Revenue Operations

Featured

What Is AI Ready Data & How Should You Assess AI-Readiness?

As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Marketing Data

GDPR for B2B Marketing: Guide to Rules & Regulations (2025)

How does GDPR affect marketing? Read this guide for an overview of the latest rules and regulations with a checklist to ensure compliance in your business.

Sales Cold Calling Thought Leadership

Tired of Cold Call Rejection? Top Tips to Handle Rebuttals

Feeling the sting of cold calling rejection? In this article, Cognism provides its best tips on how to handle rebuttals for better sales calls.

Marketing Lead Generation

Email Marketing for Lead Generation: How to Close More Deals

Learn how to effectively use email marketing for lead generation to attract customers, drive sales and close more deals. Click to read Cognism’s guide!

B2B Data ABM

Using Account Based Marketing Data for More Revenue

Unlock the potential of account based marketing data and revolutionise your revenue strategies. Find out how in this comprehensive guide from Cognism!

Sales Outbound

AE Sales: Tips and Strategies for Winning Deals

Discover what AE sales involves and how account executives drive revenue. Learn the strategies top AEs use to win more B2B deals.

Demand Generation Marketing

Marketing Pipeline: Crafting a Strategy to Drive Revenue

Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!

Sales

Tips for Startup Sales and How It Differs to Enterprise

Learn the key differences between startup sales and enterprise sales. Discover how to transition successfully between the two.

B2B Marketing B2B Sales

8 LinkedIn Messaging Templates for Sales That Get Responses

Looking for LinkedIn messaging templates that really work for B2B sales? Look no further! We're sharing 8 examples and tips for increased conversions.

Sales Lead Generation

What is a hot lead?

Learn what separates a hot lead from a cold prospect and why it matters. Discover practical ways to qualify, engage and convert leads faster.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

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