Demand Generation

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide

Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.

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Sales

The Ultimate Guide To Working With Internal Champions

Sales

17 Best Cold Calling Opening Lines to Win in B2B Sales

Cold Calling

Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not

Sales

The 10 Sales Personality Traits of Top Salespeople

Cold Calling

UserEvidence Boosts Cold Calling Pipeline 33% With Cognism

UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.

17 Best Cold Calling Opening Lines to Win in B2B Sales

B2B sales success starts with the best cold calling opening lines. What are you waiting for? Click to see 17 tried and tested lines that close more deals!

Is Cold Calling Dead? Here Are 6 Reasons Why It’s Not

Is cold calling dead? Of course not! It still works. Read to find out why cold calling is here to stay, plus Cognism's playbook for cold calling in B2B.

View all Cold Calling

Sales

How to Stand Out in Sales With LinkedIn Voice Messaging

Elevate your sales game with LinkedIn voice messaging. Find out how to use your voice to connect with prospects and stand out from the crowd.

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15 Best Enterprise Sales Tools Tested For Efficiency

Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.

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How to Build the Perfect ABM Campaign in 2024

Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!

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Demand Generation

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide

Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.

The Top B2B Marketing Podcasts for 2024

Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

What is Brand Marketing? Definition, Examples, Strategy

In this comprehensive guide, we dive into B2B brand marketing, explore why it’s so important, and provide actionable strategies that drive results.

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Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2024)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

Email Marketing for Lead Generation: How to Close More Deals

Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!

How to Pivot From Lead Gen to Demand Gen: a CMO's Guide

Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.

View all Lead Generation

Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

12 Best Demand Generation Metrics to Track in 2024

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

Winning Sales Funnel Stages and Strategy Explained for 2024

Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.

Cold Calling Scripts: Hub of the Best Templates for 2024

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

14 Best Snov.io Alternatives and Competitors (2024)

Looking for Snov.io alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

12 Leading RocketReach Alternatives and Competitors for 2024

Looking for RocketReach alternatives? Compare pricing, features and reviews of the best competitors this year. Click to see the list!

13 of the Top Cognism Competitors and Alternatives for 2024

Looking for Cognism competitors? Compare pricing, features and reviews of the best alternatives available right now. Click to see the list!

12 of the Best LeadGenius Competitors and Alternatives

Looking for LeadGenius competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!

10 Best FlashInfo Competitors and Alternatives for 2024

Looking for FlashInfo alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

11 Best Pearlfinders Alternatives & Competitors for 2024

Looking for Pearlfinders alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!