B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Customer Data Deduplication: Best Methods & Tools

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data Lists & Tools

11 of the Best LeadGenius Competitors and Alternatives

Looking for LeadGenius competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!

B2B Data Lists & Tools

13 Best Snov.io Alternatives and Competitors (2026)

Assess Snov.io competitors side by side. See how data quality, mobiles and compliance impact revenue growth.

Lead Generation

What Is Lead Scoring? Definition, Models, Best Practices

Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.

Demand Generation B2B Marketing

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

B2B Data Lists & Tools

7 LeadIQ Competitors & Best Alternatives [2026 Comparison]

Looking for the best LeadIQ alternatives? We’re comparing LeadIQ competitors, their data, features, and pricing, so you can find the right provider.

B2B Data Lists & Tools

12 Top Hunter.io Competitors & Alternatives (2026)

Looking for Hunter.io alternatives? Compare pricing, features and reviews of leading competitors to find the right fit for your team.

B2B Data Lists & Tools

11 Best Dun and Bradstreet Competitors & Alternatives (2026)

Looking for Dun and Bradstreet alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

B2B Sales Lists & Tools

The Ultimate Sales Tech Stack Approved by Cognism

Cognism has curated a list of the very best B2B sales tools, including key features and use cases. Click to see the ultimate B2B sales tech stack.

Sales Thought Leadership

Stress in Sales? Combat It With 10 Actionable Tips

Tackle stress in sales with confidence! Learn 10 effective strategies to reduce stress and improve your well-being in the sales industry.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.