Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data B2B Sales

How to Find Business Decision Makers for B2B Sales

Find business decision makers for B2B sales with accurate data, buying signals and practical steps to identify the right stakeholders.

B2B Data

B2B Data Integration: Best Tools and Guide

Learn what B2B data integration is, how it works and why accurate, compliant GTM data matters for CRM quality and revenue growth.

B2B Data Lead Generation Lists & Tools

Buy Business Leads: 18 Places to Find Them in 2026

Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!

B2B Data Lists & Tools

9 prospect research tools for 2026

Compare the best prospect research tools for 2026. Assess data quality, coverage, AI capabilities and account insights in one guide.

B2B Data Lists & Tools

15 Best B2B Intent Data Providers [2026]

Compare the 15 best B2B intent data providers to reach prospects who are actively researching a purchase right now.

B2B Data Lead Generation

Fintech sales: how to win more clients

Looking to grow fintech sales? Discover tools, strategies and practical use cases for finding, engaging and winning new clients.

B2B Data B2B Sales

What Is Sales Intelligence and Why It Matters in 2026

What is sales intelligence? Learn how it works, why it matters and how data accuracy improves targeting, engagement and pipeline growth.

B2B Data

7 technographic data providers compared in 2026

Compare technographic data providers on coverage and accuracy, and see why paying less up front can cost more later.

B2B Data GTM Expansion

B2B data providers in EMEA compared

Compare B2B data providers across EMEA, including Cognism, ZoomInfo and Apollo.io. Assess compliance, coverage and data quality before you choose.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster