B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

B2B Data

Spotlight

Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Sales

What is Personal Selling? Advantages, Process and Examples

Increase B2B sales and customer satisfaction with personal selling. Click to discover the techniques, processes and advantages of this sales approach!

Cold Outreach

Objection Handling for 2026: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

B2B Sales

11 Proven Time-management Hacks for B2B Sales Reps

Steal 11 proven time-management hacks for B2B sales reps, plus templates, tool tips and expert advice to book more meetings in less time.

B2B Sales Cold Outreach

10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]

How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 11 tips to help you book more meetings with prospects.

B2B Marketing

How to Create an Ideal Customer Profile (ICP) With Template

Build your Ideal Customer Profile (ICP) with ease! Use Cognism's guide and template to identify and understand your ideal customers for better marketing.

B2B Data B2B Sales

8 Ways To Use Customer Data To Drive More Sales & Revenue

What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.

B2B Sales Lead Generation

Winning Sales Funnel Stages and Strategy Explained for 2026

Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.

B2B Data Lead Generation Enrichment

17 Lead Enrichment Tools: List of the Best for 2026

Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!

Demand Generation B2B Marketing ABM

What Is Account Based Marketing (ABM)? & 8 Steps To Start

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.