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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
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What is Sales Development Representative's (SDR) Role?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
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Cold Calling Scripts: Hub of the Best Templates for 2024
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.


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AE Sales: Tips and Strategies for Winning Deals
Discover AE sales with this informative guide from Cognism. Click for the definition of an account executive and the top strategies to win more B2B deals.
Sales Pain Points: How to Find and Solve Customer Problems
Sales Pain Points: How to Find and Solve Customer Problems
In this guide, we’ll show you how to find and solve sales pain points using research, feedback and management strategies. Click to read the blog.
Leadiq alternatives
8 LeadIQ Competitors & Best Alternatives [2024 Comparison]
Looking for the best LeadIQ alternatives? We’re comparing LeadIQ competitors, their data, features, and pricing, so you can find the right provider.


Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

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Marketing Pipeline: Crafting a Strategy to Drive Revenue
Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!
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12 Best Demand Generation Metrics to Track in 2024
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2024
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.

Lead Generation

B2B Google Ads Strategy: How to Generate Leads and Sales
B2B Google Ads Strategy: How to Generate Leads and Sales
In this blog, we’re exploring how to build a B2B Google Ads strategy. Find out how to generate high-intent sales leads without blowing up your CAC.
What is a Sales Funnel? And How to Build One for 2023
Winning Sales Funnel Stages and Strategy Explained for 2024
Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.
11 Sales Goals & Examples to Boost B2B Pipeline Performance
Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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resources about
B2B marketing
B2B sales
Cold calling
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Demand generation
Lead generation
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Revenue operations
Sales enablement
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Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field. 

  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
  • University of South Africa: BA Languages and Literature 
  • Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
  • Inscape Design College: Certification, Interior Decorating

Posts by Ilse Van Rensburg


B2B Data for International Expansion: The Secret to Growth
Learn how to use data to scale your B2B business globally with this guide from Cognism. Click for strategies that use data for international expansion.
25 Best Sales Tools & Software Used by B2B Sales Leaders
Empower your B2B sales team with a list of the best sales software used & recommended by sales leaders! Click to see Cognism's must-have tools for 2023.
B2B Technology: How to Buy Guide for 2024
Discover how B2B technology benefits your business with this informative how-to guide from Cognism. Click to learn how to get value from your tech stack!
14 Cold Email Templates for Better Sales in 2024
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
What is Sales Operations? Guide to Strategy & Team Structure
Click to learn how to build & manage a powerful sales operations team. This guide includes strategy, overcoming challenges & the KPIs needed for success.
LinkedIn Marketing: Comprehensive Guide for 2024
Discover everything you need to know about LinkedIn marketing in this tactical guide! Click for insights on how it works, strategies and best practices.
A Comparison of the Top 27 Sales Intelligence Tools for 2024
Stay ahead of your competitors with the best sales intelligence tools for B2B data. Click to see Cognism's list and start converting more leads!
14 of the Best B2B Data Providers and Vendors Right Now
Looking for a B2B data provider? Here’s a list of the best vendors and how they compare in terms of data, compliance, pricing and features! Click to read.
What Are Hot Leads in Sales? How to Attract & Close Them
Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.

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