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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

17 Best Cold Calling Opening Lines to Win in B2B Sales
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not
Is cold calling dead? Of course not! It still works. Read to find out why cold calling is here to stay, plus Cognism's playbook for cold calling in B2B.
The Only Cold Calling Script You Need for Software Sales
The Only Cold Calling Script You Need for Software Sales
See Cognism’s software sales cold calling script! Prospect into tech and SaaS companies with a script proven to generate a demo a day.

Sales

Data Sourcing Types And Best Practices
Data Sourcing: Types, Tips & How to Find Quality B2B Data
For effective sales and marketing, it’s essential that your data comes from high-quality sources. Click to read Cognism’s data sourcing guide.
The Ultimate Guide To Working With Internal Champions
The Ultimate Guide To Working With Internal Champions
The relationship between sellers and internal champions is one of the most important ones in the deal. Find out more in this article.
17 Best Cold Calling Opening Lines to Win in B2B Sales
17 Best Cold Calling Opening Lines to Win in B2B Sales
B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
What is Brand Marketing? Definition, Examples, Strategy
What is Brand Marketing? Definition, Examples, Strategy
In this comprehensive guide, we dive into B2B brand marketing, explore why it’s so important, and provide actionable strategies that drive results.

Lead Generation

Resource card-Email finder tools_Resource card
18 Top Email Finder Tools to Export B2B Email Addresses (2024)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
Resource card-Email Marketing for Lead Generation How to Close More Deals-02
Email Marketing for Lead Generation: How to Close More Deals
Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

SEO & Content Manager


Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field. 

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature 
  • Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
  • Inscape Design College: Certification, Interior Decorating

Posts by Ilse Van Rensburg

 

Email Lead Generation Software: 15 Top Tools for 2024
Discover the top email lead generation software and tools to help you maintain a steady flow of qualified leads and improve your sales performance.
16 Top SalesIntel Competitors and Alternatives for 2024
Looking for SalesIntel competitors? Compare pricing, features and reviews of the best alternatives available right now. Click to see the list!
11 Top Lusha Alternatives and Competitors
Looking for a Lusha alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!
14 Best Seamless.AI Competitors and Alternatives for 2024
Looking for Seamless.AI competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!
Tips for Startup Sales and How It Differs to Enterprise
Looking for ways to boost your startup sales? Find out everything you need to know and how to transition to enterprise in this guide. Click to read!
12 Top Hunter.io Competitors & Alternatives (2024)
Looking for Hunter.io alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!
12 Best Dun and Bradstreet Competitors & Alternatives (2024)
Looking for Dun and Bradstreet alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!
What is B2B Email Marketing? Tips and Examples for 2024
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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