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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

Senior Content Manager


Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature, Creative Writing 
  • UX Writing Hub: UX Writing Certification, Marketing

Posts by Ilse Van Rensburg

 

Demand Generation Examples: 9 Best Tactics With Insights
Looking for real demand generation examples to inspire you? Then click to read! We’re sharing our tried and proven DG examples with actionable insights.
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
SaaS Go-to-Market Strategy: Steps, Examples and Template
Learn how to create the ultimate Saas Go-to-Market Strategy! Click for 5 steps, examples and a winning template for success.
How To Plan And Run An ABM Campaign That Actually Converts
Learn how to design effective ABM campaigns that reach & engage high-value customers. Follow our easy guide & start skyrocketing your revenue. Read more!
What Is a Marketing Qualified Lead (MQL)?
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.
Intent Based Marketing: How to Target the Right Leads
Refine your strategy with intent based marketing. Click to read Cognism’s guide to building a powerful process using intent data for high-quality leads.
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
100 Essential LinkedIn Statistics and Facts for 2026
Discover the latest LinkedIn statistics and facts in this comprehensive guide. Stay up-to-date with 100+ essential trends and insights.
SaaS Demand Generation: Building a B2B Revenue Machine
Learn all about SaaS Demand Generation from the experts. This guide covers tips, strategies, how to track your B2B success and a whole lot more!
 

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