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The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature, Creative Writing 
  • UX Writing Hub: UX Writing Certification, Marketing

Posts by Ilse Van Rensburg

 
B2B Sales Cold Outreach
Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
Cold Outreach
What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!
B2B Sales
Multithreading Sales: Guide to Closing Big Deals Fast
Learn the multithreading sales approach to hit quota & boost sales with this guide. Click to discover actionable tips & advantages for your B2B team!
B2B Data Lists & Tools
8 Best 6sense Alternatives and Competitors for 2026
Looking for 6sense alternatives? Compare pricing, features and reviews of the best competitors this year. Click to see the list!
Revenue Operations
What Is Revenue Generation? [+Strategies]
Revenue generation is the process of planning, marketing, and selling products to generate income. Read more about the meaning of revenue generation!
B2B Sales Lists & Tools GTM Expansion
A Comparison of the Top 27 Sales Intelligence Tools for 2026
Stay ahead of your competitors with the best sales intelligence tools for B2B data. Click to see Cognism's list and start converting more leads!
B2B Data Lists & Tools
14 Best Seamless.AI Competitors and Alternatives for 2026
Looking for Seamless.AI competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!
Lead Generation Lists & Tools
Email Lead Generation Software & Tools: 14 of The Best
Discover the top email lead generation software and tools to help you maintain a steady flow of qualified leads and improve your sales performance.
B2B Data Lists & Tools
11 Leadfeeder Alternatives for European Growth
Compare Leadfeeder alternatives through a European lens. Assess data quality, compliance and coverage to support scalable revenue execution.
 

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