B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data

ZoomInfo vs UpLead: 2026 Data Comparison

Compare UpLead vs ZoomInfo on pricing, data quality, compliance and European coverage. See which B2B data provider fits your growth strategy.

B2B Data

How much does Apollo.io cost?

Tried and tested: here’s an honest take on Apollo.io pricing, credit limits, and whether it’s worth it for global sales teams.

Marketing

What is Account Based Engagement? Strategy, Tracking & More

To measure ABM success, you must track engagement. In this article, we explore how you can leverage account based engagement for more marketing revenue.

Sales Marketing

Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

B2B Data

How much does Seamless.AI cost?

Real-world review of Seamless.AI pricing. See plan costs, hidden credit fees, user experiences, and how it compares to competitors.

B2B Data

How Much Does Clearbit Cost?

Discover how Clearbit (now Breeze Intelligence) pricing works, what each plan includes, and the hidden costs to watch before you commit.

B2B Data GTM Expansion

ZoomInfo’s European Data: What GTM Teams Need to Know in 2026

Discover how ZoomInfo’s European data stacks up on coverage, compliance, and accuracy. Learn what GTM teams should prioritise before expanding into Europe.

B2B Data

Lusha Pricing Review (2026): What It Really Costs

Lusha pricing depends on credit usage, the platform’s features and capabilities and the number of licenses. Learn all about Lusha's costs and credits.

B2B Data Enrichment Lists & Tools

14 Best Clay Alternatives for B2B Data Enrichment (2026)

Looking for the best Clay alternatives? Compare leading alternatives and find the right data enrichment platform to scale your go-to-market strategy.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.