B2B Data

Featured

GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore

Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Marketing

12 Account Based Marketing Metrics for Increased Conversions

Campaign success starts and ends with tracking the right metrics. Increase your ROI with this list of the top ABM metrics to track from Cognism.

Lead Generation

What Are Targeted Leads? 10 Strategies and Steps for 2026

What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

B2B Marketing B2B Sales Cold Outreach

Is Buying Email Lists Worth It?

Is buying email lists worth it? Click to find out the pros and cons of buying email lists and see a list of more ethical options (paid & free).

B2B Marketing B2B Data

Targeted Marketing Lists: Easy Ways to Build Lists That Convert

Build marketing lists that convert & boost campaign performance with a few simple tips. Click to learn about the what, why & how of targeted list building.

Demand Generation B2B Marketing

What is B2B Email Marketing? Tips and Examples for 2026

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

Lead Generation

What Is a Lead Source? Types and Best Practices for 2026

Explore lead sourcing this year: dive into diverse types, tracking, and best practices to elevate your marketing. Begin your journey to mastery today!

Marketing Data

GDPR for B2B Marketing: Guide to Rules & Regulations (2025)

How does GDPR affect marketing? Read this guide for an overview of the latest rules and regulations with a checklist to ensure compliance in your business.

Sales Cold Calling Thought Leadership

Tired of Cold Call Rejection? Top Tips to Handle Rebuttals

Feeling the sting of cold calling rejection? In this article, Cognism provides its best tips on how to handle rebuttals for better sales calls.

Marketing Lead Generation

Email Marketing for Lead Generation: How to Close More Deals

Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.