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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

B2B Data

Cognism blog resource card for the tag b2b data
How to Find Business Decision Makers for B2B Sales
Find business decision makers for B2B sales with accurate data, buying signals and practical steps to identify the right stakeholders.
Cognism blog resource card for the tag b2b data
B2B Data Integration: Best Tools and Guide
Learn what B2B data integration is, how it works and why accurate, compliant GTM data matters for CRM quality and revenue growth.
Cognism blog resource card for the tag GTM expansion
Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail
Your GTM stack looks modern, but if the data doesn't flow, it doesn't work. Here's why composable architecture changes that.
View all B2B Data

AI & Automation

Cognism blog resource card for the tag GTM expansion
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
Cognism blog resource card for the tag ai and automation
The Future Of AI And The Role Of Data In Marketing In 2026
Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.
Cognism blog resource card for the tag lists and tools
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
View all AI & Automation

Lead Generation

Cognism blog resource card for the tag lists and tools
Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!
Cognism blog resource card for the tag b2b data
How to Get More Clients as a Financial Advisor
Looking for new business clients in the finance space? Discover the best use cases for fintech data providers as well as the best tools to test.
Cognism blog resource card for the tag lead generation
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
View all Lead Generation

Enrichment

Cognism blog resource card for the tag enrichment
13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Cognism blog resource card for the tag enrichment
Audience Data Enrichment: Keep B2B Data Campaign-Ready
For ops teams, audience data enrichment should be a core part of the go-to-market engine. But it’s also one of the most misunderstood; here’s our guide.
Cognism blog resource card for the tag enrichment
Data Cleansing Tools: 5 Top Options For RevOps Teams [2026]
Quarterly bulk cleanse not cutting it? Here are our top five picks for the best data cleansing tools for RevOps on the market right now.
View all Enrichment
Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature, Creative Writing 
  • UX Writing Hub: UX Writing Certification, Marketing

Posts by Ilse Van Rensburg

 
21 Must-have Go-to-Market (GTM) Tools and Software for 2026
Struggling to enter a new market? You might be missing these go to market tools. Click to see the ultimate list for B2B sales and marketing teams!
6sense ABM Platform: Features, Costs & Best Alternative
Explore the 6sense ABM platform, its features and costs. Discover why Cognism is the smarter alternative for compliant, data-driven ABM campaigns.
Email Marketing Campaigns: 12 Examples That Convert
Learn how email marketing campaigns drive results. See proven examples, industry stats and Cognism’s insights to boost engagement and ROI.
Top 17 Account Based Marketing Software: Compared (2026)
Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.
Lusha Data: Is It Suitable for EMEA?
Discover how Lusha data compares to Cognism for B2B prospecting. Explore accuracy, GDPR compliance, intent data, and alternatives for EMEA expansion.
How to Manage a Marketing Campaign in 4 Easy Steps
Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.
Marketing Automation Strategies That Drive Revenue
Take your B2B marketing to the next level with an effective marketing automation strategy. Click to read Cognism’s guide for tactical steps!
Mastering Your Nerves: Overcoming the Fear of Cold Calling
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
What is Drip Email Marketing? Strategy, Tips & Examples for 2026
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

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