Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

Featured this month

How to Expand Your US Business Into France: 9 Best Strategies

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How to Expand Your Business Into France: 9 Best Strategies

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11 Must-Have SDR Tools to Drive More Sales

Sales

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

How to Expand Your US Business into DACH: 9 Best Strategies

Cold Calling

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

When is the Best Time to Cold Call in B2B Sales_Resource card

When is the Best Time to Cold Call in B2B Sales? [2024]

Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

What is Cold Calling? Biggest Challenges Solved + Resources

Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!

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Sales

The Top Cold Calling Success Rates for 2024 Explained

Does cold calling still work? How effective is it in 2024? What are the cold calling success rates? Click to discover the answers to these questions & more

When is the Best Time to Cold Call in B2B Sales? [2024]

Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

The best email subject lines for B2B sales_Resource card

185 Email Subject Lines for Better B2B Sales (2024)

Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.

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Demand Generation

Implementing a Demand Generation-led Paid Strategy

Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.

Resource card-How-to-structure-your-demand-gen-team-resource

How to Structure Your Demand Generation Team

A strategic demand generation team structure is essential if you’re planning to switch off lead gen activity. Click to Learn how to structure your team.

The Top B2B Marketing Podcasts for 2024

Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

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Lead Generation

Lead Generation for IT & Technology Companies [13 Strategies]

Lead generation for IT, technology and software companies requires strategies to guarantee fast growth. Learn how to generate leads for your SaaS company.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

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Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

12 Best LinkedIn Sales Navigator Alternatives & Competitors

Looking for a LinkedIn Sales Navigator alternative? Compare pricing, features and reviews of the best competitors this year. Click to see the list!

13 of the Best UpLead Competitors and Alternatives for 2024

Looking for UpLead competitors? Compare pricing, features and reviews of the top alternatives right now. Click to see the list!

8 Best 6sense Alternatives and Competitors for 2024

Looking for 6sense alternatives? Compare pricing, features and reviews of the best competitors this year. Click to see the list!

10 of the Best Amplemarket Competitors and Alternatives

Looking for Amplemarket alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

Sales Admin: the Unsung Hero of Closing Deals

Sales admin isn’t the coolest part of sales, but it’s undoubtedly the unsung hero of closing deals. Keep reading for tips from Cognism’s sales superstars!

15 Lead Enrichment Tools: List of the Best for 2024

Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!

14 Best Seamless.AI Competitors and Alternatives for 2024

Looking for Seamless.AI competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!

SDR Manager: A Week in the Life

Step into a week in the life of an SDR Manager. Click to read how Cognism’s own sales leaders manage their team and time in this informative article.

The Ultimate B2B Marketing Tech Stack Used by Cognism

Alice de Courcy, Cognism CMO, has curated a list of the very best martech tools available right now. Click to see the ultimate B2B marketing tech stack.