Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Marketing B2B Sales

Mapping the B2B Buyer Journey: Strategies for Success in 2026

Want to improve your B2B buyer journey and leave a great impression? Click to learn the latest deal-closing strategies for better customer journeys.

Sales Marketing

Email funnel guide and template

Learn how to build an email funnel that converts leads into customers. Use proven templates and strategies to improve results.

Sales B2B Data Marketing

Data Driven Marketing: Boost ROI & Master Audience Insights

Build a data-driven marketing strategy that turns customer signals into sharper B2B campaigns and measurable, trackable ROI.

Marketing

12 Account Based Marketing Metrics for Increased Conversions

Campaign success starts and ends with tracking the right metrics. Increase your ROI with this list of the top ABM metrics to track from Cognism.

Lead Generation

What Are Targeted Leads? 10 Strategies and Steps for 2026

What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

B2B Marketing B2B Sales Cold Outreach

Is Buying Email Lists Worth It?

Is buying email lists worth it? Click to find out the pros and cons of buying email lists and see a list of more ethical options (paid & free).

B2B Marketing B2B Data

Targeted Marketing Lists: Easy Ways to Build Lists That Convert

Build marketing lists that convert & boost campaign performance with a few simple tips. Click to learn about the what, why & how of targeted list building.

Demand Generation B2B Marketing

What is B2B Email Marketing? Tips and Examples for 2026

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

Lead Generation

What Is a Lead Source? Types and Best Practices for 2026

Explore lead sourcing this year: dive into diverse types, tracking, and best practices to elevate your marketing. Begin your journey to mastery today!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

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