B2B Data

Featured

GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore

Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.

B2B Data

Spotlight

Data Platform Governance: The B2B Guide to Trusted Data

GTM Expansion

Spotlight

What is a Go to Market Strategy? Guide for Enterprises

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data ABM

Using Account Based Marketing Data for More Revenue

Unlock the potential of account based marketing data and revolutionise your revenue strategies. Find out how in this comprehensive guide from Cognism!

Sales Outbound

AE Sales: Tips and Strategies for Winning Deals

Discover AE sales with this informative guide from Cognism. Click for the definition of an account executive and the top strategies to win more B2B deals.

Demand Generation Marketing

Marketing Pipeline: Crafting a Strategy to Drive Revenue

Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!

Sales

Tips for Startup Sales and How It Differs to Enterprise

Looking for ways to boost your startup sales? Find out everything you need to know and how to transition to enterprise in this guide. Click to read!

B2B Marketing B2B Sales

8 LinkedIn Messaging Templates for Sales That Get Responses

Looking for LinkedIn messaging templates that really work for B2B sales? Look no further! We're sharing 8 examples and tips for increased conversions.

Sales Lead Generation

What Are Hot Leads in Sales? How to Attract & Close Them

Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.

Demand Generation Content Marketing Marketing

Ungated Content: Why It Brings in Better Leads

Discover why ungated content wins the ungated vs gated content debate with insights from Cognism’s DG team. Click to uncover a new world of targeted leads!

B2B Marketing ABM

The Best Account Based Marketing Template (Ungated)

Need help with your ABM strategy? Download Cognism’s ungated account-based marketing template and boost your targeted account revenue! Click to read.

Sales

6 Proven Customer Targeting Strategies to Boost Your Pipeline

Reach more of the right prospects and boost your pipeline with 6 proven customer targeting strategies. Click to read!

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.