B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Customer Data Deduplication: Best Methods & Tools

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

Cold Calling

27 Cold Calling Tips & Techniques to Transform Your Strategy

Tired of your B2B sales calls going nowhere? Go from cold to gold with Cognism’s list of cold-calling tips and techniques. Click to read!

Sales Marketing

8 Account-Based Marketing Examples to Take Inspiration From

Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!

B2B Marketing B2B Sales

Mapping the B2B Buyer Journey: Strategies for Success in 2026

Want to improve your B2B buyer journey and leave a great impression? Click to learn the latest deal-closing strategies for better customer journeys.

Sales Marketing

Email Funnel: Strategy, Examples and Template

Discover how to align your email funnel with your customer journey for faster conversions. This guide covers the definition & strategy with examples!

Marketing

12 Account Based Marketing Metrics for Increased Conversions

Campaign success starts and ends with tracking the right metrics. Increase your ROI with this list of the top ABM metrics to track from Cognism.

Sales B2B Data Marketing

Data Driven Marketing: Boost ROI & Master Audience Insights

Discover actionable data driven strategies & trends for B2B marketing & sales campaigns that get results. From the data experts at Cognism - click to read!

Lead Generation

What Are Targeted Leads? 10 Strategies and Steps for 2026

What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

B2B Marketing B2B Sales Cold Outreach

Is Buying Email Lists Worth It?

Is buying email lists worth it? Click to find out the pros and cons of buying email lists and see a list of more ethical options (paid & free).

B2B Marketing B2B Data

Targeted Marketing Lists: Easy Ways to Build Lists That Convert

Build marketing lists that convert & boost campaign performance with a few simple tips. Click to learn about the what, why & how of targeted list building.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.