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Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

Senior Content Manager


Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature, Creative Writing 
  • UX Writing Hub: UX Writing Certification, Marketing

Posts by Ilse Van Rensburg

 

13 Best Data Quality Software Tools for CRM Teams in 2026
Compare the best data quality software for CRM teams, covering enrichment, cleansing, verification and compliant revenue execution across markets.
Bidstream Intent Data: Why You Should Use Co-Op Data Instead
If you think the answer to your targeting woes is bidstream data, think again. This article explains why and offers bidstream data alternatives.
Data Hygiene: Checklist & Best Practices For a Clean CRM
Tired of dirty data wrecking your pipeline? Here's the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips.
Data Quality: What It Means for B2B GTM Teams
Learn what data quality means, why it matters for GTM teams and how to improve CRM, contact data, forecasting and AI performance.
What Is Data Decay? Causes, Costs and Prevention
Learn what data decay is, why B2B data goes bad, how it impacts revenue and compliance, and how CRM enrichment helps keep data accurate.
How to Find Business Decision Makers for B2B Sales
Find business decision makers for B2B sales with accurate data, buying signals and practical steps to identify the right stakeholders.
B2B Data Integration: Best Tools and Guide
Learn what B2B data integration is, how it works and why accurate, compliant GTM data matters for CRM quality and revenue growth.
Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!
9 Company Research Tools & Information Databases [2026]
Don’t waste another minute searching online for the best company research tools - this blog has them all! Click to see the best solutions.
 

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