What Is a Marketing Qualified Lead (MQL)?
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.
What's the Difference Between a Lead vs a Prospect?
What's a lead, and what's a prospect? Find out the difference in our quick guide & learn how to use each to create more sales opportunities. Click to read!
Account Based Marketing Software: Top 16 Compared For 2023
Discover the best account based marketing software for 2023. Click to see how the best of the best compare & which to use for outstanding ABM success.
12 of the Best DiscoverOrg Alternatives and Competitors
Looking for a DiscoverOrg alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!
11 Top Lusha Alternatives and Competitors
Looking for a Lusha alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!
13 of the Best Uplead Competitors and Alternatives for 2023
Looking for Uplead competitors? Compare pricing, features and reviews of the top alternatives for 2023. Click to see the list!
10 ABM Metrics to Track for Increased Conversions
Campaign success starts and ends with tracking the right metrics. Increase your ROI with this list of the top ABM metrics to track from Cognism.
What is Account Based Engagement? Strategy, Tracking & More
To measure ABM success, you must track engagement. In this article, we explore how you can leverage account based engagement for more marketing revenue.
What is Account Based Selling? Guide for 2023
Convert more top accounts with account based selling! Click to read Cognism's guide to the benefits, strategies and metrics that matter in 2023.