 of the Best B2B Data Providers and Vendors [2026]

Looking for a B2B data provider? Here’s a list of the best vendors and how they compare in terms of data, compliance, pricing and features! Click to read.

B2B Data

Apollo vs ZoomInfo: Who's Got the Better Data?

Evaluating Zoominfo vs Apollo.io? See how the two providers compare on pricing, data quality, coverage, compliance & which is better in Europe!

B2B Data

ZoomInfo Intent Data: Is It Any Good?

Is ZoomInfo intent data any good? Read this article to see how it works, its accuracy, & whether there’s a better option for your sales & marketing teams.

Lead Generation

What Is Lead Generation? Top Strategies for Scaling Teams

A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.

B2B Data

RocketReach Pricing Explained: Plans & Costs 2026

RocketReach pricing depends on credit usage, features and capabilities, and the number of licenses. Learn all about RocketReach’s costs and credits.

B2B Data

ZoomInfo vs UpLead: 2026 Data Comparison

Compare UpLead vs ZoomInfo on pricing, data quality, compliance and European coverage. See which B2B data provider fits your growth strategy.

B2B Marketing B2B Sales AI & Automation

B2B Technology: How to Buy Guide for 2026

Discover how B2B technology benefits your business with this informative how-to guide from Cognism. Click to learn how to get value from your tech stack!

B2B Data

How much does Apollo.io cost?

Tried and tested: here’s an honest take on Apollo.io pricing, credit limits, and whether it’s worth it for global sales teams.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.